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Accolade Sports Media - Explainer Deck.pptx

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Accolade Sports Media - Explainer Deck.pptx

  1. 1. 2022-2023 EXPLAINER DECK Tomorrow’s champions… deserve Accolade. ACCOLADE SPORTS MEDIA
  2. 2. YOUTH SPORTS IS CHANGING… ● Private league competition and traveling sports have become more essential to player development and opportunity. ● Many high school athletic programs are underfunded or unable to compete with private leagues and programs. ● The youth sports industry has grown into a $19B industry (the NFL is worth $15B). $9B have been spent on youth sports facilities alone since 2017.
  3. 3. 60M YOUTH AND TEENS PLAY COMPETITIVE SPORTS ANNUALLY… SOCIAL MEDIA IN SCOUTING Every year, college coaches and scouts rely more on social media as a tool to discover, evaluate, and gain an understanding of the performance, personality, and character of youth athletes. Public perception has become a vital component of recruitment. TRANSFER PORTAL Player backlog and an increase in college players utilizing the NCAA Transfer Portal to seek new opportunities (or to renegotiate with coaches) has led to a more difficult landscape for high school players trying to get the attention and commitments of college coaches. NIL ADOPTION The interim Name/Image/Likeness rules established by the NCAA has opened income opportunities for players. Now athletes are having to make sponsorship decisions at a much younger age and have less time to consider and develop their brand before it hits the national stage. THEIR PATH TO THE NEXT LEVEL OF THEIR SPORT HAS ALSO CHANGED. YOUNG ATHLETES HAVE NEVER FACED MORE CHALLENGES OR HAD MORE OPPORTUNITIES
  4. 4. WHO CURRENTLY PROVIDES MEDIA SUPPORT? PARENTS Many students have their media efforts (game video, interviews, stats, social media posts) supported by parents and family members. PRIVATE VENDORS Some parents seek hired-gun media solutions and companies that provide or edit game footage or offer enhanced access to coaches. THE MEDIA News outlets, sports blogs, and other sports media assets often cover the accomplishments of key athletes and specific programs. SCHOOL PROGRAMS Many Coaches and Athletic Directors provide stats, photos, videos, and even post player info to the school program’s social media accounts. Challenge: Parents require formal media support. Challenge: Delivered product is not worth cost. Challenge: Players have little control over message. Challenge: Staff is overworked and lacks resources.
  5. 5. AN EXAMPLE OF THE NEED FOR MEDIA SUPPORT WE EVALUATED EVERY NCS TEAM THAT MADE IT INTO THE 2022 FOOTBALL PLAYOFFS. HERE’S WHAT WE FOUND BASED SOLELY ON TWITTER ACTIVITY AND VIDEO UTILIZATION: • 44.2% DO NOT HAVE A FOOTBALL-SPECIFIC TWITTER ACCOUNT. • 75% DO NOT UTILIZE IN-HOUSE VIDEO FOR THE PROMOTION OF FOOTBALL STARS. • 21% HAVE A FOOTBALL-SPECIFIC TWITTER ACCOUNT, POST REGULARLY, AND USE VIDEO. THESE STATISTICS ARE BASED ON FOOTBALL PROGRAMS THAT MADE IT INTO THIS YEAR’S FOOTBALL PLAYOFFS. MEDIA CONDITIONS ARE LIKELY FAR WORSE FOR THE PROGRAMS THAT DID NOT.
  6. 6. - THE MISSION OF ACCOLADE SPORTS MEDIA “Deliver no-cost broadcast-quality marketing assets to youth and collegiate athletic stars in order to support their path to championship and prosperity.”
  7. 7. WHO WE ARE Accolade Sports Media (ASM) provides players and families with photography, video, marketing support, and training that prepares young athletic stars for their futures in the ever-changing world of sports. ASM’s staff facilitates relationships between media contractors, marketing professionals, sponsors, and other sources of financing to create and subsidize world-class marketing for athletes and their families. PLAYER FOCUSED. PARENT DRIVEN. A NEW TYPE OF MEDIA BROKER. THE AGENCY THAT GIVES PLAYERS AGENCY
  8. 8. SOURCES OF CAPITAL If parents and players aren’t paying for our support, who is? Here are the primary ways ASM subsidizes media projects: ● Direct and Corporate Sponsorships. ● Angel Investment. ● Media Contracts with Athletic Institutions and Private-Sector Partners. ● Fundraising / Crowdfunding. ● Public Funding / Grants (in-development).
  9. 9. WHO WE SERVE PLAYERS/ PARENTS We offer media solutions and build relationships that will last into and beyond college. ATHLETIC DIRECTORS We provide white-labeled, hybrid, and outsourced media support for high school ADs. PRIVATE LEAGUES We ally with and manage the media and marketing needs of private leagues at-cost.
  10. 10. PLAYER/PROJECT WORKFLOW EXPLAINED
  11. 11. CONTACT Do you have any questions? Hassan Moore - Founder hassan@accoladesportsmedia.com accoladesportsmedia.com (510) 410-5016

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