WHAT IS SOCIAL MEDIA ? P Jez Jowe4, HSE Global Director #Jezmond.
The Context for Social Media -‐ EvoluJon of CommunicaJon 2
The Context for Social Media -‐ EvoluJon of the internet / technology People have always been social. Internet turbo charged this. Pre PC AD 1970’s 1990’s 2000-‐3 2006-‐7 2008 2009 Groups Stone Age Hackers Forums iPod YouTube Obama Eﬀect iPhone Socializing Story Telling Gates & Jobs Virals MySpace Facebook Twi4er FourSquare Tim Berners Lee Napster Broadband 3G Apps & widgets Groupon Gamers SecondLife Social = face to face, phone, mail. Social = online, virtual, communiJes 3
The Context for Social Media -‐ Consumers, trust and transparency. People trust friends and people ‘like me’, not adverJsing.
All these factors, gave ‘birth’ to social media (though people had been social online since 1972) + Price, broadband penetraJon, WIFI. + EducaJon, experience, conﬁdence. + Online friends. Virtual. Chat. Skype. + FUN! I’ll Facebook You! ;-‐)
Social Media deﬁniJon “People connecJng with other people, through the internet, to share stories, experiences, opinions and content” It is a conversaJon. It is a relaJonship.
Social Media Sites (& tools) FILM LOCATION Share your own video or watch and Share where you are and what you are comment on others doing, and ﬁnd friends FRIENDS A THOUGHT Connect with your friends (ﬁnd, share, Express yourself in 140 characters comment, upload, discuss) PHOTO THOUGHTS Upload your images for others to see, Commit to digital paper what you ﬁnd discuss and download interesJng and want others to SOUNDS PROFESSION Share what you are listening to with Connect with colleagues, interests and others, and vice versa qualiﬁcaJons 12
Social Media in pracJse A DAY IN THE LIFE OF......... JEZMONDO HOW I USE SOCIAL MEDIA 13
What’s the point? BY THE TIME I’VE GOT TO TRADITIONAL MEDIA, I’VE GENERATED MORE CIRCULATION BY MY OWN ‘SOCIAL’ MEDIA 100,000 + OTS
What have I consumed and shared ? Opinion Status News LocaJon Friends and family Social Media content Entertainment fuels conversaJons Useful things Tickets, event informaJon Exclusives Successful brands in social media make themselves part of the conversaJon with branded content, ie...
Brands create communiJes for fans to get closer to them Other : http://www.facebook.com/Dominos?sk=wall
Brands create video content that people want to watch 40 Other : http://www.youtube.com/user/desperados
Brands create locaJons that people want to check in to 41
Brands post messages that people want to read and share
Brands create applicaJons that are useful to consumers
Brands create blog posts that people read and share
The Future “Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends. It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.