Ufone
Hassam Bin Ayub
Saqib Mansoor
WaqarTufail

Introduction
Started 29 Jan,2001 Islamabad
Privatize to Etisalat in 2006
Network Coverage 5885 Locations
Subscribers 21.6million
International Roaming 130 countries
License to services in Azad Jammu & Kashmir
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Source: www.ufone.com.pk

Mission Statement:
“Its all about you”
Ufone aims to provide wider coverage,
superior connectivity, clear signals &
voice quality.
Vision:
Telecommunication market Leader by
Innovating communication solutions for
customers.
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Source: www.ufone.com.pk

Brands:
•Post Pay
•Pre-Paid
Source: Commercial
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Marketing Strategies:
• Economy
• Age
• Gender
• Occupation
Market Segmentation
Target Market
• Youth
• Ladies
• Business Class 6

Marketing Strategies: (Cont)
• Ufone’s new Positioning Statement
“Ufone tum hi toh ho! “
• Ufone’s former Positioning Statement:
“Everybody Loves to Ufone Prepay “
• Emotionally
Positioning
Differentiation
• Price
• Quality Service
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Competitors:
Mobilink
Telenor
Zong
Warid
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Source: Commercial

Advertising:
• Newspaper Ads
• Broadcast Media
• Display Media
• Online Media
• Events (URock)
• Ad Shoots
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Source: TV & Newspaper Commercials

SWOT Analysis:
Strength
• Lowest Off-net Calls
• Value Added Services (WalkieTalkie)
• Great Management
• Promising & Attractive (ATL)
Weaknesses
ThreatsOpportunities
• Customer growth (Increasing mobile users)
• Attain competitor customers by better
service.
• Promote in South Punjab
• 3G Conversion
• Boosting Customer of Zong
• Decreasing Economy
• Instability
• Less Professionalism within firm
• Government Firm Shadow
• Room for betterment
• Billing System (Post pay)
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Human Resource
•Saqib Mansoor
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Hr Policies Overview
• 180 degree appraisal
• Training & Development
• Foreign countries
Source: Interview
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Workforce
• Permanent Employees
• Outsourced Employees

Hr Functions
• Advertisement mass media
• E-Recruitment
• Job Analysis
• Job Specification
Source: Interview
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Hr Functions

• Resume Short listing
• Evaluating Resume
• Back-groundChecks
Source: Interview
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Hr Functions (Cont)
Selection
Initial Screening
Panel Interview
• Structured Questionnaires
• 3 Interview Members
• Avoid Biasness

Hr Functions (Cont)
• Interaction
• Question about Company
• About Job
• Salary
Source: Interview
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Final Interview

Services & Compensation
• Celebrations At end of year
• Training & development
• Bonuses
• Increment
Source: www.scrib.com
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Orientation
• I-9 form (Driving License)
• Salary Account
• Firm working Style

Finance
•WaqarTufail
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Finance:
• CNC
• Budgeting And Planning
• Accounts
• Revenue Assurance
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Source: Interview

Market Shares:
• In March 2015 market shares
are following:
• Mobilink 28%
• Telenor 27%
• Zong 20%
• Ufone 17.4%
• Warid 8%
Mobilink
29%
Telenor
27%
Zong
20%
Ufone
17.4%
Warid
8%
Sales
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Source: www.Touch in.com.pk

Revenues:
• In 2008 Market Share was 15%
• Growth 40%
• Now 16% market share
• Growth 45%
• Profit is 1.7billion
Investments:
• In 2008, investment was $27455 million
• In 2014, it was $78957 million. 20
Source: www.Touchin.com.pk

Future Plans
• Market Leader
• Expand Services
• Innovation
• Attain Competitors customer
• New Customer
• Quality Service
Source: www.expresstribune.com.pk
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Conclusion
•Investment for Coverage
•Strong Competitor Zong
•Reduce Call Rates
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Suggestions & Recommendations:
• Billing system could be more accurate
with new technology.
• Coverage system can be more powerful.
• Increased SMS validity
• Create brand image like Nokia Connecting people.
• Identify Niche markets
• Sponsorships
• Employee show their brand
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Achievements
• In 2006, Network expansion Phase 4
• Growing Industry
• International Roaming
• License for Azad Jammu & Kashmir
• GPRS roaming in 75 countries.
Source: www.expreetribune.com.pk
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