Creating a positive Return on Investment with a corporate wellness program is a science. It is predictable, repeatable and duplicate-able. If you know what you are doing you can can create a 10 to 1 ROI but if you do not know what you are doing your wellness program can cost you hundreds of thousands of dollars in back-end profiteering from greedy health care providers.
This Return on Investment Study is a study of over 50 ROI white papers and reports from corporations the cross most industries. We put this together and will update it again in 2013 because no two corporations have the same populations, with the same health and wellness problems or with the same obstacles of creating a positive ROI. Therefore, we needed to study the studies in order to discover the commonalities between successful corporate wellness programs.
The secret to great ROI... Create sustainable behavioral change.
The dirty wellness industry secret... Out of network doctors who gain access to corporate employees through phony non-profits, health fair company fronts or simply taking advantage of good willed corporate nurses, HR or Benefits to gain access to high paying insurance networks.
You need to know what to do as well as what to avoid. In addition to this study here is a link to an article that describes this in much more detail:
Corporate Wellness Program Return on Investment Study
Corporate Health and Wellness Event Return On InvestmentIn-depth analysis of over 50 studies combined with Health Fairs Direct’s 14 years of industry expertise providing positive ROI strategies along with common errors that effect ROI results John Buckley Health Fairs Direct, Inc. 18 Hamilton St, Suite 1 Bound Brook NJ 08805 (732) 563-9756 x:105 firstname.lastname@example.org
Corporate Health & Wellness Event Return on Investment By Heath Fairs Direct EXECUTIVE SUMMARYThe cost of healthcare to corporations in America is going sky high. Over time,corporations have come to realize that the conventional method of directingresources exclusively for treating those who are already unwell or disabled is nolonger economically sound. It is clear that the old way of thinking is one of thereasons for the spiraling treatment expenses most corporations face each year.An increasing number of employersacross the country are utilizing apreventative route to healthcare byproviding wellness programs thatinvolve on site screenings andconsultations to better predict thepotential health challenges of theiremployees. This information is nowbeing used to direct "symptom" basedintervention programs within thecorporation itself.There is no denying the fact thathealthy employees boost a company’sbottom line. Research clearlydemonstrates that by encouraging healthier choices among their employees,corporations are reaping long term savings in terms of less sick days, fewer claims anddeclining disability days. Apart from these measurable indicators, companies thathave developed a wholesome wellness cultures also stand to gain from intangiblefactors such as job satisfaction, employee retention, recruitment, and employeeengagement. The Most Important corporate asset is a Healthy Workforce because a company is only as healthy, energetic and productive as its employees are. Without a healthy workforce there would only be a sick company. John Buckley CEOWith the growth of the wellness industry over the past two decades professionalindustry players have devised newer methodologies and tweaked older ones to suitdifferent organizational needs. There are a number of elements and methods 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
available for employers to gauge their corporate wellness quotient. Each organization must enlist options available and choose the program tailored best to achieve their long term goals and objectives. Keep in mind that your employees are your greatest asset and they need to be cared for; "maintained". Keeping your employees healthy is actually more important than making sure your corporate fleet or office equipment is well maintained. After all, employees are the essence of any corporation. This report is based out of numerous research articles written in the area of corporate wellness practices and wellness studies performed at organizations like Johnson and Johnson, Citibank, DuPont, Bank of America, Tenneco, Duke University, The California Public Retirees System, Procter and Gamble, Highmark and Chevron Corporation as well as reports from Major Medical Insurance providers such as Cigna, United Health Care and Aetna. ROI Quick Reference Guide Here is a quick overview of which programs offer the best ROI. Details of what was measured and which companies were studied for each ROI category can be found later in this report. The values are an average of the various studies taken into consideration for the purpose of this report. Each value in the table below is the amount earned for every $1 spent on the program.1. Comprehensive Online Wellness Portal $17.50 …With Challenges, HRA, Education, Incentives, Activity Tracking, Etc. 2. Health Risk Assessments $6.04 …Delivered in a Full Service Health Fair 3. Fitness Programs $4.90 4. Wellness Coaching $4.50 5. Smoking Cessation $3.50 6. Flu shots $2.51 7. Weight $1.17 Management 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
A 2005 survey by The Art of Health Promotion reports that companies whoincorporated wellness programs realized a 30 % reduction in medical and absenteeismcosts in less than four years.A review of scores of published studies on worksite wellness found that the Return onInvestment (ROI) is $5.82 for every $1 invested due to reduced absenteeism alone.(American Institute for Preventive Medicine Wellness White Paper, 2010)With regular health checks through wellness programs employees can reduce theirrisks. The more risks employees have the higher the number of ‘work loss’ daysclaimed. As risks go up, absenteeism goes up and so do healthcare costs. Number of Health Risks and Excess "Work Loss" Days Due to Sickness or Injury The average employee takes 3.5 sick days per year at an excess cost (over persons with no risks) of $272 per year 6 Work Loss Days (No. per year) 3.4 2.8 5 2.2 2.5 1..9 4 Excess 1.2 Work Loss 3 0.5 Days/ Year 0.0 2 2 2 2 2 2 2 2 2 Base Work 1 Loss Days/ Year 0 0 1 2 3 4 5 6 7 No. of Health Risks n=5 ,14 2 e m plo ye e s S o urc e : S um m a ry o f 10 m id s ize d U.SIncrease ProductivityOften employees are at work despite an ailment or illness, which invariably reducestheir productivity. During this time at work, while the illnesses spread to coworkers,it further reduces productivity of the group. One person arriving at work with earlysymptoms of the flu can spread the flu to 25% of the workforce if vaccinations are notoffered at the workplace.The top three ailments that lead to this decreased performance at work are –headaches, back pain and arthritis. All three of these can be prevented or helpedwith regular exercise. (Journal of the American Medical Association, Nov. 2003).Lower back pain alone causes American workers to miss 100 million work days eachyear, according to Wellness Council of America (WELCOA). In addition, poor physicalcondition which increase the probability of accidents and often leads to injuries andincreased workers compensation claims. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
