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SMSTadka & MindsArray


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Anurag Jain,the CEO of SMSTadka & MindsArray was a Mente at Headstart Mumbai Mentoring Session

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SMSTadka & MindsArray

  1. 1. Overview<br />Bring mobile closer to life<br />
  2. 2. is an Operator Independent VAS service for Indian Mobile Users via Online as well as Offline Retail channels.<br />Increasing Online Visitor base of 2,50,000<br />1200 Retailers in Mumbai at present selling services through Scratch Card based system<br />Reach to 35,000 outlets via Service Commerce Networks – {OneStopShop, Paypoint, Euronet}<br />Partner with a leading lottery service India for Distributions {Playwin}<br />What is<br />
  3. 3. The SMSTadka – Today & In Future<br />Mobile Wallet and Payments<br />Coming Soon<br />SMS Subscription<br />Alerts<br />Active<br />Third Party Services & Shopping<br />Personalized Value added<br />Services .<br />Prepaid Cash Balance<br />Coming Soon<br />Active<br />Multimedia Audio / Visual Mobile Content<br />Mobile Cash Games & Contests<br />Mobile Games & Apps<br />Active + More Content partners coming Onboard Soon<br />6 months: Under Dev<br />3 months: Under Dev<br />
  4. 4. Operator Independent VAS?<br />Third Party Content<br />Third Party Digital Services<br />All are invited – Mobile users from all networks can use our services.Mobile Users who are willing to use digital services beyond their operator offerings forms a huge market.<br />SMSTadka VAS Products<br />SMSTadka VAS Platform/Prepaid Payment System<br />Works on All Mobiles - All Networks<br />
  5. 5. This is something new SMSTadka has to offer to its users. These services deliver user-specific content based on the parameters collected from the user, like his location, DOB or any other relevant input given by the user.<br />Ex. <br />Stock Market News Specific to the Company user picks<br />Daily PNR Status alerts of his PNR Number<br />Kundli Alerts Specific to his DOB and Place of Birth<br />(These are some of the Examples, However SMSTadka is developing many such services which provide digital content based on the user inputs)<br />Personalized VAS?<br />My Wt and Health <br />My Preferred<br />Stocks <br />My Savings/ my future financial goals<br />My DOB /Place of Birth<br />My favourite Places/Food/<br />Fashion/Music/movies<br />My Railway PNR number<br />Subscribe through <br />SMSTadka channel<br />Your Kundli Alerts<br />Your Daily PNR Status <br />Stock Alerts News for you<br />Health & Beauty Tips for You<br />Deals & Offers that you are looking for<br />
  6. 6. A lot of Digital Content and Service Provider companies wish to open their gates to the world of mobile as Mobile revolution came in India before the internet revolution happen.<br />Some of the example Third Party services which are potential future partner for SMSTadka are<br />Local Deals and Discount sites<br />TV Guide – Best on TV today for you<br />Stock market related services<br />Auction and Reverse Auction<br />Health and Education Content and service providers<br />Any other service which can be delivered via Mobile and wish to collect payment.<br />Third Party Services?<br />
  7. 7. SMSTadka is presently offering its services via FMCG channel (Regular prepaid Outlet), Below are the few products in the form of scratch cards<br />SMSTadka Retail Products<br />
  8. 8. SMSTadka Retail Products contd…<br />
  9. 9. How it works?<br />Step 1: Scratch the area to get the 8 digit code<br />Step 2: SMS the 8 digit code Eg. ‘63386753’ to the number given: 07 666 888 676 <br />Step 3: Receive confirmation within seconds<br />
  10. 10. SMSTadka High Tech <br />Retailer Panel – Similar Interface for existing S-Commerce Networks<br />
  11. 11. SMSTadka Market Channels<br />Via :<br />Online<br />Payment method: Credit Card, Debit Card and net banking<br />Via: PC/Internet Enabled Retail Outlets<br />High Tech Retail<br />Outlet can activate the services directly on the customers mobile or sell him the SMSTadka balance<br />Via: Regular Retail outlet selling Scratch Cards<br />Traditional Retail<br />Scratch Cards are sold specific to a service and customer can activate it instantly<br />Via: SMSTadka VAS Platform <br />Third Party Websites<br />Digital content providers can use SMSTadka VAS platform to sell their services using their online channels<br />
  12. 12. 700 Million Mobile users in India<br />Launch of 3G and Lower cost of High end phones<br />Mobile has emerged as the biggest and most accessible medium for all classes of society<br />Demand for regional content and mobile digital services was never too high as now<br />Online Payment Services are still not so popular in India as compared to Mobiles phones usage<br />Why Now?<br />
  13. 13. Benefits to the Retailers<br />Exciting new product offering for almost every customer <br />More Revenue per customer<br />New and regular Footfall<br />Option to choose service beyond telecom Operator<br />
  14. 14. Anurag Jain<br /><br /><br />+91 900 438 7418<br />022 - 28881690<br />For More Details - Contact<br />