Digipak Research

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Digipak Research

  1. 1. Digipaks By Harrison Wheeler Research
  2. 2. What is a Digipak? A digipak is an exclusive version of a CD or DVD Digipaks generally consist of a gatefold (book style) case which has a CD, DVD or both inside. It often offers exclusive content to buyers including bonus tracks, lyrics and videos. Sometimes bands give away digipaks to people who pre-order tickets to their shows.
  3. 3. Unique Selling Points of Digipaks Limited Edition/ Exclusives Personalised nature Expensive- Content must be of value Artwork, photography only available in Digipak Some bands offer secret gigs to buyers of the digipaks Digipaks form part of the marketing and promo campaign
  4. 4. Key Features Selection of new tracks Selection of remastered tracks Music videos Live Footage Exclusive Interviews Documentary “The Making Of…” Booklet Pictures Lyrics Artwork Band Notes

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