After starting a fitness program, the Canadian Life Assurance company realized a fourpercent growth in overall productivity. Further, 47 percent of program participantsfelt more alert, had better rapport with their colleagues and generally enjoyed theirwork more.Swedish investigators observed that mental effectiveness was significantly better inphysically fit workers than in non-fit workers. Fit workers committed 27% fewererrors on tasks involving concentration and short-term memory, as compared withother workers. The ability of an employee to effectively focus on the task at hand isinversely related to the number of health risks the person has. Number of Health Risks and Productivity Loss The average employee has 2.2 health risks, resulting in productivity losses of about $2,000 per year 30 16% 14% 25 13% Productivity Loss (%) 9% 7% Excess 20 Productivity 4% 2% Loss 15 0%12 1 2 12 12 1 2 1 2 12 1 2 10 Base Cost 5 0 0 1 2 3 4 5 6 7 n=26,375 No. of Health Risks So urce : J Occup Enviro n M ed 2006Increase Job SatisfactionProductivity is the key to job satisfaction. Productive and effective workers tend tobe more confident in themselves and their job. Successfully accomplishing projectshelps improve individual attitudes. The absence of illness, injuries or other healthproblems allows employees to perform better on a regular basis.A positive attitude, morale boost and high energy levels, all go a long way in workeffectiveness and hence improve job satisfaction. A 1993 study on a group of lawenforcement personnel who merely participated in health screenings showedincreased levels of job satisfaction.Employee RetentionEmployees tend to stay at jobs that they enjoy and leave those that they do not like.When an employee is not feeling well at the office, be it from akes, pains orconsistent illness, they relate being at the office to being ill. So, unhealthyemployees tend to transfer their bad feelings onto other employees and the company 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
as a whole. They tend to create more problems, make more errors and consistentlyunderperform, all the while blaming the "company" for how they feel.All of these side effects of being unhealthy contribute to employee turnover. Just asdisease is contagious, so can a bad attitude and you can see turnover happening inwaves as a result.In one survey, 78% of employees said they would participate in a company-sponsoredwellness program; over 50% said that a wellness program would encourage them toremain at their current job. (American Association of Occupational Health Nurses,April 2003)Disease PreventionAccording to a 2002 report of the Centers for Disease Control and Prevention, 40% ofall deaths are caused by Heart Disease and Stroke. Complications from Diabetesand illnesses related to Obesity are the second largest expense to our health caresystem. These diseases are increasingly afflicting the American population and can beprevented with timely care and action. Prevention is much less expensive then illnessmaintenance or interventional treatments. The Northeast Utilities System in its first2 years of starting a wellness program (1994 -1996) saw a $1,400,000 reduction inlifestyle and behavioral related medical claims.Investments made in preventing acute and chronic illness experienced by the U.S.workforce will have a significant impact on the overall productivity of Americanbusinesses. The total amount of corporate dollars lost to behaviorally relatedemployee health issues are hard to directly calculate but their negative impactdramatically affects the corporate bottom line. PROGRAMS THAT PRODUCE THE BEST ROINot all worksite wellness programs are created equal and there is no one-size-fits-alloption available. It is observed that there can be much variation in program designand execution without sacrificing ROI. While no particular health promotion initiativecan be identified as the one that produces the best ROI, there are a set of bestpractices that have been identified from a series of benchmark studies known to havebeen a part of effective programs. These include: Organizational commitment Incentives for employees to participate Effective screening and aggregate reporting Easy access to wellness resources (Local practitioners, in-house lectures, consultations, fitness programs.) Effective implementation of programs based on aggregate reporting of risk factors. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Ongoing program evaluation, adjusting based on changes in risk factors Appropriately funding corporate wellness initiativesMost researchers believe that for Showing Cost Savings from Your Wellness Programa corporate wellness program tobe sustainable and yield good Annual healthcare Costs ($) Projected cost withoutresults in terms of beneficial a welness program SavingsROI, the program must beongoing for a few years. It is not Defected healthcare cost due to welness programunusual for positive impact fromcorporate wellness initiatives tobe noticed only after three to No Wellness Program Wellness Program implementedfour years of programimplementation. -3 -2 -1 0 1 2 3 Previous Years Start Follow-up Years Source : D. Edingto n University o f M ichigam Co nference 2006As per discussions during the conference on worksite wellness conducted by theUniversity of Michigan Health Management Research Center in 2006, cost-containmentof a wellness program is closely dependant on employee participation. For a programto be cost-effective and improve health in the workplace, it should be designed so asto attract at least 80 % of the workforce. It should also include as many spouses anddependants as possible for maximum impact.The best way to ensure a high participation rate is through incentives that driveparticipation in the corporate wellness program. The Johnson & Johnson Health andWellness program initiated in 1979 saw an almost 100 % participation. One of thereasons for this was a significant incentive of $500 provided for employees who tookpart in various aspects of the program. The most common incentives include cashpayments, reduced medical co-pay costs, rebate on program costs, gift cards,merchandise and prizes.Researchers have also observed that best practice employers implement severalinterconnected programs and policies that support workers’ health improvement.These employers provide workers with affordable health insurance and ready accessto recommended clinical preventive services, health promotion programs. The mosteffective method of connecting employees with local health and wellness resources isthrough professionally run Health Fairs that include local practitioners to educateemployees on their services. This is a must for any successful ROI initiative.These companies also offer health risk assessments (HRAs) and health screenings toindividual workers and sometimes family members as well. This is followed by helpingthem with risk-appropriate behavior change programs that may include motivationaltalks and interviews, goal setting, and training. Over the years, as the Johnson &Johnson wellness program evolved, it was restructured to integrate employee health,occupational medicine, disability management and health promotion along withcomprehensive Health Fairs and Wellness Events. The program was estimated to 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
