SACRED COW, PURPLE COW, CASH COW - Introduction

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Welcome to this introduction to the 2013 Professional Development Seminar titled: "Sacred Cow, Purple Cow, Cash Cow."

Being purple is about being strategic. Purple Cow strategies involve redefining and confounding expectations. Presenting things that already exist -- the work that you already make-- in a new, unexpected context. The Seth Godin lecture titled "How To Get Your Ideas To Spread" can be found a the following URL:http://www.ted.com/talks/seth_godin_on_sliced_bread.html

During for our PDS program, five speakers present their experiences and strategies for becoming that unexpected purple cow and help us ALL get a little purple.

The five presentations cover the following topics:
1. video and photography,
2. pop up stores,
3. the experience economy,
4. using websites and mobile platforms,
5. accessing fashion and style magazines

Here is the list of presentation topics & speakers given at the SNAG 2013 Conference:

Natasha Granatstein "The Unexpected Purple Cow: Pop-Up Stores and Alternative Exhibition Spaces"

Rachel Timmins " Purple Cow: Documentation via Video and Photography"

Lara Bazant " Bringing the Purple Cow to the Market: Tapping Into the Experience Economy"

Justin D. Hartzman and Jeremy Poriah "All You Can Eat Website - Customizing the Cow: New Trends in Cross Platform Web Optimization"

Michelle Bilodeau "10 Tips for Catching & Keeping an Editor's Attention"

These presentations are sponsored by SNAG (Society of North American Goldsmiths) and MJSA (Manufacturing Jewelers and Suppliers of America)

All the presentation will be up by the end of June.
Questions or comments are welcome.
Leave a comment here or contact Harriete Estel Berman directly at:
bermaid [at] Harriete-estel-berman.info

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SACRED COW, PURPLE COW, CASH COW - Introduction

  1. 1. Sacred Cow, Purple Cow, Cash Cow
  2. 2. http://youtu.be/Okw7eHfSqe4

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