Advertising Campaign: Group 3
 
 
 
 
Did They Dare? As of Sunday, April 4 th , 2010: 547 unique visits, average time on site 00:05:34.
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Viral Marketing Experiment

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A group presentation in which we had to design some sort of advertising campaign for a fictional product. We chose to design a "viral" campaign around the Queen's University campus, directing students to a dummy website filled with dares. We wanted to examine the results of traditional vs web advertising.

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Viral Marketing Experiment

  1. 1. Advertising Campaign: Group 3
  2. 6. Did They Dare? As of Sunday, April 4 th , 2010: 547 unique visits, average time on site 00:05:34.

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