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10 High Impact PR Strategies for SXSW


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The more preparation you put into any event before you go, the more you will get out of it, whether that’s a small social gathering at work or a huge industry event such as CES or SXSW for example. Fortunately, there are a number of strategies you can implement to get more out of your participation whether you’re an attendee, exhibitor, sponsor or session host (or even an online spectator).

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10 High Impact PR Strategies for SXSW

  2. 2. In 2016, there were an estimated 70,000 SXSW trade show, exhibit and party attendees over a 4 day period with nearly 38,000 SXSW Interactive participants (including 82 foreign countries) of which 3,093 were speakers at nearly 1,400 sessions. THE CHALLENGE
  4. 4. Follow these 10 strategies consistently before SXSW to up your game during and after in ways that maximize your time, energy and resources, not to mention, help position you as the go-to guru in your industry. THE SOLUTION
  5. 5. TIMING IS EVERYTHING Condition the marketplace ahead of time to increase your share of voice. Plan to distribute a consistent cadence of company news and created content leading up to the SXSW March 10th start date.
  6. 6. MID-JANUARY A Wise PR Guide to Visibility
  7. 7. HAVE SOMETHING TO SAY With 200K to 300K articles published daily now, you need a plan that involves frequency and quantity to capture your share of voice. Having a thoughtful plan and knowing what you’re going to contribute to the conversation ensures you have something fresh and relevant that highlights and builds on your expertise as the noise around SXSW heats up. Create a content strategy. This can include a blog post series, Tip of the Day tweets and LinkedIn posts, etc.
  8. 8. YOUR WHO’S WHO LISTCreate a personalized email and social media Who’s Who list of key reporters, bloggers, influencers and other digital tastemakers who will be at SXSW 2017. Start after CES. These are the folks you want to build rapport and visibility with. Start making contact, sharing content, etc., now.
  9. 9. #HASHTAG YOUR REACH Give your tweets and posts added reach and visibility with hashtags. Now is the time to compile a list of tags to include in social media posts. You’ll be able to find the conversation now, participate, follow and engage in it real-time during SXSW. Include event hashtags, like #sxsw, #sxsw2017, as well as other more niche tags relevant to your expertise and audience.
  10. 10. LATE-JANUARY A Wise PR Guide to Visibility
  11. 11. GET FAMOUS If you have news leading up to SXSW or timed to SXSW, you need to be on the radar of print/digital reporters by mid-to-end of January for consideration, to give time for their editors to be pitched, approved, etc., and be included as an expert source. Period.
  12. 12. ALWAYS BE INVITINGThe opportunity for in person meetings with multiple people in one place during a limited time is one of the benefits valued by SXSW attendees. But, as usual, timing is everything - and by that we mean the early bird catches the worm. Create your short list of reporter, blogger and influencer names with their contact info in January. In early February start suggesting coffee, breakfast or a drink and confirm with calendar invites. Schedules are usually booked 2+ weeks out. After that, the only way you’ll be able to meet your short list will be by accident. Or ambush.
  13. 13. EARLY FEBRUARY A Wise PR Guide to Visibility
  14. 14. TUNE INTO SXSW MEDIA CHANNELS Identify and plan to follow SXSW content and social media channels, including their blog, Twitter feed and others where they’ll be communicating all the goings on before, during and after the event. Do this so you have the context to contribute informed comments when you participate in the conversation.
  15. 15. CAN I GET A @MENTION? @TechCrunch @Digiday @Mashable @SXSW Begin to build rapport with your curated list of SXSW reporter, blogger, and tastemaker contacts by commenting, sharing and mentioning them in social media now and throughout the event in real-time.
  16. 16. AT SXSW A Wise PR Guide to Visibility
  17. 17. BREAK THE NEWS Extend your news & content strategy right through SXSW. Cue up releases, plan daily tweets, snag selfies with folks from your key influencer list, Facebook live stream and v/blog posts. Even if you’re not attending you can monitor what’s coming out and do your own round-ups and takeaways.
  18. 18. BEYOND SXSW A Wise PR Guide to Visibility
  19. 19. EXTEND WARMTH ALL YEAR Follow up after SXSW and tie up any loose ends. TechCrunch Disrupt, Cannes, Advertising Week, CES and plenty of other events are just around the corner and many of the same experts attend those as well. Keep the connections and conversations warm for next time.
  20. 20. WHAT’S NEXT? Thank you for viewing the Wise PR “take it with you” Guide to 10 High Impact Visibility Strategies Successful People Do BEFORE #SXSW2017 to Stand Out. Now it’s time to put them into action. Here are a few next steps: ★ Brainstorm topics for a blog post series that can also do double duty as Tip of the Day tweets, and other social media channel posts - or as a download for lead generation. ★ Be sure to create your shortlist of influencers and hashtags so you can start interacting as soon as possible. ★ Many of the plans and actions will build up and continue through SXSW but an early start is key for achieving real impact. ★ Contact us with questions. Info on following slide or click here. WAIT. We have one more question on the next slide before you go.
  21. 21. QUESTIONS? NEED HELP? Need to ramp up your visibility for SXSW (or other activities and tent pole events throughout the year) through content strategy and marketing, and/or public relations and news coverage? Please contact our team. WISE PR Call: 212.777.3235 Email: Web: Sign up for Words From the Wise newsletter Use our web form to tell us more about you
  22. 22. Call: 212.777.3235 Email: Web: Sign up for Words From the Wise newsletter Use our web form to tell us more about you