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[Sydney Designers] Carrie Peters on "Parallel Worlds for UX Design"


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Carrie Peters (Senior Product Designer at ustwo) shares how she uses Parallel Worlds for UX Design at a Sydney Designers event, hosted at Campaign Monitor.

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[Sydney Designers] Carrie Peters on "Parallel Worlds for UX Design"

  1. 1. Hello! My name is Carrie
  2. 2. 4 STUDIOS 25+ NATIONALITIES350 PEOPLE Sydney London New York Malmö
  3. 3. ParallelWorlds 🌎🌎
  4. 4. ParallelWorlds 🌎🌎
  5. 5. ParallelWorlds 🌎🌎 Life on other planetsA design thinking tool
  6. 6. Biomimetics/ Biomimicry
  7. 7. 🐚🦎🌊🐝🍃
  8. 8. Biomimetics uses the natural world not as a resource but as a creative director; showing us how to design a smarter, more sustainable world.
  9. 9. Example 3 Kangaroo / Bionic feet
  10. 10. Example 4
  11. 11. So what does that have to do with us?
  12. 12. Solutions are everywhere
  13. 13. “Good artists copy, Great artists steal.”
  14. 14. For example
  15. 15. Example: Countertop Recipe app Countertop
  16. 16. Lots of distractionsDangerous Intimidating if I’ve never done it before One mistake could mess it all up Multitasking
  17. 17. Cooking
  18. 18. Driving
  19. 19. Directions Rush hour Recipe Meal time New city New dish Trying not to crash Trying not to start a fire Multitasking Multitasking Driving Cooking 🌎🌎 Other people Other people Can’t look at the phone Can’t look at the phone Need to get there on time Need to get dinner on the table Running out of petrol Running out of ingredients
  20. 20. • Planning ahead • Choose what works best for you Plan
  21. 21. • Directions overview • Look ahead • Pull out to see what’s next Overview
  22. 22. • One step at a time • Visual cues, not words • Sense of place/progress • Audio mode • Contextual triggers to know when user had finished with a step to tell them the next (time, appliance, etc.) Go-time
  23. 23. Lets turn it into a tool!
  24. 24. DIVERGE CONVERGE DIVERGE CONVERGE Inspiration Ideation Implementation
  25. 25. Identify your user problem 1
  26. 26. Research
  27. 27. Synthesise
  28. 28. Feel the feelings. 🙇
  29. 29. How might we bring people’s magic moments from the Display Villages into reality when they build their new home?
  30. 30. Ideate on parallel worlds 2
  31. 31. "Take 5 min to reflect on parallel worlds. Write notes and let your mind explore similarities. Share.” 🌎🌎
  32. 32. A lot of times sketching can be intimidating - Having a list of parallel worlds to draw directly from jumpstarts the juices and helps people tap into their creativity quicker. A list to sketch from
  33. 33. Sketch it out. 3
  34. 34. Sketch
  35. 35. Vote.Vote
  36. 36. A bunch of ideas to start testing with customers Results
  37. 37. Final Note 🎵
  38. 38. Questions? or @carriejopeters
  39. 39. Product Designer (visual) Sr Product Designer (visual) Agile Coach UX freelancer or @carriejopeters
  40. 40. APPENDIXGeneral Biomimetics technology.html Cathal O’Connor (science writer in Melbourne): Janine Benyus (Biomi Neri Oxman Harvard urban development program Prosthetics