Company presentation                  We help companies make money onlineAmsterdam, 2012
Harvest is a unique consulting firm with a clear framework andfocus: We help companies make money on the webHarvest online...
Harvest specializes in six online practices, creating strategic as wellas tactical solutions for our clients              ...
Harvest expertise is captured in pragmatic packages that optimizeyour existing business…Optimizing existing               ...
…or help you kick-start a new business opportunityNew businesses:                    Mobile                               ...
Case example: Consumer Electronics manufacturer opens awebshop to start selling directly to consumersSituation            ...
Case example: Optimize monetization for a leadingsocial networkSituation                                Actions           ...
Case example: Optimizing the advertising revenue for aglobal leading casual games platformSituation                       ...
Case example: Helping a publisher to seize the B2Blong tail potentialSituation                                  Actions   ...
Case example: NL market entry of a Germanloudspeaker brandSituation                                  Actions              ...
Case example: Monetization quick scan for ainternational product comparison playerSituation                               ...
Harvest serves an international portfolio of pure online playersand click-and-brick companies                             ...
The Harvest team brings in a useful combination of skills andexperienceSkills and experience form the Harvest team        ...
We practice what we preach: Harvest adVentures brings onlinestart-ups to the next level in a short periodStart-up developm...
Harvest brought Offerti.nl, the first adVenturesstart-up, to the next level within a yearIn Q4 ‘10 Harvest acquired a 50% ...
Feel free to reach out to us for more information                               Harvest – Online Business Development
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Harvest company presentation_small

  1. 1. Company presentation We help companies make money onlineAmsterdam, 2012
  2. 2. Harvest is a unique consulting firm with a clear framework andfocus: We help companies make money on the webHarvest online business development framework: three ingredients form the basis of our work Strategy and 1 Make it happen 2 Consumer 3 monetization insights  Thorough analysis and conceptual  Powerful in execution  Consumer centric thinking in value thinking proposition  In-depth specialists in online  Vision development and business  Creative, yet pragmatic solutions modeling  One stop shop including technical based on consumer insights implementation  Overall picture of online in its multi-  Strong commercial gut feel on what channel environment consumers want 2
  3. 3. Harvest specializes in six online practices, creating strategic as wellas tactical solutions for our clients Media Commerce Publishing Social Media Gaming E-commerce E-Retail B2B Harvest helps Harvest supports Harvest supports Harvest has Harvest supports Harvest helps major international social media in (casual) gaming expertise in many retailers (click and traditional B2B publishers to make monetization, as companies with traditional (click brick) and companies the transition from well as other advertising, in- only) manufacturers leverage the online a pure offline to a companies aiming game revenue and e-commerce fields (brands) in opportunity, on- and offline to leverage social their mobile ranging from leveraging the web ranging from lead company media strategy classifieds to in the most generating to full- vertical portals optimal way fledge B2B (e.g. job, travel, …) e-commerce Strategic Long term sustainablerevenue growth Tactical Short term (1-6 months)top line growth 3
  4. 4. Harvest expertise is captured in pragmatic packages that optimizeyour existing business…Optimizing existing Advertising Product Definition Harvest Academybusiness:seven pragmatic packages How to optimize your advertising Leveraging product for business Turn your employee into rock stars pixel success  Training by consultants on online  Combine short term revenue  Ensure your business goals are topics: mobile, advertising, increase with a solid long term realized by your product strategy, commerce, etc. plan  Create or improve your product  Cross-learning with other  Get most out of your premium with our immediately actionable companies or tailored for you pixels implementation plan and  Unique training methodology,  Set-up your remnant inventory interaction designs experienced trainers and analytical, lean and mean inspiring atmosphere 1 2 3Monetization quick scan AdSense optimisation Harvest Share & $ave button Business performance dashboardFrom good to great Take your revenues to the Acceleration word-of-mouth Insights from vast data sets Identify optimisation next level  An average Facebook Wall Post  Automate data harvesting from opportunities  To optimize your AdSense, leads to 3.2 new visitors multiple sources Practical projects with testing and tweaking is essential  Low involvement categories  Automate visualisation of the detailed execution directions  Harvest helps to start and need an extra push to share business KPIs Top line growth of current optimize Adsense  Harvest Share & $ave button is  Professionalise overview needed revenue streams  We have a double digit growth an off-the-shelf solution to to optimise international track record reward visitors to share their purchase 4 5 6 7 4
