Be the first to like this
Human beings have too much information to process and we use heuristics to filter information and make decisions quickly; policymakers process evidence and the environment in which they operate in exactly the same way. The world of intellectual property is complex; analysis of IP databases is inherently full of caveats, assumptions and ambiguities. There is a natural disconnect between the two meaning effective communication to support evidence-based decision making is key. In recent years the digital age has given us increasingly beautiful and dynamic visualisations; when these are thrown in to the mix, do these help or hinder the art of effective communication?