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The state of ad blocking - September 2015
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Mobile Ad Blocking 2016

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Advertising and privacy have become increasingly top-of-mind in the last year.

Recent data suggests that up to 70% of mobile users are either blocking ads or interested in blocking ads, and that a strong majority of smartphone owners are concerned about how advertisers monitor and track their digital behavior.

What we’ve seen in surveying almost 4,000 smartphone owners in the U.S. and Europe confirms that interest in ad blocking and actual ad blocking on mobile is accelerating. Fast.

In just the last three months, the growth rate of new users downloading and installing mobile ad blockers has more than tripled. Shockingly, if this recent accelerated growth rate of ad blocking growth were to continue, more than 80% of smartphone owners could be blocking ads by mid to late 2017.

In spite of that massive growth, there is still a huge amount of confusion and uncertainty about what ad blockers do, how they operate, and whether or not they protect digital privacy in mobile environments. Consumers are confused, and so are publishers and marketers.

Here are five key takeaways from our report, "Mobile Ad Blocking 2016." Download a copy for yourself at bit.ly/mobileadblocking.

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Mobile Ad Blocking 2016

  1. 1. Facebook Instant Article (No Ad Blocking) Facebook Instant Article (No Ad Blocking) Mobile Web Link via Facebook (No Ad Blocking)
  • cunniet1

    Oct. 19, 2017
  • zulfi24

    Nov. 24, 2016
  • johnkoetsier

    Sep. 22, 2016
  • gregoryjohns

    May. 29, 2016
  • Adxmi

    May. 19, 2016

Advertising and privacy have become increasingly top-of-mind in the last year. Recent data suggests that up to 70% of mobile users are either blocking ads or interested in blocking ads, and that a strong majority of smartphone owners are concerned about how advertisers monitor and track their digital behavior. What we’ve seen in surveying almost 4,000 smartphone owners in the U.S. and Europe confirms that interest in ad blocking and actual ad blocking on mobile is accelerating. Fast. In just the last three months, the growth rate of new users downloading and installing mobile ad blockers has more than tripled. Shockingly, if this recent accelerated growth rate of ad blocking growth were to continue, more than 80% of smartphone owners could be blocking ads by mid to late 2017. In spite of that massive growth, there is still a huge amount of confusion and uncertainty about what ad blockers do, how they operate, and whether or not they protect digital privacy in mobile environments. Consumers are confused, and so are publishers and marketers. Here are five key takeaways from our report, "Mobile Ad Blocking 2016." Download a copy for yourself at bit.ly/mobileadblocking.

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