Social Media Success

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Presentation from Audra Eng, Vice President of Product Management at Atlassian for the Headshift Australasia Social Business Summit.

25th March, 2010

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Social Media Success

  1. 1. Social Media Success Building a Campaign that works Audra Eng 25 March 2010
  2. 2. The Challenge • How do we grow in a recession? • What do we invest in to win?
  3. 3. The Plan • Scale marketing to grow our megaphone • Invest in development for 2010 takeoff • Monitor progress & results
  4. 4. Atlassian Stimulus Package 5 user $5 5 days Spread by word-of-mouth Goal: $25k All $$ to charity
  5. 5. 613,399 95,971 9,859 2,329,183
  6. 6. 1M+ reached through Twitter 260k pageviews Top referrers: Google, Reddit, Twitter, Facebook
  7. 7. Results o $100,395 raised ($12M value) o 13,130 licenses o 6,762 customers o 180 transactions/hr o Day per hour, month per day
  8. 8. Message Hook
  9. 9. Online news blogs
  10. 10. Written Media
  11. 11. Social Media
  12. 12. HR/Recruitment Blogs
  13. 13. Recruiting Results • 350% increase in applications • 55+ countries, 40% hired from abroad • Hired 32 people in 6 months
  14. 14. How to win with Social Media • Set your BHAG • Spread your simple message virally • Have a hook, provide value • Get your whole company involved • Monitor results

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