Search Engine Optimization(S.E.O)By :- Harshil Barot(harshil@JustWebWorld.com)-Department Of ComputerScience,H.N.G.University,Patan,Gujarat.(India)
» What is S.E.O?> The process of improving web pages so they rank higher in search engines for yourtargeted keywords by using several Techniques.> If you are a Web Developer or Designer Than You Must Know about SEO.> By Using SEO You Can Get Your Website,Product,Business or Online Service GetFirst Page On The Search Engine. There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex> The Secret Of The Search Engine are Know Only Some Selected Engineers.
> 90% online user uses search engine to find products andinfo . Your website will constantly feature on page one of thesearch results for terms that best describe your business. Natural search receives 250% more traffic than paidsearch. 1st page of SE result get atleast 80% clicks. If your website is not found within top 30 result (page 1, 2and 3) no one will find it.
Benefits Of S.E.O> Get More Customers to your Website,Businessor any Product.> Brand Visibility.> Site Popularity.> Quality Sales Leads.> Active buyers> Increase your profile against your competitors.
How Do Search Engines Work?• Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database• Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content• Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real- time)• Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.
Key internet marketing strategies» Search engine optimisation (SEO) - no cost per clickOrganic: Results based on content and keyword relevancy (as peralgorithm)» Search engine marketing (SEM) - cost per click Paid Placement (PPC): Google AdWords Yahoo! Search Marketing (YSM)» Search Media Optimization(SMO)Facebook,Twitter,LinkedIn,Myspace,Digg Etc.
What Google See?? URL Title Description Keywords Size Text Meta Tag Links
S.E.O Techniques1. Domain name strategies2. Linking strategies3. Keywords4. Title tags5. Meta tag & description tags6. Alt tags7Submit your website to SEs forindexing.8.Avoid Black Hat Techniques9.Submit Your Sitemap to S.E10.Update Your Site Regularly
URL Submission» Google - http://www.google.com/addurl/» Yahoo! http://siteexplorer.search.yahoo.com/submit» Bing - http://www.bing.com/docs/submit.aspxNow a Days Many Online Tools are There By UsingThat We Can Submit Site to Many Search Engines in aSingle Click.
Google S.E.O ToolsGoogle AdwordsGoogle Webmaster ToolsGoogle Analytic
Google Analytic Tool Show The How Customer Come to Your Site
Use Social Networking Sites For Get More Customer to Your Business Facebook Google + Myspace Twitter Youtube LinkedIn Stumbleupon Digg Reditt Flickr
• Social Media Optimization (SMO)When 93% of your target audience lives, eats and breathes social media, you cannot affordnot to have a dedicated social media strategy that includes social media tools, networkingsites and communities to create a buzz about your product or services . Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. Use Social Media to Promote Your Website. Create Facebook Page Create Google + Page Create Twitter A/c For Your Business. Create Youtube Channels.