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[MIX 2016] 重新思考與發現—設計核心的價值體驗 / 陳文剛 大予創意設計 使用經驗設計總監、楊英亮 大予創意設計 創意總監

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MIX2016 行動體驗設計論壇

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[MIX 2016] 重新思考與發現—設計核心的價值體驗 / 陳文剛 大予創意設計 使用經驗設計總監、楊英亮 大予創意設計 創意總監

  1. 1. Innovate Your Business with User ExperienceMIX 2016 2016/05/27 re-think / s S
  2. 2. Alan David Creative Director User Experience Director
  3. 3. Introduction - about AJA Every customer is precious to us, whether big or small. Image credit: ShutterStock
  4. 4. 01 t 02 g 03 U 04 C g 05 U g
  5. 5. UX
  6. 6. g A AT
  7. 7. Introduction - Clients Every customer is precious to us, whether big or small. UX 2009 Image credit: http://www.teehanlax.com/blog/ux-fund-matures-up-393/
  8. 8. Introduction - Clients Every customer is precious to us, whether big or small. UX 2009
  9. 9. e P
  10. 10. Introduction - about AJA Every customer is precious to us, whether big or small.
  11. 11. Introduction - about AJA Every customer is precious to us, whether big or small.
  12. 12. 01 t 02 g 03 U 04 C g 05 U g
  13. 13. g
  14. 14. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
  15. 15. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
  16. 16. What is innovation? Image credit: http://bizarre.viralnova.com/strange-useless-inventions/
  17. 17. g
  18. 18. = What is innovation? Image credit: http://www.narlabs.org.tw/en/news/news.php?news_id=573
  19. 19. What is innovation? Invention: A discovery, a finding. Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main American Heritage Dictionary
  20. 20. What is innovation? Innovation: The act of introducing something new Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main American Heritage Dictionary
  21. 21. Innovation vs. Invention What is innovation? Image credit: https://www.diffferent.de/innovation-mit-system-diffferent-meets-young-presidents-organization/#main
  22. 22. Innovation must be user-centric What is innovation? NewValuableUniqueWonderful Innovation Invention Creation Novelty Level of User-centric
  23. 23. g
  24. 24. g g C C
  25. 25. 01 - What is necessary for innovation? Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html
  26. 26. Image credit: http://www.bonkersworld.net/organizational-charts/ , http://movies-in-theaters.net/microsoft-org-chart.html 01 - What is necessary for innovation?
  27. 27. 01 - What is necessary for innovation? AJA 2.0 (2015 ~) AJA 1.0 (2009~2014)
  28. 28. 02 - What is necessary for innovation? Image credit: http://www.gentlemansgazette.com/beer-guide/
  29. 29. 02 - What is necessary for innovation? Image credit: http://www.hellomagazine.com/cuisine/2015051925311/milk-cow-almond-rice-soy-health-benefits/
  30. 30. 02 - What is necessary for innovation?
  31. 31. 02 - What is necessary for innovation? Image credit: http://www.toptenz.net/10-ways-beer-shaped-human-civilization.php
  32. 32. 02 - What is necessary for innovation? Image credit: https://kennettbeverage123.com/2015/01/24/
  33. 33. Video credit: https://www.youtube.com/watch?v=0fKBhvDjuy0 03 - . What is necessary for innovation?
  34. 34. Innovation requires interplay between a product offering (technology) & a market (people). z w b D
  35. 35. g C C
  36. 36. 01 t 02 g 03 U 04 C g 05 U g
  37. 37. http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html How to Innovative Step by Step
  38. 38. s g e D a-.
  39. 39. l o 0 R l W lo l l l X m N o l p n l
  40. 40. UQ oA
  41. 41. How to Innovative
  42. 42. How to Innovative
  43. 43. o l p n How to Innovative
  44. 44. z t How to Innovative
  45. 45. c How to Innovative
  46. 46. How to Innovative
  47. 47. % & y
  48. 48. 2014 7 6.2% 30-40 4.2 65 39.45 30 36.44 % & How to Innovative
  49. 49. 1 10.85 30 How to Innovative
  50. 50. J J e “ “ How to Innovative
  51. 51. How to Innovative
  52. 52. i How to Innovative
  53. 53. How to Innovative
  54. 54. o 9 9 How to Innovative
  55. 55. How to Innovative
  56. 56. Features Attribute User Benefit Value / Brief Online account | Interest rates | Charge note Anypay | Click investment Save time | Earn money Convenient | Analysis Fast Human How to Innovative
  57. 57. How to Innovative How to Innovative
  58. 58. How to Innovative l 2 P
  59. 59. How to Innovative R 5 92 6A5 m 9 59 5 623 5 eP 6 646 Design Goal
  60. 60. How to Innovative
  61. 61. How to Innovative
  62. 62. 01 t 02 g 03 U 04 C g 05 U g
  63. 63. g C C
  64. 64. g i OJU g y OJU g OJU p
  65. 65. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: https://vimeo.com/32228968
  66. 66. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/
  67. 67. Kintsugi: The Art of Broken Pieces Why innovation must be user-centric? Image credit: http://www.thisiscolossal.com/2014/05/kintsugi-the-art-of-broken-pieces/
  68. 68. g OJU g OJU g OJU p r
  69. 69. g D S w
  70. 70. 01 : Innovation in real world Image credit: https://tanjafoehr.com/2014/03/20/innovative-idee-und-alle-sind-dagegen-na-dann-lauft-ja-alles-nach-plan/
  71. 71. 01 : Innovation in real world
  72. 72. 02 : (Z > B) Innovation in real world Inertia Risk Gain Pain Value Revenue Savings Opportunity Competence . . Changes Uncertainty Switching costs Fail rate . . Cost Time Efforts . .
  73. 73. Inertia Risk Gain Pain 02 : (Z > B) Innovation in real world
  74. 74. Gain Pain Inertia Risk 02 : (Z > B) Innovation in real world
  75. 75. 02 : (Z > B) Innovation in real world
  76. 76. 02 : (Z > B) Innovation in real world
  77. 77. 03 : Innovation in real world Image credit: http://mmfixed.com
  78. 78. 03 : Innovation in real world Before After
  79. 79. 03 : Innovation in real world
  80. 80. n D Real problem, real solution.
  81. 81. 01 t 02 g 03 U 04 C g 05 U g
  82. 82. g E rg O U JU y U U n
  83. 83. g U e n y U S a
  84. 84. Way to innovate, find AJA

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