Brokers Web Health Insurance Affiliate Program by HealthCare.com

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HealthCare.com

Overview presentation of HealthCare.com\'s Brokers Web health insurance affiliate program.

Health & Medicine Economy & Finance Business

Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Advertising through HealthCare.com November 2008

Brokers Web PPC Advertising Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of BW Affiliate Implementation ,[object Object],[object Object],Health Insurance Search Landing Page Health Insurance Search Results Page

Why Does It Work? ,[object Object],[object Object],[object Object],[object Object],Brokers Web Affiliate Health Insurance Advertisers Quality Clicks Sales Conversions Premium CPCs Revenue Share on Click Revenue PPC Marketplace

Brokers Web CPC Bid Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Category CPC Individual and Family $4.63 Short-Term $3.37 Group $3.18 Student $3.83 Medicare Supplemental $1.91 Dental $0.52

Affiliate Implementation Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Implementation Options (cont’d)

Fully-Transparent Online Reporting ,[object Object],[object Object],[object Object],[object Object]

BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market-Based Value for Your Health Insurance Queries

BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],Per-Click versus Per-Lead & Per-Application, “It’s all about the math” Expected Revenue = Queries * Rate of Monetization * Payout

Affiliate Revenue Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Appendix: Affiliate Examples ,[object Object],[object Object],Wellness.com

Appendix: Affiliate Examples ,[object Object],[object Object],Online-Health-Insurance.com

Appendix: Affiliate Examples ,[object Object],[object Object],GetEasyInsurance.com (parked domain)

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