Since I am using Kerrang! As my example magazine, I will be
looking into it for my magazine research. This magazine has
quite a unique style to it, focusing more on Rock music bands.
This is quite noticeable by the style it uses. It’s more
distinctive when on the shelf as being from the rock genre due
to the type of photography used, and typefaces.
• First published on June 6th, 1981.
• The publisher is Bauer Media Group, they also publish Q Magazine,
and Take a Break.
• There is a Kerrang! Radio, Kerrang! TV, they also utilise podcasts and
• It was originally a “One-time supplement” in the Sounds newspaper.
During the 1980s and 1990s the magazine played many thrash and
glam metal acts on the cover, but later discarded them when grundge
acts such as Nirvana rose to fame. Sales went into decline in 2003. In
2008, EMAP sold the magazine to Bauer media group.
• Current readership figures for Kerrang! Are: 294,000 adults.
The front page of Kerrang! Immediately looks like a magazine
for darker types of music. The main image of the page is a man
wielding an axe, which although would scare some must
appeal to the readers. There are quite a few different sell lines
on the magazine page dotted about. There’s one advertising 10
posters being inside, as well as one to Win a signed pumpkin
and a few others. These sell-lines are all connected to images
next to them, or are separated from the rest of the page by
being placed inside a shape. The cover line connected to the
main image is “Fear-turing!” which is a play on of “Featuring”.
There’s also a cover line connected to the main image saying
“Matt Tuck presents The Halloween Issue”. There’s a Puff or
“pug” at the top of the page saying “Inside Metallica’s
Halloween!” as well as a few advertising freebies and
competitions. The mode of address is quite a scary one. A
disturbing image is designed to be put across to the reader that
the magazine contains something spooky.
The contents page has followed the house style of the
magazine by first keeping the red goo at the top of the page
and by keeping the same typefaces and colours. The contents
page also follows a Grid system of two columns. There is a
large column on the left hand side of the page whilst there’s a
thinner one to the right hand side of the page. Although the
layout of the contents page is simple, there’s not that much
white space and it works well with the black and orange text.
There’s also a rather large image on the page advertising the
chance to win a signed pumpkin. On the right hand side, the
different sections of the magazine are also labeled clearly into
sections such as news, live reviews, poster special, features,
albums and a few others. This lets the reader know exactly
what’s in the magazine without having to read everything on
the contents page. There’s also an editorial on the page and a
bit of information about subscribing as well as an issue number
and a cover date.
Double page spread
The headline on this double page spread is “Prepare to enter the
gates of HALE!” The main text of it is in a white font, similar to the
Kerrang! Title, although the “HALE” part is wrote in red and
designed to look like blood has been streaked across the page.
The subheading is actually just above the headline and gives a
brief introduction saying that the band Halestorm is entering one of
Britain's most haunted houses. The article is put into the columns
although the pictures don’t seem to be part of the grid and clump
together into little groups. There’s only one pull-quote on the page
and it’s a quote from Lzzy Hale saying that they love exploitation
movies with lots of gore. It’s put in a basic white font which helps it
stand out against the dark background. The main image is of the
band Halestorm looking rather afraid. The structure of the article is
done like a diary of events, however in the first section of the
article is immediately mentions the most haunted house. Hooking
the reader in and making them want to know what will happen. The
style of writing is rather simple and doesn’t seem to overuse any
complicated vocabulary. This allows it to appeal to the target
audience. This one article seems to stray from the house style,
losing the white background and black text. Although the headline
is still similar to the Kerrang! Title. This magazine seems to be
creating a rather spooky ideology.
This is a study
performed by someone
else looking into
Kerrang! Magazine. I
can see that they have
looked into the
publisher, as well as
the magazine. They
have also looked at
Kerrang! TV which is a
feature not many music
magazines still have.
Blog post by William Hicks
Rivalries and Media Spotlight
Kerrang! 2013 Awards article
Kerrang Blog News
Recently in the media spotlight, there
has been a lot of talk about the
Kerrang! 2013 Awards.
On it’s own webpage, Kerrang! Has
covered a lot of articles on new band
NME is also Kerrang!’s biggest rival,
as although it is in a slightly different
style, both magazines cover very
similar Music Artists and bands. NME
has also been around for a lot longer,
and has deeper roots than what
The Guardian - My Chemical Romance fans protest against Daily Mail
Kerrang! - The Emo Debate Rages On
BBC - Article on Emos and the Protest
In 2008 there was a protest by “My Chemical Romance” fans
against the Daily Mail who labelled the band as being a
“Suicide Cult Band”. They were also linked to the death of
Hannah Bond, a 13 year old girl who 2 weeks prior to her
death, she had started following the band.
During this event, Kerrang! Reported it and supported the
protest. There are also articles covering this event on The
Guardian and the BBC.