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When I first started delivering patent landscapes, I was taught that there are three steps to a patent landscape analysis; create the data set; clean the data set; analyse the data set.
In an R&D environment, this met the expectations of project scientists. Despite this, Patent Landscaping never became the strategic tool I knew it should be. Is that because the process lacked the key step: reporting and communicating to senior stakeholders? Short of time and attention, they want to know what a landscape means; preferably in one PowerPoint slide.
How do we communicate with senior stakeholders effectively and ensure that Patent Landscapes play an effective part in strategic decision making?