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For : Database Design and Management Strategies by Prof: Dr Zaw Zaw Aung.
By : Harry Rao 2B4201
Case Questions:
1. The man...
3. Compare Bloomberg and Kyruus, discuss if it is the agreeable or not.
“becoming the Bloomberg of physician” here the ana...
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Kyruus

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Kyruus

  1. 1. For : Database Design and Management Strategies by Prof: Dr Zaw Zaw Aung. By : Harry Rao 2B4201 Case Questions: 1. The management team debated and listed three options for company's strategic plan. If you are a member of management team, what will be your choice and why? Option 1 : Regulatory Compliance Solutions for Academic Medical Centers Compliance is the major challenge in US health industry, deep industry expertise on this will be the fundamental aspects of other solutions which can be built around. This will give considerable competitive advantage. 2. What kind of feasibility study has been conducted? Are they done enough? The company had done economic feasibility. They had done cost and benefits analysis of each option and its market potential. Options pros and cons are weighted. Option 1- Compliance Market : Kyruus team identified that they needed $4 million dollars to breakeven and they had valued the market at $50 million dollars Option 2 -Patient Referral – Kyruus has to raise $10 million to achieve meaningful milestone but they stood to gain a lot from the “leakage”
  2. 2. 3. Compare Bloomberg and Kyruus, discuss if it is the agreeable or not. “becoming the Bloomberg of physician” here the analogy is the way in which Bloomberg is serving corporates , Kyruus platform has the same potential. Purpose of data consumption is way different in financial industry its for financial analysis for market gains so people buy. It would also help to rank physicians and make it easy for company to choose the best when they want to do trials for instance.However application of Bloomberg approach to some extend may contradict with Kyruus ultimate vision i.e helping physicians deliver higher quality and efficient care, strict compliance regulations in US. 4. What does data/database strategy really mean to the success of Kyruus? What will be the killer app's impact to the Kyruus' success? No doubt its an killer app; Kyruss Platform is a unique architecture of Big data and analytics developed on compliance. Kyruus’s current software in compliance marketing is founded on rich database it offers. Data driven interface and regulation adhering accurate model in health care industry is the pillar to Kyruus success. The business application revolves round the data it continues to collect over time and ability to provide it efficiently and accurately. The Killer app to Kyruus would be the one that optimizes the benefits of health care data to achieve maximum returns or impact in delivering higher quality medical care. The Killer app would determine the future market of Kyruus. It would also define the new direction and its strategic position.

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