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  1. 1. Competition could find in any field eithereducation or marketing. Globalization has given rise to several new corporative sectors of various industries. Moreover it has increasedessentiality of computer. The finest of the entire computer related exertion that we gain isinternet. Now with this medium, one can access information of other end without any time. The availability of various sites one side gives relevant information to its user, at the same time it construct a competition among web portals.see page
  2. 2. One can promote sites to catch more eye of visitor with the help of seoservices The service provider of SEO gives more stress to certainkeywords These keywords are that words used by users to get theirexact search
  3. 3. By giving space to these keywords, one can optimize their web pages toget first in the link search page The popular tactics used by theseservices are backlinks, black hat and white hat The backlinks usespromotion of a number and inbound links tactics while Black hats orspamdexing is a process of forming a frame link of keyword stuffing andarticle spinning that degrade relevance of search result
  4. 4. Search Engine Optimization can be promoted with the help of varioussmo services Search media optimization is a process to create brandimage and business promotions With the help of blog and article writing,online press release writing and distribution and forum making, SEOincrease traffic and penetrate into client target audience
  5. 5. The blog has become a common tool to build online identity and createbrand awareness The see page idea of SEO first used by JohnAudette's company Multimedia Marketing Group, later gain globalapproach with emergence of Google in the year 1998, unveiled by LarryPage and Sergey Brin In the present time about 60% of total net worldpopulation uses Google search for their search for web pages
  6. 6. The uses of Google search have pulled attention of advertiser to usegoogle adwords services for putting advertisement in web pages AsGoogle holds a big share of search market due to user friendly algorithmthat provides easy navigation, quality content, relevance and load, the adwords services of Google cover a large mass of internet visitor and aprimary search for advertisers The Google ad world follows the basicpolicy of pay per click model
  7. 7. The model is made available with the help of ppc services Variousservices related to pay per click offer attractive packages to put youradvertisement in websites The leading services of pay per click serviceprovider are Google ad world, Yahoo search marketing and Microsoft adcenter
  8. 8. All three of them follow a bid based model of putting advertisement Thepay-per-click follows the rules of paying money to host, when their ad isclicked Available of various sites has created a competitive environmentin achieving higher ranking with the major search engines
  9. 9. Hence link building services is a process of establishing relevant,inbound links to web portals to gain targeted traffic by higher ranking inmajor search engine
  10. 10. see page