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Why corporate social responsibility


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These Presentation Speaks about Importance of Corporate Social Responsibility & Actual Meaning of CSR.

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Why corporate social responsibility

  1. 1. BY, Harshith Gowda C S MBA in CSR 1
  2. 2. Corporate Social Responsibility means not only spending some Amount on Social welfare Activities, the exact concept of CSR is Responsibility in Our  Operations  Company Culture  Activities Where Corporates should Maximize Positive & Minimize Downside 2
  3. 3. What are the Triple Bottom Line? People→Planet→Profit This 3 are interlinked to one another, Understanding this will definitely realize the importance of CSR 3
  4. 4. Responsibility towards People? Being Responsible to OUR Customers Shareholders Government Employees Stakeholders etc…. 4
  5. 5.  Customers → Being Responsible for Customers through Quality i.e. providing Right Quality to the Right Cost.  Shareholders → Being Accountable to the Shareholders .  Government → Functioning Ethically.  Employees → Providing Right Salary & Other Benefits Eligible One’s.  Stakeholders → Being Transparent & Ethical ↓ Government,Shareholders,Customers,Employees, Distributors etc…(One Who is Directly or Indirectly Related to Company) 5
  6. 6. Responsibility towards Planet? Sustainability Air Water Waste Management Optimum Utilization of Resources Society Injecting Sustainability in Operations, Activities & Culture 6
  7. 7.  Air → Minimize Carbon Emission i.e. adopt Sustainable technology.  Water → Recycle & Reuse the Water, don’t mix waste water with fresh water(Lake ,River etc..)  Waste Management → Recycle or Reuse produced waste or else tie up with some Waste Management companies.  Optimum utilization of Resources → Don’t waste resources if you use it effectively than finally you see profit @the end. 7
  8. 8. Injecting Sustainability in Operations, Activities & Culture  Sustainable Transportation (Distribution, Inventory Management)  Using Fuels less Vehicles Inside Organization  Climate Change Report  Improve Your Operations based on previous Sustainability reports  Encourage Green Building or (Water Harvestment, Plantation in your Company surroundings “Alter to Green Buildings for existing one’s”)  Inject Sustainability in each & every Department of your Company. 8
  9. 9. Impact on Company Economy or profit  Increase in Customers  Support of Government in future projects  Increase in Share Holders  Ethical Image of the Organization  Government provides better facilities  Demand from other Nations( Red Carpet) to invest in their Country  Smooth run of the Organization with the support of Stake Holders  Avoid future threats  Certification from GRI, ISO26000,Dowjones etc…. 9
  10. 10. 10
  11. 11. Here clearly I have mentioned Investing on Social Beneficial Activities instead of spending. Let me tell How it Becomes investment 1)Why to Spend on Social Beneficial Projects? Every Organizations around the World are making profit only because of Society. Every Resources is taken from society & made profit out of it, even though every one pay tax they are paying for what they are making profit not for what they have made impact on society through their activities, hence it is duty of Corporates to spend some percentage of their profit on Social Beneficial Projects. 11
  12. 12.  Free Advertisement & Publicity → Advertisements from Television Channels & Social Media etc & even mouth publicity from people to people.  Add value to the company → It increases the Existing value of the Company  Builds Faith on Company → Builds Good Image from the view point of Customers, Shareholders and Government etc.  Forgive the Mistakes → Corporates may commit any mistakes for some reason at that point of time they are forgiven from Stakeholders.  Supporting Government → Supporting Government developmental projects or funding to Government projects also helps Corporates in Future. 12
  13. 13. Impact Points Discussed in Slide Number 9 will also Apply This Discussed Points will Prove How CSR is an “INVESTMENT” 13
  14. 14. Contact: 14