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Industry Spotlight E-Commerce 2020 by Trivium Global

A look at the trends in E-Commerce, the impact of COVID-19 and future outlook.
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Industry Spotlight E-Commerce 2020 by Trivium Global

  1. 1. Industry Spotlight - COVID Impact E-Commerce in the United States
  2. 2. 2020 Highlights E-Commerce sales grew 34% year-on-year in June 2020 – the highest growth rate reported since March 2008. In Q2 2020, $1 of every $5 spent by U.S. consumers came from online orders. E-Commerce Sales Comparison $266.8B $347.3BJan-June 2019 Jan-June 2020 30.1% Increase Source: US Census
  3. 3. How Have E-Commerce Businesses Adapted to the Pandemic? Bricks to Clicks With lockdowns in place, business owners had to shift focus on e-commerce. BOPIS (Buy Online, Pickup in store), Curbside Pickup Many firms introduced options with less contact to ensure customer safety and peace of mind. Adjusted Products Offerings Firms also had to pivot their product offerings. Etsy face mask sellers grew 5x in two weeks. Case in Point ‘On March 12, the beginning of the COVID-19 lockdown, Amazon’s stock price closed at $1,676.6. By the start of September, it was nearly $1,850 higher with a growth of 86.4%. Source: Forbes & Etsy $1676.6 $3231 $3531.5
  4. 4. How Have Consumer Preferences Changed? Trend Changes Source: McKinsey & Stackline Digital and Omni-Channel Adoption Americans have readily adopted options that provide them with minimum contact with a 15- 30% growth. Shock to brand loyalty More than 77% of Americans trying new shopping behaviors during the crisis (up from 76% in late July) Homebody Economy Many Americans have adopted at-home solutions across categories with an intent to continue post-crisis (wellness, entertainment etc.) 1 2 3 Top 5 Fastest Growing Categories (Mar19 vs Mar 20) #1 Disposable Gloves 670% #2 Bread Machines 652% #3 Cough & Cold 535% #4 Soups 397% #5 Dried Grains & Rice 386% Top 5 Fastest Declining Categories (Mar19 vs Mar 20) #1 Luggage & Suitcases -77% #2 Briefcases -77% #3 Cameras -64% #4 Men’s Swimwear -64% #5 Bridal Clothing -63%
  5. 5. What is the E-Commerce Outlook for the rest of 2020? Click-and-collect and Curbside pickup suggest a long-term trajectory of ecommerce growth US click-and-collect ecommerce sales are expected to grow to $58.5 billion, up 60.4% from the initial forecast of 38% Consumers will continue to gravitate toward trusted and reliable retailers The majority of the top 10 will increase their market share from 58.2% to 60.1% Between January and June 2020: ● Amazon's share fell from 38.5% to 42.1% ● Walmart’s share grew from 4.2% to 5.0% ● Target’s share grew from 2.2% to 3.5% $523.6 $601.6 $709.8 $765.7 $859.8 2018 2019 2020 2021 2022 Retail Ecommerce Sales %Change % of total retail sales Retail ecommerce sales in the US, 2018-22 Billions, % change and % of total retail sales Note: includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales %13.6 %14.9 %18.0 %7.8 %12.3 %14.5 %14.4 %15.5 %11.0%9.9 Source: Washington Post & eMarketer, May 2020