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Wertsch�pfung
100
67
33
0 33 67 100
hoch
mittel
niedrig
niedrig mittel hoch
Relative Wettbewerbsvorteile des Unternehmens ...
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Grundschema Portfolio Matrix

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Grundschema Portfolio Matrix

Published in: Economy & Finance
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Grundschema Portfolio Matrix

  1. 1. Wertsch�pfung 100 67 33 0 33 67 100 hoch mittel niedrig niedrig mittel hoch Relative Wettbewerbsvorteile des Unternehmens in bezug auf die einzelnen strategischen Gesch�ftseinheiten Grundschema der Portfolio-Matrix Investitions- und Wachstumsstrategien Selektive Strategien Absch�pfungs- und Desinvestitionsstrategien Quelle: Hans H. Hinterhuber, Strategische Unternehmensf�hrung, I Strategisches Denken, 8. Auflage, ESV-Verlag, 2011, Seite 171

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