Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gamify Your Fundraiser

274 views

Published on

Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com

This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Gamify Your Fundraiser

  1. 1. GAMIFY YOUR FUNDRAISER A N I N T R O D U C T I O N A N D O V E R V I E W
  2. 2. H E AT H E R FA R M A K I S , P H D Founder & CEO Professional Learning Academy Dr. Farmakis has over 15 years of progressive leadership experience in the public, private, non-profit and association industries. Gamify Your “FUN”draiser
  3. 3. PROFESSIONAL LEARNING ACADEMY • Certified Association Executive –Programs, Products, and Services • Fundraising, Sponsorships, and Development Programs The Professional Learning Academy is a CAE Approved Provider. Our association programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please
  4. 4. LEARNING OBJECTIVES • Understand game element fundamentals and mechanics. • Learn ways gamifying your fundraiser can increase participation and engagement. • Considerations for planning your gamified fundraiser event. • Strategies on gamifying a fundraiser at your event.
  5. 5. WHAT IS GAMIFICATION? • Gamification uses the concepts of applying game mechanics and design strategies to motivate participation, engagement and loyalty.
  6. 6. EARLY CONCEPT OF GAMIFICATION IN FUNDRAISING
  7. 7. MODERN CONCEPTS OF GAMIFICATION
  8. 8. GAMIFICATION FUNDAMENTALS & MECHANICS • Conflict • Strategy and Chance • Aesthetics • Theme and Story • Rewards Majumdar, A. (2016, June 13). Utilizing Gaming Elements To Create Effective Learning Games. Retrieved August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create- effective-learning-games
  9. 9. INCREASED PARTICIPATION& ENGAGEMENT Recent survey reported that 89% of participants say a point system would boost their engagement. Leaderboards were indicated as motivation to compete with colleagues. Over 50% of corporate processes are gamified in 2015. Industry, eLearning (2016, June 16). Top Gamification Stats and Facts For 2015 Infographic You Need To Know. Retrieved August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create-
  10. 10. COMPETITIVE ENVIRONMENT • Gamification cultivates a healthy and friendly competitive environment. • Online donations tend to be more generous. • Visuals assist with raising more funds. –Points –Leaderboards –Badges –Rewards Cell Press. (2015, April 16). For men, online generosity is a competition. ScienceDaily. Retrieved August 23, 2016 from www.sciencedaily.com/releases/2015/04/150416132159.htm
  11. 11. EASE OF DONATION • Make the donating process accessible. –Online • During event registration • E-commerce • Mobile app –In person • During fundraising event • Anytime face-to-face
  12. 12. GAMIFIED FUNDRAISER EXAMPLES
  13. 13. MOBILE APP EXAMPLE Simple app that nonprofits may use to implement a fundraising campaign with a progress bar and countdown to reach the goal.
  14. 14. ONLINE GIVING STATISTICS • M + R Benchmark Study • Highlights in comparison to previous year include: • 13% increase in online giving • 11% increase in website traffic • 32% increase in monthly online giving • 9% increase in one time giving M + R Benchmark Study recently analyzed data from 84 nonprofits regarding online fundraising, advocacy and list building. Online Giving Statistics, Charity Navigator. Retrieved on August 23, 2016. https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1
  15. 15. Mobile Apps – Include personal goals, team goals, overall goals for the fundraiser. Double Dare – fun & creative way to dare each other to do something silly for a specific amount of $. Scavenger Hunt/Obstacle Course – Individuals or Teams progress through a challenge – donation is entry fee. Golf Tournament – Time intensive with planning. Raise donations by entry fee, sponsorship, etc. Casino Night – Competitive gaming rounds, (could also do video games). Money raised to play gets donated. Cook-off / Bake-off – Depending on the scale of your event. Individuals or Teams can compete. Have judging and elimination rounds. Ticket sales/entry fees go to fundraiser. 5k run / walk – Sponsors, entry fees, teams. Competing with each other and raising funds. Website– Include details of the fundraiser and why the funds are needed, leaderboards so donors can rise to the challenge. FUNDRAISER IDEAS These fundraiser ideas are ways to add “fun” into your fundraiser. Include gamification with the challenges to get participants motivated and engaged.
  16. 16. SET CLEAR EXPECTATIONS FOR THE BOARD GIVING & ASKING EFFECTIVE APPROACHES
  17. 17. CONSIDERATIONS • SET DAILY GOAL – leading up to your event finalé (chunk the goal into smaller parts) • MATCHING DONATIONS OR INCENTIVES – solicit sponsors or vendors to match donations or participants • STRENGTH IN NUMBERS – all hands on deck (board, staff, sponsors, vendors, members, etc to raise funds) • TOOLS FOR SUCCESS – provide everyone with the resources necessary on how to fundraise San Francisco Bay Area Curling Club http://www.dedicatedice.com/resources/
  18. 18. GET PARTICIPANTS INVOLVED An organization’s participants / donors are a GREAT way to keep the momentum of the gamification fundraiser alive throughout the event. Post pictures Makes comments Social Media Be enthusiastic!
  19. 19. DONOR INVOLVEMENT • Badges can be shared by corporate sponsors based on their donor level. • Sponsors can share their badge on their social media outlets and post to their website. • Builds community and awareness.
  20. 20. GENERATE EXCITEMENT • Create a video to get participants excited and stir up the competition. • Include the “game” in marketing collateral. • Tie in with your ”themed” event. • Promote via social media outlets. • Involve vendors and sponsors. – Matching donations. – Recognition at event. – They will help promote and drive the “gamified” fundraiser through their outlets.
  21. 21. RECOGNIZE DONORS
  22. 22. RECOGNITION EXAMPLES San Francisco Bay Area Curling Club http://www.dedicatedice.com
  23. 23. BENEFITS OF GAMIFYING YOUR FUNDRAISER • Motivate donors and potential donors – Include a progress bar or donation meter on your website • Encourage competition – Cultivates a fun experience and leads to more donations • Incentivize donors – Donors complete certain levels or challenges and receive rewards • Generate excitement and enthusiasm – Incorporate socialization through various social media outlets • Build community among supporters – Everyone enjoys a healthy competition or game
  24. 24. DRAWBACKS OF GAMIFYING YOUR FUNDRAISER • Distracts from cause – The “game” should not take away from the motive • Budget wisely – Time and effort needed to establish the ”game” and developing the system have a cost factor – Keep it simple • The “game” is the means to achieving the goal – Don’t overdo it
  25. 25. GAMIFICATION METRICS • Besides the obvious of metric of money • Track gamification engagement –Page views –Clicks –New users –Unique visitors –Time spent per user –Social shares
  26. 26. GETTING STARTED WITH GAMIFYING YOUR FUNDRAISER • Start simple • Visual representation –Fundraising goal meter • Badges for donors –Share on social media • Team approach –Chunk fundraising goals • Track metrics
  27. 27. CONCLUSION • Understand game element fundamentals and mechanics. • Learn ways gamifying your fundraiser can increase participation and engagement. • Considerations for planning your gamified fundraiser event. • Strategies on gamifying a fundraiser at your event.
  28. 28. THANK YOU • F E E D B A C K • C E R T I F I C AT E • P R O F I L E
  29. 29. http://professionallearningacademy.com

×