  5. 5. …or help you kick-start a new business opportunityNew businesses: Mobile New business development Social commerceseven pragmatic packages Seizing the mobile opportunity Entering new markets with new Where marketing & commerce  Mobile is rapidly growing, both on concept become one phones as tablets  Most online companies already  Enormous traffic and time spent on  Companies are struggling to have strong cards in several social media provides an opportunity combine successful consumer markets for social commerce activation with solid business  New opportunities in other online  Social commerce is not just opening a models for mobile markets can be found by smart shop on Facebook, it is about driving  Harvest helps to deliver an analysis and creative thinking sales through sharing actionable mobile strategy, with a  Harvest makes a business plan for  Harvest can create a product/service solid business case, ready to be a new concept to develop an social commerce strategy, implemented online footprint in a including a live f-store & 1 new market 2 traction plan 3Market entry strategy M&A support I M&A support II Setting up a direct to consumer (D2C)How to enter the Dutch and Unique opportunity to acquire real Ramp up your start-up How brands can expand their role in theEuropean market gems  Harvest understands the world of value chain High level market scan  General mismatch in culture and start-ups as well as professional  Setting up an online D2C is a way for Map market entry strategy into approach between start-ups and consulting brands to expand their role in the action plan corporates  Harvest professionalizes your value chain Execution action plan and  Harvest is able to bridge the gap newly acquired business for the  However, online and retail are not in document learnings and to select the best targets long term… the DNA of traditional manufacturers  Harvest provides ready-to-  … and helps to execute low  Harvest can help brands to execute investment opportunities hanging fruit to ignite set-up an online D2C channel including investment growth immediately for a manufacturer proposals 4 5 6 7 5
  6. 6. Case example: Consumer Electronics manufacturer opens awebshop to start selling directly to consumersSituation Actions Results achievedClient Analytics Analytics Worldwide CE manufacturer opens a  Pricing analysis  Identified most promising webshop to sell D2C in 10+ countries  Analysis on promising product-market product/market combinations, and combinations applied a sales and promotional focusChallenge  Product life-cycle analysis there Both online and retail are not in the  Paid search analysis  Generated insights on market manufacturers DNA opportunities, products Process and planning  Team dashboardObjective  Marketing calendar Assist client in stream-lining their  Forecast + planning tool Process and planning D2C channel and achieving a 60%  Automated offer report  Stream-lined sales process by year-over-year growth implementing standard steps. Delivered corresponding planning and Traffic reporting toolsDuration  Managed paid search agency to 9 months optimize paid search Traffic  Identified top affiliates and closed  Boosted traffic from paid search: sales deals for most prominent marketing uplift of 60% moments of the year  Stream-lined affiliate strategy 6
  7. 7. Case example: Optimize monetization for a leadingsocial networkSituation Actions Results achievedClient How Harvest helped Revenue Social Network Company  Develop a 2010 monetization strategy  Triple digit growth of network advertising revenueChallenge  Lead the monetization team  Double digit growth of the premium Monetization on this social network services revenue was besides media sales under  Professionalize this team, processes performing both in terms of revenue and dashboards Professionalism as level of professionalism  A professional monetization team up  Pick up three short-mid term and runningObjective opportunities, formulate and run  Real time dashboards developed for Increase revenue and professionalize practical projects in premium services monitoring performance the monetization business and network advertising Ready for the futureDuration  Re-launch and professionalize the self  Developed a two year monetization 12 months service advertising business strategy and action plan 7
  8. 8. Case example: Optimizing the advertising revenue for aglobal leading casual games platformSituation Actions Results achievedClient How Harvest helped  Over EUR 500k additional revenue Casual Games Company  Perform a quick scan to identify quick from quick wins identified and wins and biggest improvement areas realized during this projectChallenge Advertising revenue and performance  Ran quick win optimization projects  Annual advertising revenue grew was low compared to benchmarks, (new and improved advertising) double digit numbers while investments in time and effort were high  Strategic assessment of advertising  Advertising performance (eCPM) proposition leading to high level improved significantlyObjective advertising strategy Optimize advertising in terms of  Advertising team involvement shifted performance and revenue, while  Redefined the premium and regular from mostly tactical to more decreasing the investments in time advertising inventory on the platform strategic, moving our clients and focus advertising business up the value  Zoom in on improvement areas to chainDuration identify suboptimal processes and 6 months front-end and back-end implementations  Ran mid-long term improvement projects to improve advertisement relevance 8
  9. 9. Case example: Helping a publisher to seize the B2Blong tail potentialSituation Actions Results achievedClient Client action  Just three months after finishing the Major international publishing  The client had several info websites in project, 80% of the roadmap has company place for the workflow tools been implemented by the publisher  However online marketing was still in and there has been a step-change inChallenge its infancy and the conversion of the both traffic and conversion This publisher was only selling their info websites was dramatic workflow solutions to major pharmaceutical companies in How Harvest helped particular regions via a sales force,  Helped to stimulate cross-sell while there was a huge long tail between products and leverage high potential of smaller companies and traffic properties in the publishers students to be served all over the online portfolio world  Improved conversion of the info websites by analyzing the conversionObjective funnel and optimizing the flow Provide a strategic roadmap that  Identified new sources of high quality leverages the unique opportunities to traffic seize the long tail potentialDuration 2 months 9
