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The Future Is FeMale: Gender Blurring: Two Worlds

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Over the past decade, gender has become a hot-button issue, with voices raised for and against gender fluidity, gender bias and inequity, and LGBTQ+ rights. Within this context, we asked people in 32 countries to rate their agreement with three statements related to traditional gender norms. Havas Group found a world sharply divided between staunch defenders of the separation of the sexes (most notably, Indonesia and Russia) and those nations, led by Spain and the Netherlands, that are open to—even supportive of—a world in which distinctions between males and females are blurred.

For more information on Havas' The Future is FeMale visit: mag.havas.com/prosumer-reports

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The Future Is FeMale: Gender Blurring: Two Worlds

  1. 1. A man should be masculine A woman should be feminine Girls should be raised as girls and boys should be raised as boys (different activities, playthings, clothing, etc.) GENDER BLURRING: TWO WORLDS % AGREEING STRONGLY/SOMEWHAT% NEUTRAL OR DISAGREEING STRONGLY/SOMEWHAT The Future Is FeMale INDONESIA RUSSIA SAUDI ARABIA POLAND CHINA CAMBODIA CZECH REPUBLIC UAE SOUTH AFRICA BRAZIL MALAYSIA PHILIPPINES ECUADOR SINGAPORE ITALY USA DENMARK INDIA GERMANY MEXICO PORTUGAL ARGENTINA FRANCE BELGIUM MYANMAR JAPAN AUSTRALIA UK IRELAND CANADA NETHERLANDS SPAIN 97% 92% 81% 78% 77% 76% 73% 63% 62% 60% 58% 56% 54% 54% 55% 52% 52% 51% 49% 49% 48% 48% 45% 44% 44% 44% 44% 44% 41% 41% 37% 29% 3% 8% 19% 22% 23% 24% 27% 37% 38% 40% 42% 44% 46% 46% 45% 48% 48% 49% 51% 51% 52% 52% 55% 56% 56% 56% 56% 56% 59% 59% 63% 71% Over the past decade, gender has become a hot-button issue, with voices raised for and against gender fluidity, gender bias and inequity, and LGBTQ+rights.Withinthiscontext,weaskedpeoplein32countriesto ratetheiragreementwiththreestatementsrelatedtotraditionalgender norms. What we found is a world sharply divided between staunch defenders of the separation of the sexes (most notably, Indonesia and Russia) and those nations, led by Spain and the Netherlands, that are open to—even supportive of—a world in which distinctions between males and females are blurred. Source: Havas survey of 12,168 men and women ages 18+ in 32 markets Download the white paper at http://mag.havas.com/prosumer-reports/

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