1. Atlassian User Group
Business Uses of Social Tools
Headshift is Europe's leading
social business consultancy.
We help organisations use smarter, simpler,
social technologies to improve business
performance, communication and employee
engagement.
London | Sydney | Austin
2. Some of our clients
http://www.headshift.com/projects
Regardless of the platform, many business requirements we see are still rooted in ‘traditional’ intranet thinking...
Are you still framing requirements in a basic way?
Largely this will depend on the stage of development of your internal processes and culture
It’s amazing that even this first step is often not in place
This is the main building block for any social networking initiative...
Do you mean top-down corporate messaging?
Or do you mean value exchange through ongoing dialogue with staff and teams?
Collaboration is a vague aim - doomed to fail as an explicit goal
Actually, it’s a second-order effect arising from doing work in a situated, contextual setting
Things have moved on and to take full advantage of the social affordances of the new generation of tools you need to take a much wider view of business requirements, and user needs
the social web show us how tobuild new structures that have
both intimacy & scale,
using trust networks to reduce friction& co-ordination costs
This is leading to a level of exposure, visibility and potentially risk, which you need to be ready to embrace and leverage
Are you ready for this level of transparency?
IBM BlogCentral: 67k users, 16K blogs
IBM Beehive: 53K members, 63K photos
WikiCentral: 150k users, 1m views per day
Media Library: 8m downloads
(source: Adam Christensen, IBM January 22, 2009)
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More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields
and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
More in-depth case studies coming up from Steve Perry on how Confluence was deployed at Freshfields
and from Hemma Kocher on how the South Central PCT Network has been using it to collaborate across many health organisations in that region
Technology, society, and work are all changing at breakneck speeds, but businesses are not keeping pace.
When these emerging trends work together, they call for a new kind of business – one that is distributed, collaborative, agile and better positioned to succeed.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
The goal: improving value exchange among constituents.
YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT
CONNECTIONS:
> Internal networks
> Connectedness
> Partner ecosystem
> Client relationships
> Market presence
CULTURE:
> Sharing behaviours
> Social learning / training
> Socialising product info
> Collective intelligence
> Employee engagement
COLLABORATION:
> Sense making
> Group forming
> Client data flows
> Market data flows
> Community engagement
CONTENT & FILTERS
> Flow, feeds, ambient awareness
> Clients get a ‘window’ on the firm
> Social CRM intention mining
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
The goal: improving value exchange among constituents.
YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT
CONNECTIONS:
> Internal networks
> Connectedness
> Partner ecosystem
> Client relationships
> Market presence
CULTURE:
> Sharing behaviours
> Social learning / training
> Socialising product info
> Collective intelligence
> Employee engagement
COLLABORATION:
> Sense making
> Group forming
> Client data flows
> Market data flows
> Community engagement
CONTENT & FILTERS
> Flow, feeds, ambient awareness
> Clients get a ‘window’ on the firm
> Social CRM intention mining
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
The goal: improving value exchange among constituents.
YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT
CONNECTIONS:
> Internal networks
> Connectedness
> Partner ecosystem
> Client relationships
> Market presence
CULTURE:
> Sharing behaviours
> Social learning / training
> Socialising product info
> Collective intelligence
> Employee engagement
COLLABORATION:
> Sense making
> Group forming
> Client data flows
> Market data flows
> Community engagement
CONTENT & FILTERS
> Flow, feeds, ambient awareness
> Clients get a ‘window’ on the firm
> Social CRM intention mining
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
The goal: improving value exchange among constituents.
YOU MAY FIND IT USEFUL AS AN APPROACH TO HELP PLAN THE CHANGES YOU NEED TO ADDRESS IF YOU WANT TO DO THIS RIGHT
CONNECTIONS:
> Internal networks
> Connectedness
> Partner ecosystem
> Client relationships
> Market presence
CULTURE:
> Sharing behaviours
> Social learning / training
> Socialising product info
> Collective intelligence
> Employee engagement
COLLABORATION:
> Sense making
> Group forming
> Client data flows
> Market data flows
> Community engagement
CONTENT & FILTERS
> Flow, feeds, ambient awareness
> Clients get a ‘window’ on the firm
> Social CRM intention mining