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Recruitment Marketing Edition: Are You Having a Healthcare Talent Emergency (Infographic)

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Unable to fill your talent pipeline with qualified candidates while your total number of open requisitions increases? The HealthcareSource® ER can help with this infographic about recruitment marketing.

Published in: Recruiting & HR
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Recruitment Marketing Edition: Are You Having a Healthcare Talent Emergency (Infographic)

  1. 1. Be sure your recruitment marketing efforts are focused on attracting, sourcing, and engaging talent. And then optimize your efforts based on data and analytics. employees would leave their jobs to work at a company with a great reputation11 candidates use social media sites, like LinkedIn, in their job search10 smartphone owners use their devices to look up information about jobs9 Recruitment marketing is usually focused on proactively going where the active and passive candidates are to attract, source, and engage talent. 43% 79% 84% TRIAGE EVALUATION DIAGNOSIS TREATMENT OF OPEN POSITIONS (typically critical to clinical & non-clinical operations) GO UNFILLED FOR 4 MONTHS ON AVERAGE 1 30% 1/3 25% 10,000 19.2% Unable to fill the pipeline with qualified candidates while your total number of open requisitions increases? Hospitals have an RN vacancy rate of more than 10%2 Employee turnover rate for healthcare employers3 Americans turn 65 every day, resulting in fewer workers due to retirement (and more elderly patients) Of all U.S. jobs created by 2024 will be healthcare occupations4 You have too many open positions and not enough qualified candidates. Hospitals and other healthcare organizations are seeing fewer applicants suitable to meet the growing need. 94,700 SHORTAGE FOR PHYSICIANS BY 2025 6 MILLION1.2 SHORTAGE FOR NURSES BY 2022 5 The world of recruitment has changed. With healthcare’s competitive landscape, you need to go where the talent is. You need to add recruitment marketing to your talent acquisition strategy. Recruitment marketing is when a recruiting team leverages marketing activities to optimize their talent acquisition practices. Recruiting and marketing have similar needs: > New Customers > Corporate Brand > Marketers build lead databases, target and re-engage customers and work to make the sale > New Candidates > Employer Brand > Recruiters build talent pipelines, seek to continually engage talent and encourage them to apply 46% 59% OF RECRUITERS SEE RECRUITING as something that is becoming MORE LIKE MARKETING7 OF TALENT LEADERS are investing more on EMPLOYEE BRAND YOY8 HealthcareSource® offers the only comprehensive talent management suite designed specifically to help healthcare systems grow and thrive in an ever-changing industry. HealthcareSource Recruitment MarketingSM powered by Talemetry® enables recruiters to work within a single solution to implement modern recruitment marketing strategies to source candidates, build talent pools, and optimize recruitment efforts through real-time analytics. Be sure your recruitment marketing efforts are focused on ATTRACTING, SOURCING, AND ENGAGING TALENT. And then optimize your efforts based on data and analytics. Find your remedy with HealthcareSource Recruitment Marketing at WWW.HEALTHCARESOURCE.COM/RECRUITMENTMARKETING 1 Lean Human Capital by HealthcareSource’s 2016 Annual Healthcare Recruitment Metrics Benchmark Study 2 http://www.nsinursingsolutions.com/Files/assets/library/retention-institute/NationalHealthcareRNRetentionReport2016.pdf 3 http://www.compdatasurveys.com/2015/09/17/rising-turnover-rates-in-healthcare-and-how-employers-are-recruiting-to-fill-openings-2/ 4 http://www.beckershospitalreview.com/human-capital-and-risk/healthcare-sector-to-be-biggest-source-of-jobs-in-next-decade-4-statistics.html 5 Bureau of Labor Statistics data 6 Association of American Medical Colleges 7 http://www.hr.com/en/topleaders/all_articles/recruiting-statistics-12-stats-that-will-change-th_ikqeiakg.html 8 LinkedIn’s Global Recruiting Trends 2016 https://business.linkedin.com/content/dam/business/tal- ent-solutions/global/en_us/c/pdfs/GRT16_GlobalRecruiting_100815.pdf 9 Pew Research Center http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ 10 Glassdoor https://www.glassdoor.com/employers/popular-topics/hr-stats.htm 11 Glassdoor https://b2b-assets.glassdoor.com/50-hr-and-recruiting-stats.pdf Career Site Social SEO Auto-Broadcast Jobs Talent Funds Candidate Relationship Management Auto-Search Target Email Campaigns Talent Networks Custom Learning Pages Employer Brand Management Welcome to the HealthcareSource® ER. We can help you diagnose your recruitment challenge and find the solution that will help move your organization forward. Are You Having a Healthcare Talent Emergency? RECRUITMENT MARKETING EDITION Are You Having a Healthcare Talent Emergency? RECRUITMENT MARKETING EDITION

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