How To Create the ‘Right’ Social User Experience                    January 2013Yaacov Cohen       BusinessNextCo‐founder ...
The Consumer User Experience                               2
The Enterprise User Experience                                 3
4
Aggregated User Experience                   5
6
7
Contextual User Experience                   8
9
Accessible From Anywhere                10
Aggregated      Contextual           Accessible       Mobile   Desktop      Cloud                                         ...
Social User Experience for the Enterprise                              12
Social CRM             Mary Ghomby closed a $300K op with BDSF       HR             Katie Fredrickson was promoted to Seni...
Social User Experience….Everywhere      In the Office.            On the road.     On run.         Wherever.    On the des...
Stay in Touchlp                   January 2013Yaacov Cohen       BusinessNextCo‐founder & CEO   Las Vegas, NV@yaacovc     ...
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How to create the social user experience

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During the past five years, the consumer user interface has been totally re-invented. With some amazing innovations such as touch interface, activity streams and application stores. Apple, FaceBook and LinkedIn have been the main driver of this re-invention. The interface is super intuitive and even our three years old are comfortable using our iPads. But the enterprise user experience has been left far behind.
Business users continue to use Point and Click, Cut and Paste applications.
Our ERP, CRM and most of day-to-day applications seem to have missed the innovation train. This presentation shows what enterprise applications can learn from their consumer cousins and what the future of the enterprise user experience looks like while being accessible from everywhere...the desktop, Mobile and the Cloud.

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How to create the social user experience

  1. 1. How To Create the ‘Right’ Social User Experience  January 2013Yaacov Cohen BusinessNextCo‐founder & CEO Las Vegas, NV@yaacovc 1
  2. 2. The Consumer User Experience 2
  3. 3. The Enterprise User Experience 3
  4. 4. 4
  5. 5. Aggregated User Experience 5
  6. 6. 6
  7. 7. 7
  8. 8. Contextual User Experience 8
  9. 9. 9
  10. 10. Accessible From Anywhere 10
  11. 11. Aggregated Contextual Accessible Mobile Desktop Cloud 11
  12. 12. Social User Experience for the Enterprise 12
  13. 13. Social CRM Mary Ghomby closed a $300K op with BDSF HR Katie Fredrickson was promoted to Senior  Acct Exec for  Optima on 9 June 2012 Sam Cooper uploaded  Topx‐proposal.doc in   Finance/Tax Sam Cooper closed a $450K op with Grants  Donna Kalso uploaded Optima. docx in  Sales/Proposals Donna Kalso added Mary Ghomby as  colleague Donna Kalso was promoted to Senior Acct  ERP Exec for  Optima on 9 June 2012SharePoint Eliot Bush  tagged Grants on 9 June 2012 Sam Cooper closed a $320K op with ACC  closed a $250K op with Grants Mary Ghomby downloaded acme version 3.2  on 11 June 2012 Donna Kalso was promoted to Senior Acct 13
  14. 14. Social User Experience….Everywhere In the Office.  On the road. On run.  Wherever.  On the desktop. In Outlook On the iPad. On the iPhone In the cloud 14
  15. 15. Stay in Touchlp January 2013Yaacov Cohen BusinessNextCo‐founder & CEO Las Vegas, NV@yaacovc 15

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