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Cool Shit You Can Do With WordPress (BrightonSEO 2014)

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WordPress is far and away the most popular CMS on the planet, but it is far more than just a blog. In my presentation I explored some ways to use WordPress to create content assets that can attract links and shares, making content marketing a more realistic proposition for more of your clients.

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Cool Shit You Can Do With WordPress (BrightonSEO 2014)

  1. 1. @HathawayP Patrick Hathaway COOL SHIT YOU CAN DO WITH WORDPRESS
  2. 2. Cool Shit You Can Do With WordPress @HathawayP
  3. 3. Cool Shit You Can Do With WordPress @HathawayP “Stuff”
  4. 4. @HathawayP DISCLAIMER
  5. 5. @HathawayP I am NOT a developer
  6. 6. @HathawayP SEOs Don’t Need To Code bit.ly/digital-rockstars
  7. 7. @HathawayP WHY WORDPRESS?
  8. 8. @HathawayP http://graysquaremediasolutions.com/pick-gray-square-new-website/
  9. 9. @HathawayP Most of your clients use WordPress* *Entirely unrepresentative sample
  10. 10. @HathawayP Automate Shit IFTTT & Zapier
  11. 11. @HathawayP
  12. 12. @HathawayPbit.ly/zapier-workflow
  13. 13. @HathawayP Streamlined Workflow
  14. 14. @HathawayP Google Drive -> WordPress -> InDesign bit.ly/auto-wp-site
  15. 15. @HathawayP Plugins & Themes
  16. 16. @HathawayP Quizbait
  17. 17. @HathawayP Plugin: SlickQuiz bit.ly/wp-slick-quiz
  18. 18. @HathawayP Parallax Scrolling Pages
  19. 19. @HathawayP Recreating Snow Fall bit.ly/wp-parallax-themes bit.ly/BigVideo
  20. 20. @HathawayP Example: Alzheimer’s Research UK dementialab.org/discovery-lab/
  21. 21. @HathawayP Interactive Content
  22. 22. @HathawayP Example: Perfect Web Page
  23. 23. @HathawayP Hmmmmm
  24. 24. @HathawayP Client Example: FE International bit.ly/penalty-indicator
  25. 25. @HathawayP Friendly back-end
  26. 26. @HathawayP Client Example: Jungle Rumble
  27. 27. @HathawayP Takeaways • Automate simple tasks with IFTTT and Zapier • Use plugins and themes to create ‘shareworthy’ content • Utilise the WordPress backend to make client management easy

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