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Healthcare reform has spurred many changes in the U.S. healthcare system and more are on the way. Many U.S. companies are seeking to make significant changes in how they finance and manage their employee benefit programs. They are seeking to minimize the effects of rising healthcare costs and decrease their level of involvement with managing employee healthcare benefits. Healthcare insurance companies and managed care organizations are seeking more effective ways to market themselves to consumers and employers. In response to client needs and other marketplace changes, employee benefit consulting firms (EBCs) are seeking ways to embrace the changes healthcare reform brings and develop long term business opportunities from it. The opening of web-based health insurance exchanges by leading EBC firms has far reaching impact in the marketplace. They represent a pivotal change in healthcare marketing!
John G. Baresky