Kaya Skin Clinic - Let your skin talk

835 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
835
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kaya Skin Clinic - Let your skin talk

  1. 1. Viral were planted on various sites to create an intrigue value about skinexpertise•Facts about skin care which are bizarre and whacky.•Made a flash video about the crazy and funny beauty treatments to people.E.g. Using leeches to keep your skin young. Establish the bizarreness ofill-informed advice versus Kayas expertise in skin care.Communications touch pointsTV - Spots & Branded Content; Interactive - Online Ads, Web site, viral video,social networkingsites, Print (Magazines), New media - Mobile Phones, Retail - Sampling/Trial,OOH - Billboards,Direct Marketing - EmailerOther marketing components used in this effort: Free Skin Analysis
  2. 2. Click to Play TV Commercials Experiment:http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=7043&media=TV Skin Experts:http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=16075&media=TV
  3. 3. The Case Studies section on afaqs! provides an insight of abrand, its making, evolution or promotion.To check out some interesting Case Studies, click on:http://www.afaqs.com/perl/news/case_studies/index.htmlTo forward this Case Study, click on:http://www.afaqs.com/perl/news/case_studies/index.html?mid=73Do you have a case study to share? Get in touchwith us at +91-120-4077813 or drop your query on:http://www.afaqs.com/service/content.html CASE STUDIES Disclaimer: This case study is for informational purpose only and for any details contact Anish.Daryani@rediffusionyr.com

×