save the company an average of $224.66 per employee per year, (1984 dollars) aboveand beyond the cost of the program, for the four years examined after itsintroduction.In-House Medical Screenings are also an imperative aspect of an effective worksitewellness program. It is needed to determine high healthcare cost risk factors in whichongoing programs are designed. Some of the most common health risk factors arehigh blood pressure, high cholesterol, high blood sugar, obesity or overweight,smoking and physical inactivity. These risk factors could lead to heart disease,stroke, diabetes and other lifestyle diseases plaguing the United States. People withthese risk factors tend to have higher health care claims that those without these riskfactors.Research shows that costs go up twice as fast with an increase in risks than they godown with lowered risks; as there is often residual negative health implicationsassociated with health risks. Thus, low-risk maintenance (through health promotionand prevention) is the most important strategy and offers the greatest cost savingsand positive (ROI) than risk reduction and disease management. Number of Health Risks and Excess Healthcare Claims Cost The average employee has 2.2 health risks, nearly doubling healthcare 5 costs 3.3 4 2.5 Health Claims (RR) 2.0 Excess 3 Cost 1.5 1.0 2 0.7 0.3 0.0 1 1 1 1 1 1 1 1 1 Base Cost 0 0 1 2 3 4 5 6 7 No. of Health Risks n=205,216 So urce : University o f M ichigan study, 2006When planned well, these programs are tailored to accommodate individual needs.For example, the internet is convenient for some employees but not for others andinternet based information is already readily available and not commonly used bycorporate employees. So adding more internet based information sources offers littlein terms of ROI. Additional modes of communication must be used, such as in-personor telephone wellness coaching, printed materials and, most importantly, in-houseinteractive "health fair" style events. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Many organizations have also introduced a variety of modalities that support healthimprovement efforts. For example, company policies directed at reducing smokingrates include banning smoking on company grounds and reimbursing employees forparticipation in smoking cessation programs. The Coors Brewing Company whichstarted its employee health program in 1981 offered a better rate for supplementallife insurance for employees who refrained from tobacco use (meaning that a 50-year-old employee who smoked paid twice as much as a non-smoker for the samecoverage). ROI SPECIFICALLY FROM FLU SHOTSAccording to Centers for Disease Prevention (CDC) estimates, on an average 5 to 20 %of the American population gets the flu and more than 200,000 people arehospitalized from seasonal flu related complications. These figures are testimony tothe fact that flu vaccination can be categorized as a mandatory health precaution andmust be supported by corporations if they expect to maintain a healthy andproductive workforce. CIGNA has 34,000 US employees in 250 US office locations. Through its Flu Shots Program, CIGNA saved an overall $33 per employee who participated in the program, with a 3:1 ROI for it. This resulted in 29% fewer lost days for flu shot recipients versus ones who did not take a flu shot. In 2001, Motorola’s Fluimmunization program earned them a $1.20 to $1.00 ROI. This was part of a 3-yearstudy conducted for their wellness initiative which included disease management, fluvaccinations, cancer screenings, smoking cessation, health screenings and riskassessments, 24x7 wellness coaching, back care, on-site/ external wellness centers,children aerobics and nutrition and stress management. About 13,159 individuals(employees, dependents, retirees and contractors) participated in their corporate fluvaccination program, which was a 45% increase of participants from 2000. 86% of theparticipants responded that they were satisfied with the program overall andappreciate the convenience of the program.A study conducted at McKesson Health Solutions experienced a return on investmentof $2.51 for every $1 spent on the influenza program for their employees. The 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
research further goes on to point that people who received just a flu vaccinationrelated mailing experienced a 2.87 % lower rate of flu-related inpatient bed-days anda 7.25 % lower rate of flu-related emergency department visits. This research studywas published in the American Journal of Managed Care, November 2008.As part of its wellness program in 2000, Motorola organized a flu vaccination programwhich resulted in positive ROI, reduced doctor office visits and hospitalization costsand labor savings due to vaccinating their employees. The company saw animmediate ROI of 1.2 per dollar spent on the vaccination program and long termsavings contributable to improved morale and increased productivity.The CDC reports that in the U.S, influenza typically contributes to approximately $ 1to $3 billion in direct medical costs each year and higher indirect costs amounting toabout $ 10 to $15 billion. How much is your company paying to cover these costs?A typical case of the flu restricts the patient to bed for three to four days andrestricts activity for a week or so longer. Productivity in the workplace is alsochallenged by delayed reaction time and lowered physical energy and strength. Anattack can reduce reaction times by 20 to 40 % far beyond the initial sickness andrecovery period. Additionally, many patients tend to return to work before thealleviation of all symptoms, which impairs effectiveness, further effects productivityand tend to repeat the cycle by infecting others. ROI SPECIFICALLY FROM SMOKING CESSATION PROGRAMSTobacco is the leading cause of preventable death in the United States and a reasonfor serious health problems. About 10 per cent of smokers live with smoking relatedillnesses and are a heavy cost to the company through health costs and reducedproductivity. There is compelling research on the benefits from implementing smokingcessation programs. Studies prove that the cost savings from such programs isimmense, through reduced absenteeism and reduced costs arising from disease anddisability.A 2010 study by the American Lung Association and Penn State University, found thathelping smokers quit has favorable benefits to states that implement it. The studyfinds that if states were to invest in comprehensive smoking cessation benefits, theywould receive on average a 26% return on investment. This would mean that for every$ spent by the state on the smoking cessation program, it would reap a benefit of$1.26. Some states would see a higher return that others. They include the District ofColumbia ($1.94), Louisiana ($1.47), Massachusetts ($1.43), Maine ($1.41), Ohio($1.41) and North Dakota ($1.41). The study deduces monetary gains by consideringlower medical costs due to fewer smokers, increased productivity and reducedabsenteeism and premature death due to smoking. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
