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Digital marketing courses you should take to advance your marketing career.
Digital Analytics Fundementals: It’s easy to do things online but what if you can’t measure it? What if you think you wrote this awesome blog that everyone will read but nobody does. The Google Digital Analytics Fundamentals course will teach you to understand the ‘core principles of digital analytics’. Plus, having a Google Certificate doesn’t harm anyone does it?
Inbound Certification from HubSpot: I can not stress enough how cool this course is. It gives you a wonderful overview of inbound marketing and the inbound ‘methodology’. Yes, it didn’t make sense to me too at first. “From the essentials of optimizing a website, to landing page best practices to smarketing, these classes are the bread and butter of what inbound is all about” (via HubSpot) Taking this course really helped my understanding of inbound and the unbelievable difference it can make on creating your online marketing campaigns.
Hootsuite Certification: Everyone wants to do social media but there’s been times where I wondered how to do it properly. Hootsuite is an influencer in social media and for good reason too. Over 10 million users using their social media dashboard. They have Hootsuite University that is an excellent program to get you started on how to use social media properly, especially if you’re going to be using it for a business. You will become the face and image of that company and you don’t want to have a bad face or image. Not only will you be an expert on social media after taking the course, but you would also have learned how to use the best social media dashboard out there (unbiased opinion).
Market Motive: They have a vast array of courses and their certifications are trusted by massive global brands such as Microsoft and HP. They offer courses in web analytics. SEO, PPC, social media, mobile content, conversion and display. It is pricey to take these courses so my recommendation is that you pay the monthly fee, take the courses you want, get certified, and just stop paying.
Google Analytics Platform Principles: Using another Google course as my last recommended certification really shows the importance I give to data in terms of your marketing goals. Having the creative ability to create your plan is one thing, but if you can figure out the user behaviour of how it did, I promise you it will you it will boost your professional skill set in many ways. This course will go a little more in depth of web analytics and help you measure success in real time. It’s really helpful.