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IC-SDV 2018: Klaus Kater (Deep SEARCH 9) A Manager’s Dream: End User Search in the Frontend but Expert Search in the Backend

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One of the more recent management bandwagons is that because there is Google, decision makers don’t need expert searchers anymore.

But we can indeed provide decision makers with Google-like search engines, as long as we prequalify search results using the knowledge of expert searchers.

The ingredients? A platform to operate custom web search engines, some semantic technology and a business process.

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IC-SDV 2018: Klaus Kater (Deep SEARCH 9) A Manager’s Dream: End User Search in the Frontend but Expert Search in the Backend

  1. 1. 1 © 2018 Deep SEARCH 9 GmbH1http://deepsearchnine.com Deep SEARCH 9 A Manager’s Dream: End User Search in the Frontend but Expert Search in the Backend IC-SDV 2018 23 - 24 April Nice, France Klaus Kater Deep SEARCH 9 GmbH Managing Partner http://deepsearchnine.com
  2. 2. 2 © 2018 Deep SEARCH 9 GmbH2http://deepsearchnine.com • Find articles and references • Copy relevant information • Process could take weeks Scientific Libraries are History Libraries required physical presence: Collected Corporate Knowledge Scientific Librarian The Scientific Librarian knew what quality resources were available and how to find the most relevant information. He also prepared and summarized search results and wrote reports.
  3. 3. 3 © 2018 Deep SEARCH 9 GmbH3http://deepsearchnine.com • Search strategies • Search languages and skills • Inhouse IT skills Scientific Libraries are History Virtual libraries require special skills: Collected Corporate Knowledge Information Professional The Information Professional plays the corporate knowledge instrument well. He can navigate and search across a multitude of databases and repositories. Internal, proprietary as well as commercial systems. He has domain as well as technical knowlegde. Proprietary Databases Commercial Databases Internal Documentation
  4. 4. 4 © 2018 Deep SEARCH 9 GmbH4http://deepsearchnine.com • Finally: all the information at our fingertips • Search is getting easier • No special skills required! The Enduser is Searching! Cloud Based Services and the Web: Information Consumer Surface Web Gurdeep Singh Pall Corporate Vice President, Business AI, Microsoft Corp., said: “The future of Bing is going beyond the search box to a personal, pervasive and predictive experience in which it might not be obvious users are even interacting with the search engine. Consider product search on the Hololens in which users test couches from a product catalog looks in their living rooms, for example.”
  5. 5. 5 © 2018 Deep SEARCH 9 GmbH5http://deepsearchnine.com • Finally: all the information at our fingertips • Search is getting easier • No special skills required! The Enduser is Searching! Cloud Based Services and the Web: Information Consumer Surface Web Gurdeep Singh Pall Corporate Vice President, Business AI, Microsoft Corp., said: “The future of Bing is going beyond the search box to a personal, pervasive and predictive experience in which it might not be obvious users are even interacting with the search engine. Consider product search on the Hololens in which users test couches from a product catalog looks in their living rooms, for example.”
  6. 6. 6 © 2018 Deep SEARCH 9 GmbH6http://deepsearchnine.com • Finally: all the information at our fingertips • Search is getting easier • No special skills required! The Enduser is Searching! Cloud Based Services and the Web: Search is getting intelligent! Information Consumer Really? What am I searching for? Surface Web The Info Pro seems to be following the dinosaur as search is getting more and more intelligent with the support of AI. Search learns from millions of search requests and behaviour-patterns and knows what we are searching for.
  7. 7. 7 © 2018 Deep SEARCH 9 GmbH7http://deepsearchnine.com Really without Special Skills? Surface Web Deep Web Dark Web • Corporate news (e.g. acquisitions, pipeline information, …) • Regulatory documents (e.g. ISO 22301: BCM, PDUFA V, …) • Technology (e.g. research funding, patents, publications, …) • Corporate Websites (e.g. competitors, start-ups, supply chain, …) • Newsletters (e.g. BioCentury, CafePharma, …) • Cyber threats (e.g. CERTs, ransom attacks, false news, …) • Portals (e.g. WebMD, NIH, Dr. Mercola, …) • Online Databases (e.g. DrugBank, UniProt, Wiki Pathways, …) • Online Registries (e.g. CTR, Edgar Online, …) • Social Media (e.g. Twitter, Facebook, Blogs, …) • Shops (e.g. product prices, counterfeiting, …) • Semantic Web (e.g. Wiki Data, DBPedia, OBO, MeSH, …) Information Sources of Critical Importance
  8. 8. 8 © 2018 Deep SEARCH 9 GmbH8http://deepsearchnine.com Web Information Analysis But who prepares this critical information? Surface Web Deep Web Dark Web Deep Learning Intelligence Information Consumers Can deal well with information it was trained on. How can it deal with this one critical information I want? Who needs search experts? Everybody can use a browser and a Search Engine. reliable? systematic? structured? repeatable? fast enough? affordable?
