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HS&E Social Media training - What is Social Media

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Jez Jowett explains - What is Social Media?? Have a look...

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HS&E Social Media training - What is Social Media

  1. 1. WHAT  IS  SOCIAL  MEDIA  ?  P Jez  Jowe4,  HSE  Global  Director   #Jezmond.  
  2. 2. The  Context  for  Social  Media    -­‐  EvoluJon  of  CommunicaJon   2  
  3. 3. The  Context  for  Social  Media    -­‐  EvoluJon  of  the  internet  /  technology  People  have  always  been  social.  Internet  turbo  charged  this.   Pre  PC   AD   1970’s   1990’s   2000-­‐3   2006-­‐7   2008   2009   Groups   Stone  Age   Hackers   Forums   iPod   YouTube   Obama  Effect   iPhone   Socializing   Story  Telling   Gates  &  Jobs   Virals   MySpace   Facebook   Twi4er   FourSquare   Tim  Berners  Lee   Napster   Broadband   3G   Apps  &  widgets   Groupon   Gamers   SecondLife   Social  =  face  to  face,  phone,  mail.   Social  =  online,  virtual,  communiJes   3  
  4. 4. The  Context  for  Social  Media    -­‐  Consumers,  trust  and  transparency.  People  trust  friends  and  people  ‘like  me’,  not  adverJsing.  
  5. 5. Defining  Moment  :  WEB2.0    (Tim  O’Reilly  2005)  Free,  easy,  open,  collaboraJve.   The  4  Pillars  :  Content,  CommuniJes,  CommunicaJons,  ConnecJons   5  
  6. 6. CONTENT it’s Elvis
  7. 7. COMMUNITIES love you or hate you
  8. 8. COMMUNICATIONS easy, instant
  9. 9. CONNECTIONS super smart, super connectors
  10. 10. All  these  factors,  gave  ‘birth’  to  social  media    (though  people  had  been  social  online  since  1972)   + Price,  broadband  penetraJon,  WIFI.   + EducaJon,  experience,  confidence.   + Online  friends.  Virtual.  Chat.  Skype.   + FUN!                            I’ll  Facebook  You!  ;-­‐)  
  11. 11. Social  Media  definiJon    “People  connecJng  with  other  people,  through  the  internet,  to   share  stories,  experiences,  opinions  and  content”   It  is  a  conversaJon.  It  is  a  relaJonship.    
  12. 12. Social  Media  Sites  (&  tools)   FILM   LOCATION   Share  your  own  video  or  watch  and   Share  where  you  are  and  what  you  are   comment  on  others   doing,  and  find  friends   FRIENDS   A  THOUGHT   Connect  with  your  friends  (find,  share,   Express  yourself  in  140  characters   comment,  upload,  discuss)   PHOTO   THOUGHTS   Upload  your  images  for  others  to  see,   Commit  to  digital  paper  what  you  find   discuss  and  download   interesJng  and  want  others  to   SOUNDS   PROFESSION   Share  what  you  are  listening  to  with   Connect  with  colleagues,  interests  and   others,  and  vice  versa   qualificaJons   12  
  13. 13. Social  Media  in  pracJse   A  DAY  IN  THE  LIFE  OF.........  JEZMONDO   HOW  I  USE  SOCIAL  MEDIA   13  
  14. 14. 7.15am  Woke  up  to  this   14  
  15. 15. 7.35am  Checked  mail  and  messages  
  16. 16. 7.50am  1st  day  @  school   3255
  17. 17. 7.57am   Twitter Sky NewsPacked  our  bags  &  pockets   Remote mouse Mac keyboard Cables+ iPhone iPod FLIP x3 phone Wii Custom mac Mac mini HD RFID Wii Board macbook macbook macbook Mac bag 17  
  18. 18. 7.58am  Got  on  1  of  these    (with  WIFI)   18  
  19. 19. 7.59am  Past  here   19  
  20. 20. 8.00am  Reply  to  messages   144
  21. 21. 8.01am  Check  in  to  the  ‘bus’   492
  22. 22. 8.05am  Login  to  Twi4er   1840
  23. 23. 8.06am  Twi4er  -­‐  friends  first  (RT)   7452
  24. 24. 8.08am  Twi4er  -­‐  Work  next    Follow  interest   8224
  25. 25. 8.09am  Twi4er  -­‐  Work  next    Follow  person   4215
  26. 26. 8.12am  YouTube  -­‐  Twi4er  link    Follow  person   17,000
  27. 27. 8.20am  LinkedIn  -­‐  Invites  Accept  invite   668
  28. 28. 8.30am  Facebook  -­‐  Wall  View,  watch   1245
  29. 29. 8.40am  Arrive  at  Cake.  Happy  people.   29  
  30. 30. 8.50am  At  desk  -­‐  lots  of  feeds  (big  screen)   60 2450 456 125 15 3018
  31. 31. 9.00am  Facebook   1800 6  comments   240 240  friends   4  likes   1340 1  party  invite   1! 3185
  32. 32. 9.01am  YouTube   80 456 125
  33. 33. 33  
  34. 34. 9.02am  Brand  Republic  alerts   2450 456 2906
  35. 35. 9.08am  Twi4er    Analysis   7860
  36. 36. 9.16am  TradiJonal  start  of  the  day.  
  37. 37. What’s  the  point?   BY  THE  TIME  I’VE  GOT  TO  TRADITIONAL  MEDIA,     I’VE  GENERATED  MORE  CIRCULATION     BY  MY  OWN  ‘SOCIAL’  MEDIA   100,000  +  OTS  
  38. 38. What  have  I  consumed  and  shared  ?  Opinion  Status  News  LocaJon  Friends  and  family   Social  Media  content    Entertainment    fuels  conversaJons  Useful  things  Tickets,  event  informaJon  Exclusives   Successful  brands  in  social  media  make  themselves  part  of  the  conversaJon  with  branded  content,  ie...  
  39. 39. Brands  create  communiJes  for  fans  to  get  closer  to  them   Other : http://www.facebook.com/Dominos?sk=wall
  40. 40. Brands  create  video  content  that  people  want  to  watch   40   Other : http://www.youtube.com/user/desperados
  41. 41. Brands  create  locaJons  that  people  want  to  check  in  to   41  
  42. 42. Brands  post  messages  that  people  want  to  read  and  share  
  43. 43. Brands  create  applicaJons  that  are  useful  to  consumers  
  44. 44. Brands  create  blog  posts  that  people  read  and  share  
  45. 45. The  Future   “Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends. It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.
  46. 46. 46  

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