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Neema Moraveji at Consumer Centric Health, Models for Change '11


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Ph.D. candidate at Stanford University studying Calming Technology (

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Neema Moraveji at Consumer Centric Health, Models for Change '11

  1. 1. Consumer-Centric HealthModels for Change ‘11
  2. 2. HealthMonth
  3. 3. Outside-in Nike+ Persuasive tech Clinic Lark Build my app Self-tracking Text4BabyIndividual Heartrate monitor Society Calming tech Coaching OhLife Meditation Inside-out
  4. 4. A Model of Calming Technology Remove stressful components of existing environment Therapeutic methods: music, progressive relaxation, etc. Reduce the sympathetic response Strengthen the parasympathetic response Removing stressors Calmers Calming mechanisms User- Nature of centered stress design The body’s Stressors Interaction design User research response Acute vs. Chronic Distress vs. eustress7, Inverted u-shape curve Modeling stressful or calming behavior Age-appropriate design: pre-natal, infancy,Absolute (objective) vs. Implied (subjective)2 Physiological and neurological effects Persuasive design1: trigger, ability, motivation adolescence, adulthood, and old age Self-shaping5 to mitigate subjective stress Understanding the user’s task environment Determinants3: Causes of allostatic load4: Biofeedback and training Existing stressful or desired calming habits (1) interpreted as novel, (1) frequent activation of stress response, Physiological and behavioral sensors Appropriate modality: auditory, visual, tactile, (2) unpredictable, (2) failure to shut off response appropriately, Calm-augmented or Purpose-built social, etc. (3) does not have control, (3) Inadequate reaction of the response. (4) social evaluative threat Phases7: alarm, resistance, exhaustion. 1- (Fogg, 2002) 2- (Lazarus, 1966)) 3- (Mason, 1968), (Dickerson & Kemeny, 2002) 4- (McEwen, 1998) 5- (Moraveji, et al, 2011) 6- (Moraveji, et al, 2011) 7- (Selye, 1975)
  5. 5. Fill in the mad-lib: “Today I look forward to (fooddish) at (place) with (person).” LookFwd
  6. 6. Breakfast Buddies
  7. 7. Study 3: Breathaware
  8. 8. Build Self- Sustain Create New Tame Anger, Shift Awareness Attention Meaning Name Fears Perspective Reducing distractions Associate or invent Self-awareness Articulating Building the muscle of or revealing facets of a desired meaning for disrupts streams of boundaries around cognitive flexibility stimuli facilitates focus neutral or stressful thought and brings emotions uncovers enables one to and calm. events, objects, orone into the present. their ephemerality, reframe stressful actions. E.g. Fullscreenify, reducing attachment. experiences. E.g. Mirror tactics, Take inventory. Tough love. E.g. Secret beauty, Remap the mundane. E.g. Beyond thoughts, E.g. Multiple Name that feeling. inroads, Snapshots. Calming Technology Design Cards Reinforce Simplify Support Humanize Create Mind-Body Success Socially Interactions Commitments Connection Small achievements Interaction with Reveal the real- Uncover and offer Creative commitments can be used to technology itselftime, bi-directional social ties, making reduce mental noise increase awareness of triggers an affectivebond, exemplified in affective exchanges surrounding an one’s strengths, response; let users intention to make it the state of the salient and visceral. intention, and feel the designer. breath. concrete. contribution. E.g. Public displays of affection, Critical mass. E.g. Enjoyable E.g. Peripheral paced E.g. Fresh start, Homebase. E.g. Baby domino, errors, Easter eggs.respiration, Relaxation. Tiny party. Rough draft of “Design Strategies and Patterns for Calming Technology” by the Calming Technology Lab at Stanford University, August 2011.
  9. 9. Thank you for your time.Calming Technology Design SymposiumFriday, Dec. 9Stanford University Moraveji - www.moraveji.orgTwitter: @moravejiCalming Technology Lab - calmingtech.stanford.eduTwitter: @calmingtech, #calmingtech
  10. 10. Calming User Delivery ModalitySTRESSOR Mechanism Experience Method CALM Introduce Passive Push Cognitive Calmers Reduce Physio/Se Active Pull Stressors nsory Affective
  11. 11. From maximizing ‘productivity’ and ‘learning opportunities’ to …