UNUM Life insurance company recorded an estimated annual savings of $132,000 to$237,000 from its smoking cessation program with a return of $1.81 for every dollarspent on it.A combined research conducted by the Center forHealth Research and America’s Health InsurancePlans (AHIP) found that smoking cessationprograms earned investments of $.18 - $.79 permember per month and would generate an ROI of$1.34 - $2.05 after five years. This study waspresented in the 13th World Conference onTobacco or Health in 2006.CIGNA offers its smoking cessation program to allits employees and its benefits eligible family members who wish to quit smoking.CIGNA estimated a savings of $949 in health care costs for each successful participant,with a return on investment of 9.5 to 1.Implementing an Effective Smoking Cessation ProgramAccording to the CDC, employers should offer a minimum of 2 smoking cessationattempts per year for implementing a successful tobacco cessation program. Ideally,these smoking cessation attempts are offered at the office during work hours.Multiple methods should be offered with an emphasis on "natural"treatments/methods.Hypnotism should be avoided as it lowers the overall awareness level of theindividual by implanting its "hidden suggestions" below the level of consciousness.These "suggestions" override the individuals analytical ability as they force theindividual to operate on the implanted suggestion automatically. Because theirbehaviors are being dictated from beneath their level of consciousness, even ifsuccessful in quitting, they will not be learning how to achieve personal control oftheir health or how to make positive behavioral changes.Other Measures Employers Can Take to Assist in Smoking Cessation Communicating to employees the types of cessation benefits that are available to them via their health plan Adopting a long-term approach to smoking cessation that supports multiple quit attempts and multiple quit methods IN THE WORKPLACE Promoting a workplace that discourages smoking and encourages a healthy lifestyle (e.g., incentives to achieve and maintain optimal health) 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
ROI SPECIFICALLY FROM WELLNESS PORTALSResearch has shown that the return on investment (ROI) form a comprehensive onlinewellness portal averages around $17.50 per dollar spent on it. So far, it has shown toyield the highest ROI among the wellness program initiatives listed in this report.What makes an online wellness portal a success is the various components it includes,such as health challenges, health risk assessments (HRA), education, wellnesscoaching, incentives, activity tracking, etc.It is noted to cost about $20 to $30 per employee per year and has year roundwellness activities reinforcing a culture of health and wellbeing within the company,while addressing a wide range of wellness issues. A portal also tends to attract a widerange of participants with its social media aspects and its combination of virtualwellness aspects with live activities where employees can receive instant recognitionand appreciation for positive behavior changes.It can include ALL of the employees regardless of location or country and can be theorganizational hub for all of a corporations wellness activities. With built incommunication tools, it tracks and keeps a record of aggregate health data that canbe used to direct wellness dollars to create the greatest impact as well as create arecord that the company can use to prove ROI year after year. ROI SPECIFICALLY FROM OBESITY MANAGEMENT PROGRAMSAn obesity management program instituted to reduce weight and improve health riskfactors among employees produces an ROI of $1.17 per dollar spent, says a reportbased on a study in the Journal of Occupational and Environmental Medicine publishedin its September 2008 issue.Researchers from the University of Georgia analyzed 890 obese employees whoparticipated in a weight loss program. They received coaching and other services tosupport their efforts to lose weight, improve eating habits, and increase physicalactivity.The program provided telephone coaching to participants and access to educationalmaterials through a health improvement web site. While the coaching services werecustomized for each participant, all participants received a standard set of services,including access to a personal health coach for up to 48 sessions, written materials tosupport the coaching sessions, a personal health improvement plan, exercise planningsupport, nutrition education, and web-based health trackers.The researchers used an ROI model to estimate savings that can be achieved throughsuch a program. The review of financial gain was made with this model estimatingchanges in medical costs and worker productivity resulting from reduced health risks. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Tracked over a period of a year, participants had reductions in seven out of 10 healthrisk factors like bad eating habits and lack of exercise.This research project did not measure other ROI factors such as reduced absenteeism,increased productivity, improved energy and morale to name a few. ROI SPECIFICALLY FROM FITNESS PROGRAMSThere is more than enough said about the importance of exercise and physical activityfor the sake of good health. With the tomes of studies on this topic, one can safelysay that a lack of exercise is a critical health risk factor that can have a dramaticeffect on your health and life.As corporate America realizes the importance of physical fitness, more and morecompanies are incorporating fitness programs into their wellness initiatives. Theresults of a well-structured fitness program are seen in the form of reducedabsenteeism, lower healthcare costs, reduced turnover, lesser sick leave and positiveReturn-on-investment. According to Health Promotion Advocates, a consortium ofgroups and individuals committed to health and fitness, for every dollar spent onwork-site wellness and fitness programs, a company saves $5.82 in absenteeism costsand $3.48 in medical costs.Blue Cross Blue ShieldBlue Cross Blue Shield,Indiana found its corporatefitness program to producea 250% ROI. For every dollarinvested in the program(over a five-year period),the corporation gained$2.51.Coors Brewing CoThe Coors Brewing Companystarted its corporate fitnessprogram in 1984. Six yearslater, this initiative returned $6.15 for every dollar invested in it. The companyreported annual returns ranging from $1.24 to $8.33 for each dollar spent on thefitness program over a six year period.Kennecott Cooper CoOver a four-year period for every dollar invested in its fitness program, KennecottCooper earned an ROI of $5.78. