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Understanding Online Communities: De-Centralised


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Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient.

In this presentation we will outline de-centralised communities.

Published in: Business, Technology
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Understanding Online Communities: De-Centralised

  1. 1. Understanding Online Communities 1. De-Centralised
  2. 2. IntroductionThis is the first of three presentations thatwill outline our thinking around onlinecommunities.We see online communities in three ways:de-centralised, centralised and transient.This presentation will focus onde-centralised communities.
  3. 3. In this presentation• What is a de-centralised community?• What value do they add?• How can you work alongside them?
  4. 4. What is a de-centralised community? TOPIC
  5. 5. What is a de-centralised community?• The overall online community that exists around a specific topic.• This can include any number of outposts and activity e.g. Twitter posts, fan sites/blogs, forums, Facebook updates & pages etc.• This community is not connected to any official site or activity but may be sharing official content.
  6. 6. What value do they add?• With active listening you will be able to find key individuals with whom you could work.• Use community relations to gauge opinion, engage brand ambassadors and answer complaints.• Look for patterns in research data to inform future campaigns and strategies.• These individuals and separate communities can be unified to form centralised or transient communities.
  7. 7. How can you work alongside them?• These individuals and online communities provide the foundations for active listening and outreach campaigns.• With active listening you can get an idea of what people are thinking around your brand and your competitors.• You can then begin to reach out to individuals to involve them in campaigns and ongoing relationships.
  8. 8. How can you work alongside them?• It is impossible to think that you will be able to engage with every single individual around a topic.• The de-centralised communities are continuously evolving with new ones popping up and others dying away.• Because of this movement it is important to do regular listening updates to gauge new opinions and insights.
  9. 9. Want to find out more?If you are interested in finding out morearound our thinking, ideas and work, or justwant a chat please feel free to tweet:@headstream@samhilary
  10. 10. Next weekCentralised Communities