<ul>In what ways does your media project use, develop or challenge forms and conventions of real media products? </ul><ul>We aimed to challenge the main forms and conventions within our media children’s film. We followed the stereotypical aspects of an opening title sequence, played with non-diegetic sound of happy, upbeat music, to highlight the theme and genre of the film to the audience. We already establish the main character of the film and portray his character type to the audience in the choice of scenes, e.g ‘Jimmy’ skipping along a fence. These were the main two conventions we followed from stereotypical children’s films, although we did use more minor ones e.g tracking shots of the character. </ul>
<ul>Continued… </ul><ul><li>The genre of our children’s film is fantasy/comedy as it contains certain elements of both within it. We feel it has similar aspects of professionalism to other children’s films as the editing of transitions from shot to shot is very fluent and gives off a happy feel of environment to the audience. This is how we want them to feel throughout the piece, which is why we have started on a positive. We could compare our piece to the Disney film ‘Enchanted’ as they both contain elements of un-naturalistic behaviour within them.
Our camera work is vital in creating a happy atmosphere for our opening scene as the shots used establish our main character's jolly attitude. We use tracking shots and medium shots to show ‘Jimmy’, but not fully revealing him, as presumably that will happen as the film commences. </li></ul>
<ul>Continued… </ul><ul><li>In the mise-en-scene we see lots of natural imagery, such as trees, buildings, roads. This gives it a naturalistic environment, and later contrast with the unrealism of the ‘talking burger’ and certain scenes of animation in the film. The mise-en-scene of our product really links with the lighting, as when ‘Jimmy’ is outside by lots of green imagery, there is very bright lighting, representing a happy atmosphere. However, when he is inside and surrounded by dirty walls, rude students and very limited scenery, the lighting is a lot dimmer, to portray his change in emotion.
The editing of our piece was our main attempt of challenging the forms and conventions of a stereotypical children’s film, as well wanted it to look as professional as possible with a good use of transitions, pace and shot duration. I feel we did this successfully and our overall use of micro elements within the piece worked well. </li></ul>
<ul>How does your media product represent particular social groups? </ul><ul>We feel the main audience that our media product will appeal to are young children, who we hope will find the action on screen to be funny and entertaining. It may also appeal to families in general, however adults may find it slightly too immature for their liking. The reason for it appealing to young children more than anyone is because it contains very silly behaviour, that stereotypically children find amusing. For example, when our main character falls over because he struggles to remove his bag. The main character ‘Jimmy’ has also taken the role of a little boy, which means the younger generation can relate to their own situations in everyday life, as well as expanding their imagination. </ul>
<ul>What kind of media institution might distribute your media product and why? </ul><ul>Looking into all possible film distributors that may take an interest in our chosen film, we decided the most suitable for our media product to be Disney. This is because they have produced extremely similar types of film and have done so for a long period if time. It is also an immensely popular distribution company and will appeal to our target audience. Families will be more willing to attend if they feel confident that it’s suitable for their children, and this will certify that for them. Another film by Disney that may relate to our media product is ‘Up’ which also includes a young boy as one of the main characters. We have followed many similar conventions that Disney distributors use in theirs and it would add to the list of successful films they have released. </ul>
<ul>Who would your audience for your media project be? </ul><ul>The media product we created would be aimed specifically at children and families. This is because we wanted the children’s film opening sequence we developed to appeal to that particular audience as they are going to be most likely to want to see the film. Therefore, the film would sell more tickets and earn more money. </ul><ul><li> </li></ul>
<ul>Continued… </ul><ul><li>I feel we have definitely achieved our aim of making our product appeal to the appropriate target audience, in the way we edited our piece together to make it suitably visible for our younger generation, yet entertaining and fun, allowing them to stay interested on the film. The type of humor appeals greatly to a younger generation, as well as being enjoyable to older family members as well, for example the parents.
We decided to give our BBFC classification of our media product a PG, as the humor involved within the sequence may not be entirely suitable for children, as they may not completely understand the concepts or some parents may find scenes too inappropriate or influential for their children. </li></ul>
<ul>How did you attract/address your audience? </ul><ul>We feel the most promising selling pointing of our product is the comedic sense we’ve displayed towards the audience. Although the film would contain serious scenes, it is mainly overlapped by funny moments that leave the audience members leaving with a positive feel towards the film. For example, when ‘Jimmy’ walks into the glass door, although it appears to be a bad moment for him, the audience can relate to the type of situation and see the comical side of it. The overall use of scenery, camera shots, editing etc, allow the audience to feel pleasure out of watching it. </ul>
<ul>What have you learnt about technologies from the process of constructing this project? </ul><ul>There were many success’s from the project we created, some that we were extremely happy to see worked so well. For example the way our piece flowed so well, switching through transitions smoothly so that it did not look unprofessional. However, there were some small errors we did not consider when filming and editing that we should have taken into consideration, and will improve in future projects. </ul>
<ul>Continued… </ul><ul>The continuity of a product is very important, as you want to make sure every scene follows the next and that there is not a noticeable difference on camera when a transition changes, for example an object moving from the left side of a table, to the right side. Our continuity error was made as during one shot there are many people in the mise-en-scene, however when it converts to the next scene, there are no people still in the scene. This was mainly due to the time in which we had to film, as when we filmed later there were much less people in our location and we could not help that. This does to subside from the fact that it is a noticeable error within our piece and one that we have liked to avoid. Due to this error occurring we have learnt how vital the continuity of a product needs to be in order to make it successful and look professional. </ul>
<ul>Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full project? </ul><ul>After constructing our preliminary task we took into consideration some of the minor errors we made during filming. This included our main error or poor lighting at certain points in the production which we had to sort out in the editing process. We learned to make certain the lighting was of a good standard and was acceptable for the atmosphere within the piece; bright and sunny. We have also learned about the editing process of a production and how much work and specific detail goes into it. There are lots of little things that require editing, such as transitions, sound, text etc. We learned that to make the production to the best of it’s ability, lots of work is required to allow the piece to flow smoothly and the on the screen images to be more believable and realistic. </ul>