Business showcase jade magnet by manik kinra


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Business Showcase: Jade Magnet

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Business showcase jade magnet by manik kinra

  1. 1. Business Showcase Startup Saturday, Mumbai – 9 th Oct 2010 By: Manik Kinra Co-founder & CMO Jade Magnet India’s hottest startup 2010 EAP Venture
  2. 2. Creativity is at the very epicenter of the universe. Jade Magnet is all about tapping creative talent across the world using the crowdsourcing platform
  3. 3. <ul><li>Jade Magnet brings together over 2500 creative and marketing people and some of the finest technologists in the country using an online market place offering the following services: </li></ul><ul><ul><li>Collaborative design solutions </li></ul></ul><ul><ul><li>Online marketing and social media </li></ul></ul><ul><ul><li>Brand, Advertisement and communication strategies </li></ul></ul><ul><ul><li>Technology development and implementation </li></ul></ul><ul><ul><li>Fanatic support </li></ul></ul>Asia’s largest CREATIVE market place Most promising web startup in India Hottest startup in India 2010
  4. 4. It’s difficult to source creative skills The platform is the solution Access to unlimited creative talent Cost-quality tussle Quality available at multiple price points On-the-ground execution is disconnected from generation of creative solutions Ecosystem has end-to-end solution providers Takes years for business acceptability The platform makes creative providers business-ready from day 1
  5. 5. Restaurant needs launch advertising Start-up needs a new brochure Large FMCG needs fresh ideas Market Research firm Small agency. 2-3 people Media space owner results $ $ campaign ideas $ To the target audience Friend’s friend who designs Small agency Printer Ideas & designs ideas $ $ Final printed brochure In-house creative team Large agency Market Research firm Technology team(s) Printer / fabricator $ People’s inputs $ Same old ideas People’s inputs $ Internet campaign $ material ideas The creative market - today
  6. 6. “ Uncluttering” the creative market Post the brief on platform Independent Account Manager $ Marketing Enthusiasts Experienced Strategists Restaurant needs launch campaign Ideas and strategy for the advert Designers Design Media Space & Technology Partners
  7. 7. Average number of logo design options Advantage of disruption Average number of iterations in websites Budget($) for Search Engine Optimization 300% 30% 50% 40% Number of designs for Print/OOH Advert 500% 5 15 10 5 300 180 3 15 Traditional Methods Jade Magnet Average days taken to create a brochure 20 15
  8. 8. Service Offerings Creative services <ul><li>Communication Campaign </li></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><li>Logos & Brand identity material </li></ul><ul><ul><li>Letter heads </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Folders etc. </li></ul></ul><ul><li>Websites and Promotional Pages </li></ul><ul><li>Advertising Designs </li></ul><ul><ul><li>OOH, Print and Digital formats </li></ul></ul><ul><li>Loyalty Campaigns </li></ul>Web development <ul><li>Web 2.0 </li></ul><ul><li>Product development </li></ul><ul><li>Portals </li></ul><ul><li>Content management </li></ul><ul><li>e-commerce </li></ul>Consultative marketing <ul><li>Search engine marketing </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Viral campaigns </li></ul><ul><li>Web analytics </li></ul>
  9. 9. Logo Design for “Sure Fertility” Sure Fertility is an upcoming infertility clinic in Bangalore, India looking to expand across the country over a period of time. Number of entries Budget $200 37 Number of days 11 Some entries Shortlist Final Design Number of Iterations 4
  10. 10. Brochure for “Asclepius Consulting” Asclepius Consulting is an ERP product manufacturer specifically focused on the healthcare space targeting clinics and hospitals. Prototypes Time spent of Content 6 hours Number of prototypes Budget $250 16 Number of days 14 Final Output of designs Number of Iterations 6
  11. 11. Web UI for “Medsphere Technologies” Medsphere is a technology products company catering to small and medium sized hospitals and clinics. Needed designs for 5 screens. Prototypes No. of signage types 30 Final Output of designs Number of prototypes Budget $550 11 Number of days 24 Number of Iterations 4
  12. 12. Brochure for Save the Children Save the Children is an NGO focused on Children Enablement and is one of the biggest NGOs in the world Prototypes Number of prototypes Budget $400 5 Number of days 14 Selected Design
  13. 13. 159 Brands have used Jade Magnet!
  14. 14. What’s Media saying…. Most promising web startup in India Hottest startup in India 2010 One of the innovative startups 2010 Need Graphic Design, Check Jade Magnet Click here to go to Media Page Watch it Read this Watch it Read this
  15. 15. Thank you for your time! Sitashwa Srivastava Co-Founder & CEO [email_address] +91-9902433688 Manik Kinra Co-Founder & CMO [email_address] +91–9986049185 Connect with us