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Digital Pharma - Health 2.0 Hungary Chapter Meeting - János Pénzes Dr.

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The first Health 2.0 Hungary Chapter meeting was held on the 11th of Jun, 2014 in Budapest, at the Gedeon Richter Headquarters. Dr. János Pénzes international e-marketing manager of Gedeon Richter Plc spoke about the role of the pharmaceutical industry within the the Health 2.0 movement.

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Digital Pharma - Health 2.0 Hungary Chapter Meeting - János Pénzes Dr.

  1. 1. health2.0 és gyógyszeripar Dr. Pénzes János
 nemzetközi e-marketing manager
 2014. június 11.
  2. 2. változó érték-definíció
  3. 3. ‘Beyond The Pill’
  4. 4. technológiai fejlődés
  5. 5. digitális = újdonság digitális = norma Ön itt áll. Peter Hinnsen: The New Normal
  6. 6. emberi tényező
  7. 7. Patients want care, not just a pill.
  8. 8. big data
  9. 9. volume   velocity   variety   veracity
  10. 10. REMOTE vizsgálat
 (Research on Electronic Monitoring of OAB Treatment Experience)
 2011. 2013. Healogica 2007-2010
  11. 11. Didget (2010) iBGStar (2011)
  12. 12. Alzheimer screening game Project EVO
  13. 13. Raisin (& Helius)
  14. 14. Köszönöm a figyelmet.

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