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  1. 1. Everyone talks about SEO software that will give you the best search engine placement on Google, Yahoo, and Bing but have you ever thought about it from an SEO consultant point of view. Everyone isprobably waiting to hear an answer who is better? Inthis article I will explain to you some of the advanced SEO techniques that are used by SEO consultants and compare it with SEO software more
  2. 2. Capabilities: When it comes to the capabilities of software solution it islimited to software version The software is developed by developers whodevelop software as per "development requirement" and the software willnot perform tasks outside the development requirement Hence this willlimit this software to restricted functions
  3. 3. You may upgrade the capabilities of the current software by purchasinga newer version however it will still be limited When it comes to SEOconsultant it depends on number of factors such as experience, research,training and brightness Also a good SEO consultant is a consultant thatresearches allot and tries multiple of techniques into the search engineand determine the best practice
  4. 4. Hence this will make SEO consultant superior to SEO software due tounlimited capabilities of the consultant from the research, training andexperience You should ask your self a question who helps in thedevelopment of the SEO software The answer is an SEO consultantinstructs the main capabilities of the SEO software during initial stage ofsoftware development
  5. 5. Performance: This is very clear from the above point and I canguarantee you that an SEO consultant will perform way better than SEOsoftware subject to the amount of time spends in an SEO campaign Ihave tried many SEO packages during my initial period of SEOconsultancy and it doesnt matter what you do, you cannot perform betterthan initial trial, and in many occasions my ranking will drop lowerbecause of competition One way of doing better is to try other softwarewhich may perform slightly better and again the search placement willdrop due to competition
  6. 6. This is the stage where you need an SEO consultant to boost yoursearch engine placement higher Search Engine Algorithm update: Inmany occasions the search engine changes algorithm, which directlyaffects the ranking results The SEO software will be incapable to makethe essential change because it is programmed and this during: * SearchEngine changes keyword density from 3% to 2%
  7. 7. This change will make your search engine placement to drop If thesoftware recommended a 3% keyword density From my experience thisdrop will be some thing like 2-4 pages depending on the keyword densityused
  8. 8. Simply the software will not be smart enough to detect read more thechange unless you buy a new software version The SEO consultant caneasily analyse the change and reduces the keyword density to 2% whichis quicker
  9. 9. SEO consultants can also make a quick action regarding the followingchanges: * Search Engine reduces the importance of page title * SearchEngine reduces the importance of meta description * Search Enginelimits the number of incoming links from page A to page B * SearchEngine limits the number of incoming links from site A to site B In everyoccasion the software will not be able to think like a human Thereforeyour project will suffer form the limitation of software
  10. 10. In conclusion I say nothing will replace a good SEO consultant and I canconfirm it to you for example type the keyword "SEO" in Google searchbox you will see on page 1 of Google the list of many SEO companieswho used SEO consultants to optimize their site
  11. 11. read more