  10. 10. Case example: NL market entry of a Germanloudspeaker brandSituation Actions Results achievedClient How Harvest helped  Successful launch of a rapidly growing Loudspeaker manufacturer and  Develop an international roll-out business in NL retailer strategy for NL, containing: - Competitive landscape  150% revenue growth in 3 monthsChallenge - Product and pricing analyses The client was a leading loudspeaker - Local adjustments to product  Lowering CPO with 80% brand in Germany, yet unable to roll- - Branding and marketing strategy out successfully abroad  Set up professional  Create a roll-out plan with a detailed dashboards, tracking etc.Objective overview of priorities, actions and Launch a successful online business in responsibilities  Strategic insights leveraged in UK and NL, while gathering key insights in a home market Germany roll-out playbook for the rest of  Kick-start the roll-out in NL by setting Europe up partnerships, make traffic deals, connect with local contactsDuration 4 months  Gather the roll-out insights, translate them into practical yet international insights and capture them into a roll- out playbook 10
  11. 11. Case example: Monetization quick scan for ainternational product comparison playerSituation Actions Results achievedClient How Harvest helped  One of the two new revenue streams Company operating 6 product  High-level traffic and revenue has been set-up (with the help of comparison sites across 4 countries analysis, split per country and site Harvest) and is projected to account for 6-12% of revenues after one yearObjective  Pareto analyses on products, To determine if and how this player categories, and retailers  The customer has indicated that they could grow sales (and profits) also believe in the second new  Deep-dive analysis per revenue revenue stream but they can only stream on front-end and rate start working on that as soon asDuration structure resources are freed from the first 6 weeks project  Two new major revenue streams were developed  In 2 of the 3 existing revenue streams Harvest identified opportunities projected to increase revenues with 5-15% 11
  12. 12. Harvest serves an international portfolio of pure online playersand click-and-brick companies "Harvest is without any doubt one of the very best e-consultancy companies in the world. Excellent knowledge and expertise strategically, tactically, and operationally, always with clear focus on top line results” Francine van Dierendonck, Sr. Director and Head Global Philips Flagship Store "The monetization quick scan that Harvest carried out for Compare Group highlighted tactical improvements with direct upside and a strategic opportunity. The Harvest team is very professional and has great knowledge of e-retail and online in general.” Ben Kerkhof, CEO Compare Group "Harvest supported Experteer in their go-to-market in the Netherlands. The professionalism, drive and in-depth knowledge of the Dutch online were key to the success of the project and the launch of experteer.nl” Nina Zimmerman, Head of Europe Experteer "Harvest combines a strategic view on creating online success with the power to execute. Passion for the online business, dedicated to deliver results. And above all, a pleasure to work with.” Marc de Vries, CEO Hyves 12
  13. 13. The Harvest team brings in a useful combination of skills andexperienceSkills and experience form the Harvest team Analytical “Data-driven: insights through profound analysis” Pragmatic Entrepreneurial “Results focused “Strong commercial and street smart” The Harvest team gut-feel” combines years of experience in online business development, strategy consulting and retail Inspiring Creative “Fun to work with” “Out-of-the-box solutions” No-nonsense “Tell it like it is” 13
  14. 14. We practice what we preach: Harvest adVentures brings onlinestart-ups to the next level in a short periodStart-up development phases over time The Harvest adVentures proposition  Only active in our fields of expertise and non competitive with existing clients (Rev) growth “Exit”  After the first traction has been proved, Harvest adVentures steps in and acquires ±10-20%  Harvest brings the venture to the next level in terms of VC or Angel level revenues, operations, team structure, business strategy, leverage Harvest network adVentures Traction proven: Harvest steps in as  Harvest has a trusted network of investors accelerator to hand over the venture to the next investor 6 months Time 14
  15. 15. Harvest brought Offerti.nl, the first adVenturesstart-up, to the next level within a yearIn Q4 ‘10 Harvest acquired a 50% share in Offerti.nl, an online platform for business services and work Q4 ‘10: Get the H1 ’11: Quick wins and H2 ‘ 11: Professionalize and basics right operational excellence funding Actions Actions Actions  Re-brand and new site  Materialized quick wins  Winner in key verticals  Get the basics right  Executed 2011 growth plan  Trained staff and hired future GM  Optimized marketing spending  Hire the right staff  Search for investor and closed deal Result Result Result  30% decline of CPL  50% revenue growth  60% revenue growth  New site live  Hired new team  Significant funding 15
  16. 16. Feel free to reach out to us for more information Harvest – Online Business Development
 Herengracht 262-266
 1016 BV AMSTERDAM
 The Netherlands E: info@harvestamsterdam.com
 T: +31 (0) 20 4277796
 I: www.harvestamsterdam.com 16

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