Ibm cost of computing provocative statements whitepaper


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Is your client or prospect aware that their computing infrastructure may only be working at 15% of it's true capacity and eating up more than 70% of their IT budget?

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  • Is your client or prospect aware that their computing infrastructure may only be working at 15% of it's true capacity and eating up more than 70% of their IT budget? This new cost of computing document focuses on helping clients to use their IT asset as a key business asset and reducing cost with a clear call to action to IBM's Space, Zodiac, Butterfly and Dynamic Infrastructure assessments.
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Ibm cost of computing provocative statements whitepaper

  1. 1. Scale Up ComputingWould you ever buy aten-storey office buildingand only use two floors?Your computing infrastructure should be a keybusiness asset. Did you know that it may only 1be working at 15 per cent of its true capacity?And eating up more than 70 per cent of your ITbudget on operational support and maintenance?Part of a series of papers on doing More with Less
  2. 2. Scale Up Computing 85% of your current 41% of data center managers 80% of digital data is now computing claim their data centers unstructured3 and capacity could will max out their energy requires greater effort be sitting idle capacity within one to turn it into usable to two years2 intelligenceOperating your existingIT infrastructureinefficiently couldundermine yourability to differentiate,compete, win businessand grow. Re-thinkingthe commercialisationof that infrastructurecould improveefficiency and cut yourtotal cost of computingby over 30 per cent. 4
  3. 3. How long would you tolerate an expensive, business-criticalemployee who only spent 15 per cent of his or her time – yourorganisation’s time – actually working productively? Chances are,that employee wouldn’t last very long. Yet your organisation couldbe effectively using just £15 out of every £100 you spend on yourcomputing capacity.It’s like buying a fantastic new ten-storey office building but only partially using help reduce IT systems and up to 70%two floors. How can so much waste be tolerated? It doesn’t happen overnight. storage cost by over 30 perAs an organisation’s needs evolve, IT systems are introduced to cope with cent while improving youranticipated requirements as well as actual use. In the drive for growth, a computing capacity andcompany’s IT infrastructure can start to sprawl, and quickly become expensive productivity, through:and outdated. As a result, companies are often overspending on power, labour • a reduction in servers viaand maintenance for IT without realising the extent of the problem. virtualisation – typically by savings7 could The complexity and cost associated with heritage computing technologies over 50 per cent.8 You can be achievedmeans that enabling change, flexibility and business growth can be restricted. ditch demanding data through serverBuying new technology is not always the answer. Adding equipment as you need centres that have been virtualisationit, also known as “scale out” computing, consumes more space and power, and draining your business of involves more maintenance energy while gaining a and support costs. single view of all computing; up to 50% Businesses need to • a significant reduction in operating system and software licensing costs – improve and simplify offering an estimated 30-70 per cent savings – without loss of productivity; and their IT environments if • a significant reduction in power costs – up to 60 per cent of current IT they strive to optimise IT power consumption costs in some cases. performance. less storage5 is Each of the assessments can provide specific and tailored recommendations possible with efficient DO MORE WITH LESS for an organisation’s IT infrastructure, revealing where you can do more with less. compression and Research has shown that, This is a question of efficiency and optimisation, with workloads data support in the long run, the market optimisation the ultimate goal. Different application workloads have different rewards those who make the characteristics and requirements. By applying effective hardware and software most of the right computing solutions an organisation can increase performance and manage complexity while resources in the right way.6 lowering costs. Improving the performance and effectiveness of IT systems resultsIn other words, you’re better off making the most of the appropriate IT systems, in a more powerful and power-efficient model, with more capacity for far less cost.rather than just buying in more IT systems simply because they are new. While many organisations in the UK are resigned to doing the same for less, at WHERE NEXT?IBM we are committed to doing more with less. Much more. And we believe IBM continues to enhance its systems in both its servers and storage to deliveryour organisation could do the same. the stream of performance that took the industry from megahertz to gigahertz to IBM uses integration, optimisation and innovation to unlock the IT multi-core. But this is only one part of the puzzle. IBM is redefining the industry’sefficiencies that can transform your business. Together, we can help you to prevailing view of performance from the chip and virtualisation capabilities, all themake more of the computing capacity you are failing to use while making way through the operating systems, middleware and deep optimisation ofsavings in the process. Instead of that mostly empty ten-storey building, you workload characteristics.could have a two-storey space that allowed you to maintain and improve your It is time to STOP the sprawl of commodity technology and thecurrent performance while eliminating waste and maximising utilisation. increasing waste of space, Assessing your current IT infrastructure and understanding what you have energy and financial up to 41%already got will allow you to streamline your systems by cutting wasteful resources. By working yourspending and investing in the right IT options only where needed. Alternatively, organisation’s computingintroducing utility computing could be a solution that would entitle you to pay capacity smarter and harder,for your usage only (i.e. don’t buy ten floors, lease two). the advantages will quickly stack up. Do you ignore theUSE AND IMPROVE WHAT YOU’VE GOT, lower cost and 35% less overwhelming evidence ofGET RID OF WHAT YOU DON’T NEED energy per transaction9 waste in your largely idleYou need to understand your organisation’s IT estate and find out more achieved by optimising system? Or do you flex thoseabout the other floors in the building. IBM can help analyse current total cost workload systems and force themof ownership for IT infrastructure in detail, taking into account all facilities, to give you more for lesshardware, software and support staff costs. These infrastructure studies can money? The choice is yours.
  4. 4. SCALE UP COMPUTING © Copyright IBM Corporation 2010CONTACT USTo find out if an assessment is right for you, IBM United Kingdom Limitedor to discuss how to do more with less, 76 Upper Groundcontact your IBM representative, or: South Bank LondonPete Kearney SE1 9PZIBM UK & Ireland+44 (0) 7802-245354 The IBM home page can be on the internet at IBM, the IBM logo and are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. Copying or downloading the images contained in this document is expressly prohibited without the written consent of IBM. This publication is for general guidance only. All Rights Reserved.References1. According to IBM estimates – see “Smarter Systems for a Smarter Planet: Executive Overview”. IBM, 2010.2. Based on IBM research.3. “IBM Announces Smart Analytics and Transactional Systems to Draw Key Insights from Vast Amounts of Data”, IBM news release, 2010.4. Based on IBM findings – see “Smarter Systems for a Smarter Planet: Executive Overview”. IBM, 2010.5. “Accelerating Business Value with Smarter Systems: Optimized Software, Hardware and Services”, IBM Smarter Systems Tour, 2010.6. Technology Economics: Economics of Computing – The Internal Combustion Mainframe”. Dr Howard Rubin, CEO and Founder Rubin Worldwide. “Accelerating Business Value with Smarter Systems: Optimized Software, Hardware and Services”, IBM Smarter Systems Tour, 2010.8. Based on IBM findings– see “Smarter Systems for a Smarter Planet: Executive Overview”. IBM, 2010.9. “Accelerating Business Value with Smarter Systems: Optimized Software, Hardware and Services”, IBM Smarter Systems Tour, 2010.