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Equitable Life AssuranceIn the first year of its corporate fitness program, Equitable Life Assurance realized anROI of $5.52 for every $1 invested in the program.Canada Life InsuranceFor each corporate dollar invested in physical activity, Canada Life earned a return of$6.85 in reduced turnover, productivity gains and decreased medical claims. The long-term employee health and worksite fitness program also saw a 4% increase inproductivity. ROI SPECIFICALLY FROM HEALTH RISK ASSESSMENTS (HRA)Health risk assessment (HRA) is something that employers use to design programmingthat effectively targets current health risk factors. It is also used to measure the longterm impact of wellness initiatives. Ideally an HRA should be conducted twice a yearover a period of 3 to 5 years. Wellness experts believe that best results are achievedwhen HRAs are followed-up by health promotion and wellness programs.Below is a compilation of Wellness programs in various firms where HRAs have beenused with other medical interventions and have seen positive ROI.SOURCE INTERVENTIONS USED HRA and Medical ROI (FOR $1) ALONG WITH HRAs Testing Offered AtHealth Care Setting Newsletter, self-care Health Fair $6.52(10-year study) book, self-directed change materials, workshops, financial incentiveBlue Shield, CA (1- Newsletter, self-care Health Fair $6year study) book, self-directed change materials, coaching line, regular feedbackBank of America, CA self-directed change Health Fair $5.96(2-year study) materials, regular feedbackProcter and Newsletter, self-care Health Fair $6.75Gamble, OH (3-year book, telephonestudy) coaching, workshopsChevron, CA (2.5- Newsletter, telephone Health Fair $6.42year study) coaching, workshopsCiti Bank, NA (3- Newsletter, self-care Health Fair $4.64year study) book, telephone 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
coaching, workshops, regular feedbackCombining HRA with health data from wellness initiatives will help improve caremanagement, determine the population health profile more accurately, and establishhealth priority needs and design custom made health promotion plans. ROI SPECIFICALLY FROM WELLNESS COACHINGThe CEO of Wellness Coaches (WCUSA), Jay Vandegrift defines wellness coaching as aseries of conversations or discussions, interactions between coach and client intendedto elicit the client’s best thinking and decision making to create and accomplish realand sustained improvement in risky lifestyle behaviors like weight loss, smoking,sedentary lifestyle, etc. Wellness coaching can be face-face, telephonic, electronic ora hybrid of all three. The process includes an initial conversation and an ongoingseries of follow-up conversations. The initial conversation includes introductions,overview of the process, expectation and ground rules, clarifying priorities and goalsetting. The market for telephone coaching services ranges from $4-$8 peremployee/month. Onsite face-to-face services can range from $8-$10 peremployee/month. More comprehensive and specialized coaching services can run upto $20-$25 per employee/month.According to WELCOA, an employee health and wellness program directed at bringingabout behavior change among employees has an ROI that ranges anything between $3and $6, averaging to about $4.5.An independent study of return on investment (ROI) conducted by Hummingbirdreported an impressive ROI. The study found a $5.5 for every $1 invested in wellnesscoaching programs. The program indicates approximately a 23% cost savings after 6months based on typical costs of health risk factors.In 2004, Sargento Foods saw a dramatic ROI of more than $13:$1 for the health andwellness coaching program that was implemented. The company avoided more than$573,200 in health claims cost during that year. HOW TO CALCULATE ROIThere are many factors that affect this magical number, which is the reason whycorporations would conduct worksite wellness programs in the first place. Accordingto wellness expert Randy McCaig, measuring the impact of these programs provides asignificant amount of value, from aiding to gain management’s buy-in to reducingcorporate costs and increasing employee productivity. McCaig who is also Director,Product Management and Employee Wellness Programs at Canadian based MedisysHealth Group, believes that a company should collect the following information priorto launching its wellness program. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Aggregate results of health testing (cholesterol, glucose, HDL, LDL, blood pressure, weight, waist measurements, BMI, etc.) Number of smokers Drug costs Sexually Transmitted Diseases (STD) causes, costs and rates Absenteeism rates Turnover rates Employee satisfaction, morale & engagementThe return on investment of any initiative can simply be calculated by dividing theprofit or savings of the initiative by the total investment in the initiative. While thereare many other variables that come into consideration, but the basis of thecalculation is the formula mentioned above.Smoking Cessation ROI CalculationIn 2006, The Conference Board of Canada estimated an employer’s cost of an individual smokerto be $3,376 in decreased productivity and increased absenteeism alone when compared to anon-smoker (two smoking breaks per day outside of regular break times and two more sick daysper year). (Number of people that quit * $3,376) ______________________________ (Investment in the cessation program)Note: This calculation does not take into account the positive effects on presenteeism, drug costsin the future, and STD/LTD costs related to illnesses from smoking.ROI calculation for initiatives targeting absenteeism (accidents, injuries, illness, etc.) (Reduction in the number of employee absence days * employee’s daily salary) ________________________________________ (Investment in the targeted initiatives)Note: This calculation does not take into account elements such as opportunity costs, employeereplacement costs, overtime, reduced productivity, training time, etc. OBSTACLES IN FUNDING WELLNESS PROGRAMSFunding wellness programs is by far the biggest challenge in organizing them. “Howmuch is this going to cost us?” is typically the foremost question that members ofupper management will ask when approached for support of a wellness fair. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
