Satish Vijaykumar at Startup Saturday


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Satish presented his ideas on using mobile to market a startup. This was at Startup saturday Mumbai - December 2009.

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Satish Vijaykumar at Startup Saturday

  1. 1. Mobile Campaign Ideas<br />Sharing some insights. <br />
  2. 2. Indian Telecom Scenario<br />Around 500 Million Mobile users in India today with a tele-density of around 40% - TRAI.<br />Over 70% of the Mobile Base in India have handsets capable of supporting GPRS<br />Although the total number of GPRS users in India is in upwards of 70 Million , the active users are estimated to be between 30-35 Million users<br />
  3. 3. SMS Keyword & Short codes<br />Short Code e.g.. (53636)<br />Medium Code e.g..(5676767)<br />Long Code e.g.. (9924699246)<br />Lead Generation + Interactivity for Startup&apos;s <br />Pan India Connectivity<br />Real Time Live interface to monitor leads.<br />Costs between 2k -5k per month<br />Short code makes more sense than Long code.<br />Reach 500 Million people<br />ALead could change a Startup’s fortune<br />
  4. 4. SMS Interactivity<br />Pull<br />Startup Info<br />Download Link<br />Contests<br />Voting Polls<br />Push<br /><ul><li>Alerts
  5. 5. Updates
  6. 6. Targeted Push</li></ul>Costs between 8 paisa to 20 paisa per SMS.<br />Can use you own database or acquire database<br />Data Available A/S/L <br />Over 10 Crore numbers<br />Costs between 5k to 15k per month <br />Mobile Integrations : You can Forwards & integrate the Keyword requests with your Applications<br />
  7. 7. Benefits<br /> Awareness<br />Direct Targeting<br /> Increase in Site Visits<br /> Increase in Leads<br /> Word of mouth publicity<br /> Free Viral Marketing<br />
  8. 8. Mobile Web Wap/Apps<br />Mobilize and built a Mobile version of your Website<br />Users & prospects can check features of the products & offers<br />Click2call & Click2 fwd features for immediate response<br />Develop Java, iPhone Apps for a richer user experience <br />
  9. 9. OBD – Voice Push <br />Promotional Campaign , Audio clip can be pushed to a Database of Mobile Numbers Database <br />30 Secs or 60 secs<br />Costs between 60 paisa – Rs 1.20<br />Result : Personal Touch, Reaching out to the audience, Creates a connection with Startup and Target Group.<br />
  10. 10. Blue Casting<br />Using Blue Tooth Nodes to do proximity marketing. <br />Kiosk can be rented to promote your Applications, Content or message. Eg. Using Bluetooth at NASSCOM to reach out & promote you cool new App. <br />Range : Around 500 meters<br />Approx rentals : Between 4k -10k Per month.<br />Cons: People are bit wary about receiving anything. <br />
  11. 11. Wireless Community<br />Startups can create a ever increasing database of users and engage them regularly with Product updates, news , contests etc. <br />Free options Google SMS, SMS Ghupshup.<br />SMS push with own branded Sender Id. <br />
  12. 12. Viral Marketing<br />Every SMS that is sent to Target Group has the potential to be forwarded further to his friends.<br />Viral marketing is free as the cost is borne by the user.<br />Viral marketing is more effective as the SMS is sent by a more trusted source i.e. Friend to Friends.<br />Viral marketing also leads to word of Mouth, SMS Forwarding etc<br />
  13. 13. Thanks<br />Do feel free to contact me <br /><br />+91 9833443545<br />@bombaylives<br />
  14. 14. The Sapling Project <br /> Date: 19/12/2009Time : 11 am Venue : Shivaji Park Dadar, Opp Barista, Mumbai.<br /><br />