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Market Insights: The Flagstaff Visitor Profile 4.29.15

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The Flagstaff CVB released the new Flagstaff Visitor Profile at an industry event April 29th. The program was attended by nearly 70 people. Not only was the data from the new profile highlighted, but also how the CVB was going to use the data in the upcoming marketing initiatives.

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Market Insights: The Flagstaff Visitor Profile 4.29.15

  1. 1. Market Insights: The Flagstaff Visitor Profile 4.29.15
  2. 2. Market Insights: The Flagstaff Visitor Profile 4.29.15 2014 Flagstaff Intercept Study
  3. 3. Market Insights: The Flagstaff Visitor Profile 4.29.15 Thanks to… Arizona Snowbowl Best Western Pony Soldier Inn & Suites Drury Inn & Suites Flagstaff Extreme Flagstaff Visitor Center Fort Tuthill County Park Little America Hotel Lowell Observatory Museum of Northern Arizona Arizona Hospitality Research and Resource Center at NAU
  4. 4. Market Insights: The Flagstaff Visitor Profile 4.29.15 Wait, that’s all? Web Analytics Social Interaction nSight Data Industry Trends
  5. 5. Market Insights: The Flagstaff Visitor Profile 4.29.15 of Americans take vacations source: fatwallet.com #onemoreday 81%
  6. 6. Market Insights: The Flagstaff Visitor Profile 4.29.15 Very Technical Calculation 4.6 Million Visitors
  7. 7. Market Insights: The Flagstaff Visitor Profile 4.29.15 Visitor Origin
  8. 8. Market Insights: The Flagstaff Visitor Profile 4.29.15 Livin’ in the AZ
  9. 9. Market Insights: The Flagstaff Visitor Profile 4.29.15 Canada United Kingdom Germany Australia France
  10. 10. Market Insights: The Flagstaff Visitor Profile 4.29.15 Who are these people? 99K AverageHHI: 52 Averageage: $
  11. 11. Market Insights: The Flagstaff Visitor Profile 4.29.15 It’s a party 3.1 people per party
  12. 12. Market Insights: The Flagstaff Visitor Profile 4.29.15 It’s my party and I’ll invite who I want to. 60% Family Only 19% Family and Friends 12% Friends Only 7% Alone
  13. 13. Market Insights: The Flagstaff Visitor Profile 4.29.15 Travel Patterns
  14. 14. Market Insights: The Flagstaff Visitor Profile 4.29.15 Flagstaff is primary destination 9% Grand Canyon 5% Sedona 53%
  15. 15. Market Insights: The Flagstaff Visitor Profile 4.29.15 return visitors 65% and visit more than 2x per year
  16. 16. Market Insights: The Flagstaff Visitor Profile 4.29.15 overnight visitors averaging 2.5 days in Flagstaff 75%
  17. 17. Market Insights: The Flagstaff Visitor Profile 4.29.15 stay in hotel/motel 75%
  18. 18. Market Insights: The Flagstaff Visitor Profile 4.29.15 Majority Travel by Auto 69% private auto 22% rental car
  19. 19. Market Insights: The Flagstaff Visitor Profile 4.29.15 Travel Purpose 57% Leisure/Vacation 20% Passing Through 5% Business/Conference
  20. 20. Market Insights: The Flagstaff Visitor Profile 4.29.15
  21. 21. Market Insights: The Flagstaff Visitor Profile 4.29.15
  22. 22. Market Insights: The Flagstaff Visitor Profile 4.29.15
  23. 23. Market Insights: The Flagstaff Visitor Profile 4.29.15 Marketers love this question 42% Been Before 28% Word of Mouth 23% Online
  24. 24. Market Insights: The Flagstaff Visitor Profile 4.29.15 Bottom Line 553$ Average per party per day expenditure
  25. 25. Market Insights: The Flagstaff Visitor Profile 4.29.15 By the #s
  26. 26. Market Insights: The Flagstaff Visitor Profile 4.29.15 Very complicated I-O Model IMPLAN Analysis Direct EI = $458,691,000
  27. 27. Market Insights: The Flagstaff Visitor Profile 4.29.15 Total EI = $575,121,000
  28. 28. Market Insights: The Flagstaff Visitor Profile 4.29.15 BBB = $6,261,106
  29. 29. Market Insights: The Flagstaff Visitor Profile 4.29.15 quality of life Recreation Beautification Economic Development Arts & Sciences Tourism is . . .
  30. 30. Market Insights: The Flagstaff Visitor Profile 4.29.15 Tourism is . . . 7,311 of them jobs
  31. 31. Market Insights: The Flagstaff Visitor Profile 4.29.15
  32. 32. Market Insights: The Flagstaff Visitor Profile 4.29.15 40% AZ 65% Return 53% Primary Top of Mind Climate Relief Unique to Flagstaff Targeted Cities 11% CA 4% TX Los Angeles San Francisco Impressions Targeted Promotions
  33. 33. Market Insights: The Flagstaff Visitor Profile 4.29.15 43% Other States Word of Mouth Online Search Marketing Target by Type AOT Co-op 11% International Brand USA Sales/Media Efforts
  34. 34. Market Insights: The Flagstaff Visitor Profile 4.29.15 Tactics
  35. 35. Market Insights: The Flagstaff Visitor Profile 4.29.15 What does the future hold?
  36. 36. Market Insights: The Flagstaff Visitor Profile 4.29.15 General Messaging ONLINE Display Search Video Social Mobile OTHER Print Content Email Fulfillment
  37. 37. Market Insights: The Flagstaff Visitor Profile 4.29.15 Elevating Our Efforts
  38. 38. Market Insights: The Flagstaff Visitor Profile 4.29.15 Promotions Varied by target Weddings 66 Kicks on Route 66 #VisitCool Selfie Trail launch in Selfie September Events/Flagstaff365.com Winter Wonderland Dog Town USA vs. The Cat’s Meow
  39. 39. Market Insights: The Flagstaff Visitor Profile 4.29.15 Participate
  40. 40. Market Insights: The Flagstaff Visitor Profile 4.29.15 Other Stuff Flagstaff Visitor Profile National Travel and Tourism Week May 2-10, 2015 Flagstaff Train Day May 9 @ Flagstaff Visitor Center
  41. 41. Market Insights: The Flagstaff Visitor Profile 4.29.15 More Stuff #dbacks_coolzone Instameet May 16, 2015 - 10:15 a.m. Your Idea? We’re here to support you
  42. 42. Market Insights: The Flagstaff Visitor Profile 4.29.15 PAT YOURSELVES ON THE BACK! JOB WELL DONE… Now back to work making a huge impact on our QUALITY OF LIFE!

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