Most corporations do not have abudget set aside for wellnessprograms as it doesn’t feature ontheir priority list. Scarcely do theyrealize the importance of having ahealthy workforce, which in turnleads to greater productivity andoutput for the company. It is oftenviewed as not practical to "spendmoney on creating healthyemployees" when the cost savingsare not always glairing, such aswhen sales go up or down, or whenbudgets are tight in general.In many cases when the economywent down at the end of 2008 manycorporations immediately slashed their corporate wellness budget in an effort to "savemoney". This proved to be counterproductive as any perceived savings from stoppingspending on healthy employees was lost several times over in illness relatedabsenteeism, loss of productivity and spiraling morale.While wellness programs need not be exorbitant in order for them to produce positivereturns, there does however have to be some funds allotted to programming. As arule of thumb, a company should ideally set aside about 2 to 4 % of its overall medicalinsurance budget for employee health and wellness programs. From an investmentperspective, it is realistic to think that if you invest this amount you should returnapproximately $3:1 to $16:1 according to the health management literature.According to Buck Consultants, on an average, companies paid $220 per employee forwellness in 2010 which is a big leap from $163 spent the previous year. (This peremployee calculation was for the total number of employees, not just those whoparticipated in the wellness programs.)According to the consultancy, the three most popular ways that brought companiesthe most gain were: Gifts or merchandise to reward employees for healthy behaviors Discounts and subsidies for preventive health services like annual physicals and Raffles or door-prizes in health-driven contests or competitionsHow much should a company allocate towards an effective, comprehensive employeewellness program? This question deems consideration from various sources. TheUniversity of Michigan’s wellness program ROI expert, Dee Edington says, “about $300 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
- $400, (per employee based on the total population), if you expect good savings anda positive ROI.” He further added that companies that invest adequate amounts intheir wellness programs save at least three times their investment in health-carerelated costs.The Wellness Council of America (WELCOA) recommends that at least $100 - $150 peremployee per year should be spent on wellness promotion activities and more ifincentives are expected.Health promotion guru Dr Ron Goetzel, who is also the Director of Cornell UniversityInstitute for Health and Productivity Studies, suggests investing about $150 peremployee per year for an expected $ 450 annual ROI per employee.Based on what experts have to say, a company can run an effective wellness programfor anything within the range of $100 - $400 per employee per year, (based on thetotal population of the company).With a great deal of planning and services from outside vendors, a worksite wellnessprogram can be very effective, affordable and also fun for employees. It is best toturn to the industry experts to insure the best products, services while limiting yourpotential liability.According to the Wellness Council of America (WELCOA), one of the primary bestpractices for corporations to build an effective wellness program is gaining senior-level support and participation. If you need the financial resources to organize acomprehensive and successful wellness program and require proper communication tobe passed on to the rest of the organization, you will need the senior officers to leadthe way.Furthermore, senior level executives can help link your health promotion objectivesto the business outcome, thereby placing the wellness program as an integral part ofthe organization’s culture.A company truly supportive of wellness programs will have members of the upperechelons of their management help get rid of hindrances by providing funding,support and will also be actively involved in the wellness program. Wellness programsthat are directed towards early detection and prevention can save big bucks for acompany. For instance, there is about a $100,000 cost difference between detectingprostate cancer early versus late treatment.In 1987, when the Coors Brewing Company established an on-site cardiacrehabilitation facility it reduced rehabilitation time for post myocardial infarctionpatients. These employees bounced back to full productivity faster. This programalone saved Coors approximately $ 1,390,661 over a six year period. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
When Coors initiated an on-site breast screening program in 1985, it led to substantialsavings for the firm. They had screened over 2300 women (including employees andspouses). As a result four early malignancies were detected. While the program costthem $63,628, had these cases developed into advanced stages, the cost-to-companywould have been about $289,000 based on direct medical expenses, short-termdisability and human resource costs. Health Care Trend Comparision 15.00% o ts 10.00% f e lthC reC s a 5.00% % %o H a 0.00% 1992 - 2002 2003 2004 2005 2006 2007 2008 -5.00% Total National Average Ye arNothing is Free if there are Backend CostsOften, doctor owned clinics and certain dubious health fair companies offer freehealth fairs or free medical screenings, such as cholesterol of Glucose, which mostcompanies will jump at. This can be quite a trap, since on the face of it, a free healthfair sounds like a wonderful idea, but itin turn could place upon the companyhuge back-end costs if done with thewrong group. This is somethingcorporate firms should steer clearfrom.The cost savings in the abovementioned examples alone allows forimplementation of a prettycomprehensive wellness program.Having pre allotted budgets forcorporate wellness initiatives will savecompanies from falling into the loop offree health fairs and later suffering thebrunt of heavy back end costs. Moreover, caring for their employees’ health will onlyincrease their prospects of profit making and productive output. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
