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The Future Is FeMale: Gender is a Political Issue

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Over the past decade, gender has become a hot-button issue, with voices raised for and against gender fluidity, gender bias and inequity, and LGBTQ+ rights. To better understand shifting attitudes and behaviors, Havas surveyed more than 12,000 men and women in 32 countries. In this infographic, we look solely at data collected in the United States. One key finding: How one feels about issues related to gender has far more to do with one’s political affiliation than with one’s sex.

For more information on Havas' The Future is FeMale report visit: mag.havas.com/prosumer-reports

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The Future Is FeMale: Gender is a Political Issue

  1. 1. Forget Male Vs. Female– Gender Is a Political Issue % AGREEING STRONGLY/SOMEWHAT I am a feminist Feminism has done more harm than good There are not enough women in executive positions today A man should be masculine In the future, it will be women who lead change in the world The world would be a better place if more women were in positions of power I worry that girls are becoming less feminine Today, women have rights but no real power A woman should be feminine Which comes closer to your point of view? (Choose one.) I worry that boys are becoming less masculine 44% 38% 56% 23% 33% 65% 29% 43% 43% 33%59%45%54% 67%41%55%46% 54% 52% 45% *Girls should be raised as girls and boys should be raised as boys (different activities, playthings, clothing, etc.) **As much as possible, parents should raise their children in a gender-neutral way so as not to impose rigid gender restrictions GIRLS AS GIRLS, BOYS AS BOYS* GENDER NEUTRAL** FEMALES REPUBLICANSDEMOCRATSMALES Over the past decade, gender has become a hot-button issue, with voices raised for and against gender fluidity, gender bias and inequity, and LGBTQ+ rights. To better understand shifting attitudes and behaviors, Havas surveyed more than 12,000 men and women in 32 countries. In this infographic, we look solely at data collected in the United States. One key finding: How one feels about issues related to gender has far more to do with one’s political affiliation than with one’s sex. Source: Havas survey of 501 Americans aged 18+ Download the white paper at http://mag.havas.com/prosumer-reports/ FEMALES MALES FEMALES MALES FEMALES MALES FEMALES MALES FEMALES MALES FEMALES MALES FEMALES MALES DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS DEMOCRATS REPUBLICANS 35% 51% 57% 48% 54% 28% 33% 64% 72% 54% 64% 66% 25% 29% 23% 43% 52% 43% 63% 35% 40% 32% 43% 74% 32% 32% 46% 50% FEMALES FEMALES FEMALES DEMOCRATS DEMOCRATS DEMOCRATS MALES MALES MALES REPUBLICANS REPUBLICANS REPUBLICANS The Future Is FeMale

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