MD Backline's "Closing the Loop in Healthcare" presentation from OIS@AAO 2015

1. Closing the
Loop in
Healthcare
John A. Hovanesian, MD
jhovanesian@mdbackline.com

2. • I forgot to ask...
• Is this normal?
• What a great doc!
patient physician
drug/device industry
Unmet Need

3. Wish I had time to...
• call to follow-up
• educate properly
• know how treatments compare?
Unmet Need

4. Unmet Need
• How is our product perceived?
• How do we position it?
• How can we improve it?

5. is...
patented, cloud-based,
secure online system for
automating contact with
patients before and after
office visits to
– Ask how they’re doing with
treatment
– Give customized patient
coaching
– Let patients ask questions
– Give doctors real outcomes
data
– Collect data for “Meaningful
Use”
– Industry-sponsored
research
– Solicit online reviews from
only happy patients
Unmet Need

6. Actively Engaged Advisors
Unmet Need
Build Solution
Strategy/
Finance
Medical
Legal/
Regulatory
Technology

7. Build Solution
4 clicks
Here’s the plan...
Sounds good!
EHR
enhanced
with...
contacts patient by
email or SMS with
customizable delay &
reminders
phone, tablet,
computer

8. 4 clicks
phone, tablet,
computer
Build Solution
EHR
enhanced
with...
contacts patient by
email or SMS with
customizable delay &
reminders

9. email, SMS
customizable
delay, reminders
phone, tablet,
computer
EHR
enhanced
with...
contacts patient by
email or SMS with
customizable delay &
reminders
Build Solution

10. customizable
delay, reminders
phone, tablet,
computer
Build Solution
Normal
Flag
Alert
Critical
filtered
alerts

11. Unmet Need
Build Solution
In Use
• Dry Eye
• Glaucoma
• Pre-op education
• Post-op outcomes
In Development
• Nutrition education
• Allergy
• Amsler monitoring
• Flashes and Floaters
• Others

12. Unmet Need
Build Solution
Test the Market
• 60% response rate
• 5,000+ responses

13. Unmet Need
Build Solution
Test the Market
Deliver Value
-better informed
-better outcome
Very informative. Thank you!
Easy survey. It helped me!
...simple and to the point.
You guys are the BEST!!!!!

14. Deliver Value
- educational material
- 30% fewer calls
- <10% have questions
- education is
documented
- patient
acknowledges
understanding
- research revenue
- CMS meaningful use
- quality = reimbursement
- happy patients only
- direct to data entry box
Time
Documentation
Financial
Reputation
Management
Providers

15. Deliver Value
- insights for on-label
and off-label uses of
product
- post-market
surveillance
- tool for registration
studies
Industry
- who is using products?
- why?
- what do they think?
Scientific Regulatory
Competitive

16. Unmet Need
Build Solution
Test the Market
Deliver Value
Generate Revenue
Research Partners
...plus practices have
funded all operations with
$900k of revenue over 2
years

17. Revenue Projections
• $4.9 MM in year 1
• $29.0 MM year 2
• $71.5 MM year 3
Unmet Need
Build Solution
Test the Market
Deliver Value
Generate Revenue

18. Unmet Need
+ Build Solution
+ Test the Market
+ Deliver Value
+ Generate Revenue
= Proven Concept
Next Step: Expand
Specialties
EHRPlatforms

19. • Currently seeking
investment partners
• In discussions with
• Venture/angel investors
• Strategic investors
• EHR vendors
• Drug/device companies
• Clinical research
organizations
• Managed care plans
Unmet Need
+ Build Solution
+ Test the Market
+ Deliver Value
+ Generate Revenue
= Proven Concept
Next Step: Expand

20. Thank You!
John A. Hovanesian, MD
jhovanesian@mdbackline.com
www.mdbackline.com