Corporate Social Responsibility means not only
spending some Amount on Social welfare Activities,
the exact concept of CSR is Responsibility in Our
Where Corporates should Maximize Positive &
What are the Triple Bottom Line?
This 3 are interlinked to one another, Understanding
this will definitely realize the importance of CSR
Responsibility towards People?
Being Responsible to OUR
Customers → Being Responsible for Customers
through Quality i.e. providing Right Quality to the Right
Shareholders → Being Accountable to the Shareholders .
Government → Functioning Ethically.
Employees → Providing Right Salary & Other Benefits
Stakeholders → Being Transparent & Ethical
etc…(One Who is Directly or Indirectly Related to Company)
Responsibility towards Planet?
Optimum Utilization of Resources
Injecting Sustainability in Operations, Activities &
Air → Minimize Carbon Emission i.e. adopt
Water → Recycle & Reuse the Water, don’t mix waste
water with fresh water(Lake ,River etc..)
Waste Management → Recycle or Reuse produced
waste or else tie up with some Waste Management
Optimum utilization of Resources → Don’t waste
resources if you use it effectively than finally you see
profit @the end.
Injecting Sustainability in Operations, Activities & Culture
Sustainable Transportation (Distribution, Inventory
Using Fuels less Vehicles Inside Organization
Climate Change Report
Improve Your Operations based on previous Sustainability
Encourage Green Building or (Water Harvestment,
Plantation in your Company surroundings “Alter to Green
Buildings for existing one’s”)
Inject Sustainability in each & every Department of your
Impact on Company Economy or profit
Increase in Customers
Support of Government in future projects
Increase in Share Holders
Ethical Image of the Organization
Government provides better facilities
Demand from other Nations( Red Carpet) to invest in their Country
Smooth run of the Organization with the support of Stake Holders
Avoid future threats
Certification from GRI, ISO26000,Dowjones etc….
Here clearly I have mentioned Investing on Social Beneficial
Activities instead of spending.
Let me tell How it Becomes investment
1)Why to Spend on Social Beneficial
Every Organizations around the World are making profit only
because of Society. Every Resources is taken from society &
made profit out of it, even though every one pay tax they are
paying for what they are making profit not for what they have
made impact on society through their activities, hence it is
duty of Corporates to spend some percentage of their profit on
Social Beneficial Projects.
Free Advertisement & Publicity → Advertisements from
Television Channels & Social Media etc & even mouth
publicity from people to people.
Add value to the company → It increases the Existing value
of the Company
Builds Faith on Company → Builds Good Image from the
view point of Customers, Shareholders and Government
Forgive the Mistakes → Corporates may commit any
mistakes for some reason at that point of time they are
forgiven from Stakeholders.
Supporting Government → Supporting Government
developmental projects or funding to Government projects
also helps Corporates in Future.
Impact Points Discussed in Slide Number 9 will also
This Discussed Points will Prove How CSR is an