BACK-END COSTSYour health fair salesman has floored you with his sales pitch. The health faircompany has assured you an out-and-out free and fun event. They promise to do freebiometric screenings, offer free massage therapists and also free lunch for everyemployee. What more could you ask for? How about some Due Diligence to protectthe employees as well as the corporation as such a free health fair will cost yourcorporation and each employees anything from $250 - $650 per employee annually inback end costs.Conducting a health fair can be quite a daunting task. Further, many companies donot have a budget for organizing one. Moreover, they are looking for a hassle freeevent as the health fair is often the most visible corporate event they will put on forthe year. When a health fair company approaches them and offers to do it for free,many companies pounce at the opportunity. But, little do they realize that they’vefallen for a raw deal and in the bargain end up paying heavier prices.What you need to knowA large proportion of health fair companies across the country work this way and mostcompanies are drawn by these tempting freebies without questioning what the catchis? The reason is personal profit for the doctor or doctors who own the health faircompany. It is a little known fact that a majority of health fair providers are out-of-network doctors who use corporate health fairs to attract patients for their medicalpractice. In fact the genesis of the health fair industry can be attributed to out-of-network medical practitioners who wanted to market their services to corporateemployees because they could score big with high paying medical insurance. Since insurance companies only pass on business to in-network medical partners who consented to work according to insurance regulations with reduced fees, these more expensive out-of- network doctors are required to market themselves more aggressively. This gave birth to the health fair industry. In order to grow their business, out-of-network doctors would offer to organize health fairs at no cost to the employer, thus offering various services for free to tempt more employees 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
into their events. These doctor-owned companies can afford to offer thousands ofdollars in freebies as they stand to make tens of thousands of dollars through backendmedical billing to your employees. Had this been the case in any other industry, such“freebies” would be detected as kick-backs and would be banned by corporations.Since the health fair industry is fairly new, the back end profiteering has not yet beenfully exposed and thousands of corporations are routinely taken advantage of.Soaring CostsAccording to the Actuaries at Lockton Companies LLC, Employee Benefits Specialists,if 10 % of a company’s employees seek out-of-network medical doctors, the companywill see an additional 9 % increase in its next medical insurance renewal. Since mostcorporations share the insurance charges with their employees, everyone in thecompany will be paying more for their insurance benefits the following year.Therefore properly funding a corporations health and wellness initiatives and banning"freebies" will increase corporate wellness ROI.In-Network ProvidersIn order to provide its employees affordable medical care, a company’s insuranceprovider prescreens and makes agreements with doctors to offer high quality servicesat reduced costs. So in addition to in-network medical practitioners receiving stricterscreening and approval from your medical insurance provider, these in-networkdoctors agree to accept reduced fees for their services saving the employee and thecorporation money with each service they perform. These prescreened doctors arethe most reliable and cost effective way for companies and their employees to obtainmedical care.Out-Of-Network ProvidersThere is nothing shady about seeing doctors who are not a part of your medicalinsurance network. It is important to note, that out-of-network providers tend to bemore expensive for your company and employees than in-network providers.Below is an example of how much more expensive out-of-network providers can be.Category Service Procedure In-Network Out-of- Difference Visits Differenc Code Costs Network per visit used for e per avg Costs (Procedure example annual ) treatmen t planPodiatry Bunionectomy 28292 $581.61 $6500.00 $5918.39 1 $5918.39 Outpatient 99213 $52.00 $175.00 $123.00 3 $ 369.00 visitChiropractic Adjustment 98941 $33.00 $100.00 $67.00 20 $1340.00 Exam 99213 $52.00 $175.00 $123.00 2 $ 246.00 Massage 97140 $26.54 $85.00 $58.46 20 $1169.20 Additional expenses based on one employee choosing 2 out-of-network services: $ 9042.59 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
*Based on 2007 Insurance RatesThe medical billing for an out-of-network provider can cost about 2 to 10 times morethan an in-network provider. For example, if an employee has a $500 deductible andis responsible for 30% of any out-of-network services, they will be expected to pay$3062.78 out-of-pocket for the above services. If your employee went to an in-network practitioner and has a $15.00 co-payment for each office visit they wouldonly have to pay $360.00 for the same series of treatments. Additionally yourinsurance company would have to pay $5979.81 extra. These extra costs will bepassed on to your company in your next insurance premium rate increase.Since most corporations share their total medical insurance costs with theiremployees, when your company receives a price increase it will pass a part of thisincrease along to each employee. A 10% increase could easily cost each employee$400 to $600 extra by over a 12 month period. Any way you look at it you, yourcompany and your employees will all pay more money whenever out-of-networkproviders attend your health fair. DUE DILIGENCEWith the right guidance corporations can shop for the right health fair company andorganize effective health fairs for their employees without overshooting their budget.When choosing a health fair, wellness event or screening provider verify everythingthe corporate health fair company claims to be. Make sure you work only with anindependently owned full service health fair company capable of verifying theirownership, licensing and insurance coverage. Only Work With a Full ServiceProfessional Corporate Event Planner Who Specializes in Corporate Wellness!Be sure to negotiate a deal that doesn’t involve kickbacks. Run from companiesoffering free cholesterol or glucose screenings, a gaggle of free massage therapistsand especially free lunch.These kickbacks are a suresign that you are about tobe taken advantage of andthat you will pay dearly onthe back end.Insurance FraudDo not agree to acceptmedical providers that will‘waive the deductible’ orthose who claim to "treatyour employees as if they were in-network providers". They will still bill your 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
