Calum IrvingHead of Campaigns and AdvocacyEngaging Communities  g g gwith the food environment
Our Life’s     Life srole•  Campaigning socialenterpriseente p ise• Tackling the barriers towellbeing and health• Supporte...
Why an engagementbased approach?b   d        h?• Alcohol vs. food• Clarity around alcohol harm: price and availability• Fo...
Why an engagement basedapproach?                          cartoonist: Kate                          Charlesworth.         ...
DeliberativeDelibe ati e engagement•   Time and space•   Educative•   Citizens    Citizens’ juries•   Opportunity to quest...
Talking Food’s fo mat               format• North West communities; deprivation characteristics• Good local partners; eg. ...
Talking Food’s fo mat               formatThe Oversight Panel;•P f  Professor Simon Capewell, Professor of Clinical E id i...
Talking Food’s fo mat               format• What makes it difficult to get healthier food? h lh      f d• Discussing barri...
Take-awaysTake a a s• Important where prevalent• Hi h concern  High• Blackburn, Cleator Moor and Oldham• Commentators; Nic...
Take-awaysTake a a s•   Extensive questioning!              qu    o    g         “We counted 21 fast•   Nutrition         ...
An informed view   info med ie• Sensible measured, feasible  Sensible, meas ed• Authentic and democratic• Things we wouldn...
Where ne t?Whe e next?• Campaign weekend: vision for a healthier food             eekend ision fo     healthiesystem with ...
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Takeaways unwrapped event 070411 calum irving presentation- talking food taking action engaging communities with the food environment

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Takeaways unwrapped event 070411 calum irving presentation- talking food taking action engaging communities with the food environment

  1. 1. Calum IrvingHead of Campaigns and AdvocacyEngaging Communities g g gwith the food environment
  2. 2. Our Life’s Life srole• Campaigning socialenterpriseente p ise• Tackling the barriers towellbeing and health• Supported by PCTs and NHSNorth West• Public health evidenceand public concern
  3. 3. Why an engagementbased approach?b d h?• Alcohol vs. food• Clarity around alcohol harm: price and availability• Food: vast, complex and focus unclear vast • where to start?• Public health evidence and political decisions• Citizen disconnect from public policy•CCommunity engagement: on whose terms? it t h t ?
  4. 4. Why an engagement basedapproach? cartoonist: Kate Charlesworth. Charlesworth Taken from ‘Teach yourself Citizens Juries’ PEALS, University of Newcastle
  5. 5. DeliberativeDelibe ati e engagement• Time and space• Educative• Citizens Citizens’ juries• Opportunity to question “experts”• Citizen lead
  6. 6. Talking Food’s fo mat format• North West communities; deprivation characteristics• Good local partners; eg. Healthy Living Centre / PCT inEllesmere Port: recruitment, hosting and local action• Oversight Panel; guide debate, balance, able toidentify commentators, advocate for changes de t y co e tato s, ad ocate o c a ges• Stakeholder group; Our Life’s colleagues in publicservices with a close interest in process and outcome• Project partner; Heart of Mersey
  7. 7. Talking Food’s fo mat formatThe Oversight Panel;•P f Professor Simon Capewell, Professor of Clinical E id i l Si C ll P f f Cli i l Epidemiology,University of Liverpool• Abdul Mulla, Manager, Blackburn with Darwen Healthy Living Centre• Ad Adam B i Briggs, S i P li Ad i Senior Policy Adviser, N ti National F l Farmers U i Union• Angela Towers, Regional Co-ordinator, Food Standards Agency• Charlie Clutterbuck, Hon Research Fellow, Centre for Food Policy /City University and Trustee of the Food Ethics Council• Gordon Jones, Senior Farming and Food Adviser, Defra• Helen Rimmer, North West Regional Organiser, Friends of the Earth• Matt Fryer, Strategy and Investment Manager, Food North West Fryer Manager• Michel Pimbert, Leader, Food and Agriculture, International Institutefor Environment and Development• Chris Pattino, Manager, Hospitality and Stadium Services, HaltonBorough Council• Robin Ireland, Chief Executive, Heart of Mersey• Sheila Dillon, Presenter, The Food Programme, BBC Radio 4 , , g ,
  8. 8. Talking Food’s fo mat format• What makes it difficult to get healthier food? h lh f d• Discussing barriers • mapping food establishments • reflecting on own challenges• Barriers identified• Become topics for subsequent 6 – 7 weeks• We arrange commentators based on those barriers
  9. 9. Take-awaysTake a a s• Important where prevalent• Hi h concern High• Blackburn, Cleator Moor and Oldham• Commentators; Nicola Evans and Professor Jack Winklerand planning officers in Cleator Moor (Copeland Council) “street research” Oldham young people and Prof Winkler i kl
  10. 10. Take-awaysTake a a s• Extensive questioning! qu o g “We counted 21 fast• Nutrition food outlets in less• Regulation of supply than a mile and a half in Cleator Moor.• Advertising When do you say enough is enough?• Recommendations in each inquiry (Blackburn); “Takeaways need t b policed f quality. Health. “T k d to be li d for lit H lth Content e.g. salt, fat” “Local authorities use their powers to limit number of take-aways from area to area. Advertising. Junk mail.”
  11. 11. An informed view info med ie• Sensible measured, feasible Sensible, meas ed• Authentic and democratic• Things we wouldn’t think of• Local action; food co-ops, community growing andtake-aways• Campaign weekend; 12th – 13th March• Wider scale actions;• Take-aways • School education: cooking• Junk food advertising • Community education: cooking
  12. 12. Where ne t?Whe e next?• Campaign weekend: vision for a healthier food eekend ision fo healthiesystem with 4 major topics• Guides Our Life’s campaign work• Exploring with stakeholders; Heart of Mersey p g y• Links with other campaigns and organisations• Take-aways key: regulatory and nutritional• Investigating additional funding• More deliberative work: recent alcohol commission

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