Real Time Creativity

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2013 Marian Salzman presentation on how technology-driven, real time creativity affects various trends.

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Real Time Creativity

  1. 1. REAL-TIME CREATIVITY MARIAN SALZMAN 2013
  2. 2. TECHNOLOGY-DRIVEN REAL TIME IS BLURRING STORIES OF FICTION AND NONFICTION
  3. 3. RAW EMOTION IN THE MEDIA STARTED BECOMING A DRAW
  4. 4. THEN THE EMO TREND SPAWNED “REALITY,” STARTING IN THE U.S. AND THE NETHERLANDS
  5. 5. WE’VE GONE FROM GLASS HOUSES TO GOOGLE GLASS
  6. 6. SOCIAL MEDIA DRIVES RADICAL TRANSPARENCY AND SHOWS HOW UNREAL “REALITY” IS
  7. 7. THE STRATEGIC PURPOSE OF CONTENT IS TO ATTRACT ATTENTION AND ENGAGE AUDIENCES
  8. 8. MASSES OF RANDOM CREATIVE CONTENT GUARANTEES A CONSTANT SUPPLY OF GOOD STUFF
  9. 9. MOBILE RULES
  10. 10. NOTE TO CONTENT CREATORS: ENGAGINGLY IMPERFECT BEATS BORINGLY PERFECT
  11. 11. POSITIVITY—A BREAK FROM THE BLEAK
  12. 12. WE HAVE BECOME OMNIVORES AT A CROWDSOURCED BUFFET OF ALL-YOU-CAN-EAT CONTENT
  13. 13. SOCIAL MEDIA TOOLS HAVE A MESSAGE FOR EVERYONE:“NOW YOU CAN DO THIS, TOO”
  14. 14. CONTENT CURATORS MAKE SENSE OF IT ALL
  15. 15. SELF-EXPRESSION IS A NEW IMPERATIVE
  16. 16. PERSONAL BRANDING WITH A NARRATIVE IS AN ESSENTIAL SKILL IN REAL-TIME CREATIVE MEDIA
  17. 17. VIDEOREDEFINES THE RULES
  18. 18. SMARTPHONE JOURNALISM MEANS PRINT, PHOTO AND VIDEO ON THE GO
  19. 19. THE NEW NEWS BLENDS CITIZEN AND PROFESSIONAL CONTENT IN A RICH AND TIMELY MIX
  20. 20. NEW ROUTES TO CELEBRITY
  21. 21. YOU + ME = CO
  22. 22. NEWS BECOMES COLLABORATIVEAS OPEN JOURNALISM HARNESSES THE POWER OF THE WEB
  23. 23. THE NEWS CASCADE THROUGH MULTIPLE DEVICES IS LEAVING NEWS BROADCASTS BEHIND THE CURVE
  24. 24. NEWS AS A WEB-BASED VIRAL LIFE-FORM
  25. 25. REAL-TIME PARTICIPATORY REPORTING IS ON THE RISEAS THE WORLD BECOMES A NEWSROOM
  26. 26. TWITTER IS THE NEWS ÜBER NEWSWIRE —FASTER THAN ALL THE REST
  27. 27. IN THE 24/7 NEWS CYCLE, FORGET RELEASING YOUR BAD NEWSON A FRIDAY AFTERNOON
  28. 28. PRIVACYIS AN ILLUSION—LEAKS ARE HERE TO STAY
  29. 29. EVEN IN THE VATICAN
  30. 30. 21ST-CENTURY NEWS SMARTS MEANS EXPECTING LEAKS TO HAPPEN— PREEMPTIVELY
  31. 31. PLAYTHE LEAKS
  32. 32. PLEASELEAK MY NEWS!
  33. 33. YOUR NEWS NEEDS YOUR CREATIVITY— MAKE IT, SHAPE IT, BE IT

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