insurance company out-of-network rates and may put your employees and yourcompany at risk.A common practice is for out-of-network medical doctors to offer to NOT BILLCORPORATE EMPLOYEES FOR THEIR MEDICAL INSURANCE DEDUCTIBLE, CO-INSURANCEOR CO-PAYMENT. This is against the medical insurance industry regulations.The Law: Long Island Pulmonary Assoc. v. Metropolitan Life Ins. Co., 2/14/2003 N.Y.L.J. 24 (col. 6) (Sup. Court, Nassau Co.2003). The Nassau Co. Supreme Court granted summary judgment to United Healthcare on a cause of action for tortious interference on the theory that a physician that waives co- pays is tortiously interfering with the contract between the insurer and the beneficiary. The New York Comptroller has taken the position that a non-par provider that waives co- pays is illegally inducing the patient to otherwise seek out-of-network care at a higher cost to the insurer. The fact that the waiver circumvents the normal financial impediment to seeking out-of-network care is the "fraudulent insurance act" that is in violation of Penal Law § 176.05(2) and Insurance Law § 403(c).The Solution:Do your Due Diligence. Know who you are working with and make sure they areproperly licensed. Know for sure who owns the company and make sure they are notdirectly associated with any medical practice. Make sure to get a 100% in-networkguarantee.To help with this process OpenHouse Direct Inc (OHD) has a sample Due DiligenceChecklist to help guide you through the decision making process when evaluating yourcurrent or choosing your next corporate health and wellness event.Exhibitors should be more involved in educating employees and not sell their productsor services. Ensure that your health fair provider has each exhibitor sign a strictExhibitor Code of Conduct to make sure that they will be a good fit for your event. CONCLUSIONAchieving a positive ROI on your health and wellness programs is simple if you knowwhat to do and what to avoid. The corporate health and wellness industry is new andunder-regulated. Hopefully this will change in the near future but until then it is upto each corporation to make sure they are creating a wellness program that will givethem a positive Return on Investment. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
SOURCES:1. Workplace Health Promotion: Policy recommendations that encourage employers tosupport health improvement programs for their workers, December 2008.2. Cost Benefit Analysis and Report 1979-2001, University of Michigan HealthManagement Research Center.3. The Burden of Chronic Diseases and Their Risk Factors. National and StatePerspective 2002. Centers for Disease Control and Prevention (CDC).4. Edington D. Wellness in the Workplace Conference - Beyond Individual Risks andBehaviors, March 2006. University of Michigan Health Management Research Center.5. Heaney CA, Goetzel RZ. A review of health-related outcomes of multi-componentworksite health promotion programs. American Journal of Health Promotion, 1997.6. Goetzel RZ, Guindon AM, Turshen IJ, Ozminkowski RJ. Health and ProductivityManagement: Establishing key performance measures, benchmarks, and bestpractices. Journal of Occupational and Environmental Medicine, 2001.7. Goetzel RZ, Shechter D, Ozminkowski RJ, Marmet PF, Tabrizi MJ, Roemer EC. CMEPromising Practices in Employer Health and Productivity Management Efforts: FindingsFrom a Benchmarking Study. Journal of Occupational and Environmental Medicine,2007.8. O’Donnell M, Bishop C, Kaplan K. Benchmarking best practices in workplace healthpromotion. Art of Health Promotion, 1997.9. Wellness Councils of America. Seven benchmarks of success, August4.http://www.welcoa.org/wellworkplace/index.php?category=210. Goetzel RZ. Essential building blocks for successful worksite health promotionprograms. Manag Employ Health Bene, 1997.11. Agency for Healthcare Research and Quality. U.S. Preventive Services Task Force(USPSTF), September 8, 2008 http://www.ahrq.gov/clinic/USpstfix.htm12. Colonel Elvin Ray Hamlin, Colonel Albert J Sierra. Impact of Corporate HealthPromotions on Productivity and Health Care Expenditures. Executive ResearchProject, 1993.13. Ronald J Ozminkowski, et.al. Lomg-Term Impact of Johnson & Johnson’s Healthand Wellness Program on Health Care Utilization and Expenditures. Journal ofOccupational and Environmental Medicine, 2002. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
14. Study shows McKesson’s Flu Vaccine, Nurse Advice Line Mailings Decrease BedDays/ ED Visits, Improve Health Plan ROI. The American Journal of Managed Care,November 2008.15. Motorola Global Wellness Initiatives 2002.16. WELCOA: WELCOA’s Well Workplace Model.17. Ozminkowski, Goetzel et al., A return on investment evaluation of the Citibank,N.A., health management program, 1999. American Journal of Health Promotion.18. WELCOA’s 7 Benchmarks of success. Absolute Advantage: The WorkplaceWellness Magazine, 2006.19. Annual smoking - attributable mortality, years of potential life lost, and economiccosts – United States, 1995-1999. Morbidity and Mortality Weekly Report 2002. Centersfor Disease Control and Prevention (CDC).20. ‘Prevention Makes Common “Cents.”’ U.S Department of Health and HumanServices, September 2003.21. Worksite Wellness: ‘Overview of Worksite Wellness & Its Value.’ PennsylvaniaDepartment of Health, July 2008.22. New Study Finds Positive Return on Investment for States that Invest in QuitSmoking Treatments. American Lung Association.23. ‘From 0 to 500 in 30 years flat.’ Absolute Advantage The Workplace WellnessMagazine, 2002.24. Jeffrey Fellows, Jack Hollis, Bob Rehm and John Dickerson. ‘Estimating the Returnon Investment to Smoking Cessation.’ The 13th World Conference on Tobacco orHealth, Washington D.C, 2006. Center for Health Research and America’s HealthInsurance Plans.25. Best Practices for Comprehensive Tobacco Control Programs. Centers for DiseaseControl and Prevention.26. Kristin M Baker, Ron Z Goetzel, et al. Using a Return-On-Investment EstimationModel to Evaluate Outcomes from an Obesity Management Worksite Health PromotionProgram. Journal of Occupational and Environmental Medicine, 2008.27. Jim Narum. Working out at Work. Employee Benefits Planner, Minnesota’s Journalof Human Resource Management, 2003.28. Kenneth R. Pelletier. American Journal of Health Promotion, March/April 1991. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com
29. This is Corporate Wellness and its Bottom Line Impact. Wellness Councils ofAmerica, 1991.30. The Cost Effectiveness of Corporate Wellness Programs. American Institute ofPreventive Medicine, 1991.31. Lifelong Fitness. Benefits of corporate Fitness.32. Benefits of Physical Activity @ Work – Bottom-Line Benefits of Physical Activity @Work. Alberta Centre for Active Living33. Robert Kaman. Fitness in Business, 1987.34. Maintaining a Healthy Workforce. Insights, 2006.35. Yann A. Meunier, Health Promotion Manager, Stanford Health ImprovementProgram, Stanford School of Medicine. “HRAs and ROI.” Stanford Prevention ResearchCentre.36. Randy McCaig, Director, Product Development Employee Wellness Programs,Medisys Wellness. “Employee Wellness ROI: Measuring the Success of WellnessPrograms,37. WELCOA. “The Cost of Wellness,” interview with Ron Goetzel, Director, CornellUniversity Institute for Health & Productivity Studies. WELCOA September 26, 2007.38. Dee Edington, director of University of Michigan Health Management ResearchCenter, 25th Annual Wellness in the Workplace Conference, University of Michigan.39. News from Prairie States Enterprises…Health Coaches Slash Medical Spending,Improve Lifestyle Habits at Sargento Foods.40. Coaching Catches On. A WELCOA Expert Interview. http://www.welcoa.org41. David Hunnicutt. An Introduction to Wellness Coaching - A Pre-ConferenceWorkshop. The WELCOA Webinar series. 18 Hamilton Street, Suite 1 Bound Brook, NJ 08805 (732) 563-9756 www.healthfairsdirect.com