  9. 9. 9 © 2018 Deep SEARCH 9 GmbH9http://deepsearchnine.com Web Information Analysis But who prepares this critical information? Surface Web Deep Web Dark Web Deep Learning Intelligence Information Consumers Can deal well with information it was trained on. How can it deal with this one critical information I want? Who needs search experts? Everybody can use a browser and a Search Engine. YOU need to tame this Web!
  10. 10. 10 © 2018 Deep SEARCH 9 GmbH10http://deepsearchnine.com Surface Web Deep Web Databases Repositories Dark Web Corporate Intelligence Management Center Information Scientists Web Information Analysis YOU need to tame this Web!
  11. 11. 11 © 2018 Deep SEARCH 9 GmbH11http://deepsearchnine.com Managed Intelligence Corporate Intelligence Management Center Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Information Scientists
  12. 12. 12 © 2018 Deep SEARCH 9 GmbH12http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Classification and targeting based on Machine Learning Managed Intelligence Corporate Intelligence Management Center Information Scientists SEARCHCORPORA • Start-ups • Competitors • Regulatory • New technology • … Customize for research target
  13. 13. 13 © 2018 Deep SEARCH 9 GmbH13http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Managed Intelligence
  14. 14. 14 © 2018 Deep SEARCH 9 GmbH14http://deepsearchnine.com
  15. 15. 15 © 2018 Deep SEARCH 9 GmbH15http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Unattendedupdates Managed Intelligence But what, if I do not have a thesaurus to reference?
  16. 16. 16 © 2018 Deep SEARCH 9 GmbH16http://deepsearchnine.com
  17. 17. 17 © 2018 Deep SEARCH 9 GmbH17http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Classification and targeting based on Machine Learning Managed Intelligence Corporate Intelligence Management Center Information Scientists SEARCHCORPORA • Start-ups • Competitors • Regulatory • New technology • … Customize for research target
  18. 18. 18 © 2018 Deep SEARCH 9 GmbH18http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Classification and targeting based on Machine Learning Managed Intelligence Corporate Intelligence Management Center Information Scientists SEARCHCORPORA • Start-ups • Competitors • Regulatory • New technology • … Customize for research target This requires know how!
  19. 19. 19 © 2018 Deep SEARCH 9 GmbH19http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Classification and targeting based on Machine Learning Managed Intelligence Corporate Intelligence Management Center Information Scientists SEARCHCORPORA • Start-ups • Competitors • Regulatory • New technology • … Customize for research target Automatic publication: • target specific focus • customized tagging Information Consumers They’re lovin’ it!
  20. 20. 20 © 2018 Deep SEARCH 9 GmbH20http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Master SEARCHCORPUS® • Hundreds of thousands of websites • Millions of web pages, • Documents • PDFs, • … Unattendedupdates Classification and targeting based on Machine Learning Managed Intelligence Corporate Intelligence Management Center Information Scientists SEARCHCORPORA • Start-ups • Competitors • Regulatory • New technology • … Customize for research target Automatic publication: • target specific focus • customized tagging • Not a good idea to wait for some Artificial Intelligence to solve this problem! • And not a good idea to let this opportunity pass! Information Consumers They’re lovin’ it!
  21. 21. 21 © 2018 Deep SEARCH 9 GmbH21http://deepsearchnine.com I want to make this very plain now! 1. We cannot rely on Google*! 2. We cannot buy this information! 3. But we know it is out there! THIS IS AN OPPORTUNITY ! *We use Google (and other public search engines – that’s to be taken as a disclaimer) every day. And we respect what Google is doing to advance Web search in general. It is understood that public search engines do not “search” for content for the sake of “Searchers” but that they are acting as a business trying to make profit. Which is different from vendors of “search technology” who’s business thrives from providing best of breed search solutions for their customers.
  22. 22. 22 © 2018 Deep SEARCH 9 GmbH22http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Managed Intelligence Information Scientists Master SEARCHCORPUS® Information Consumers Solutions • Search engines • Archives • News tracker • … Manage Intelligence Consume Intelligence … Design Customize Automatically updated Automatically published Low maintanance
  23. 23. 23 © 2018 Deep SEARCH 9 GmbH23http://deepsearchnine.com Sources Surface Web Deep Web Databases Repositories Dark Web Managed Intelligence Information Scientists Master SEARCHCORPUS® Information Consumers Solutions • Search engines • Archives • News tracker • … Manage Intelligence Consume Intelligence … Design Customize Automatically updated Automatically published Low maintanance A small knowledgeable team of information scientists can manage a large number of intelligence solutions without needing IT support.
  24. 24. 24 © 2018 Deep SEARCH 9 GmbH24http://deepsearchnine.com Deep SEARCH 9 Thank you! IC-SDV 2018 23 – 24 April Nice, France Klaus Kater Deep SEARCH 9 GmbH Managing Partner http://deepsearchnine.com

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