Workshop 4 1 fei welcome and introduction

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  • tradition of bringing great Classical, Jazz and World Music to Yorkshire. From the spring Sunday coffee concerts to our summer music festival and beyond, we’ve featured exceptional orchestras and artists such as Van Morrison, Lesley Garrett, Nigel Kennedy, Yehudi Menuhin, Clare Teal, BB King and Amy Winehouse.
  • Workshop 4 1 fei welcome and introduction

    1. 1. William Culver-Dodds Associate Director
    2. 2. British Council VietnamFestival WorkshopJune 2011 Programme Objectives• Enhance knowledge, skills and understanding effectively to prepare and / or oversee the development of a festival fundraising strategy• What are the elements that can be part of sponsorship and fundraising portfolio• Develop a fundraising and sponsorship plan for the Vietnam Festival proposal
    3. 3. British Council VietnamFestival WorkshopJune 2011 10 Sessions 1. Sponsorship and Fundraising Planning 2. Why Businesses Sponsor 3. Understanding what Festivals have to Offer 4. Identifying Potential Sponsors 5. Creating the Sponsorship Proposal
    4. 4. British Council VietnamFestival WorkshopJune 2011 10 Sessions6. The Sales Process7. Contracting and Servicing the Sponsorship8. Individual Giving9. Co-Productions10. Foundations and International Funders
    5. 5. British Council Vietnam Festival Workshop June 2011 Sunday Monday Tuesday Wednesday i) Coproducing10.00 – 11.15 Introduction Festival Offer Sales Process ii) International Break Identifying Contracts and Group11.30 – 1.00 Planning Sponsors Servicing Presentations Lunch Why Business Sponsorship Individual Group 2.00 – 3.30 Sponsors Proposals Giving Presentations Break DMIAF DMIAF DMIAF 3.45 – 4.45 Plenary group work group work group work
    6. 6. British Council VietnamFestival WorkshopJune 2011 Activity per Session • Introduce topic • Look at festival case studies • Undertake an activity • Discuss in groups in relation to DMIAF • Whole group feedback
    7. 7. British Council VietnamFestival WorkshopJune 2011 Goal for the Week . . .• Aim is to develop a fundraising plan for Dong Mo International Arts Festival & present on Friday• Opportunities for group discussion each session• 1:1 and /or group discussion end of every day
    8. 8. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    9. 9. © Culver-Dodds Cultural Consultancy
    10. 10. H20 festivalBringing Yorkshire’s landscape to life © Culver-Dodds Cultural Consultancy
    11. 11. Sponsorship Awards • Brand Sponsorship of the Year • Cultural Branding Award • Arts Business and Employees Award • Community Project of the Year • Harrogate Business Tourism Award
    12. 12. © Culver-Dodds Cultural Consultancy
    13. 13. H20 festivalBringing Yorkshire’s landscape to life
    14. 14. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    15. 15. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    16. 16. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    17. 17. © Culver-Dodds Cultural Consultancy
    18. 18. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    19. 19. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    20. 20. Festivals Portfolio © Culver-Dodds Cultural Consultancy
    21. 21. British Council VietnamFestival WorkshopJune 2011 What is Fundraising? Fundraising is the process of soliciting and gathering contributions as money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies
    22. 22. British Council VietnamFestival WorkshopJune 2011 What is Sponsorship?“An investment which yields a commercialreturn for the sponsor. The investment can bemade in financial, material, or human terms” Kim Skildum-Reid
    23. 23. British Council VietnamFestival WorkshopJune 2011 What is Sponsorship?“A cash and / or in-kind fee paid to a property (such as a festival) in return for the exploitable commercial potential associate with that property” Prof. Stan Getz
    24. 24. British Council VietnamFestival WorkshopJune 2011
    25. 25. British Council VietnamFestival WorkshopJune 2011 Questions to ask before you begin... • How much money is needed? • Is the purpose just to raise money or is it also to raise awareness? • What is your supporter base? • What resources are available to support the fundraising? • What is the timescale?
    26. 26. British Council VietnamFestival WorkshopJune 2011 Should your Festival Seek Sponsorship?• Does your festival have the right benefits that can be offered?• Are your major stakeholders likely to approve of commercial sponsorship?• Are there companies that are not suitable as sponsors?• Does the festival have the resources necessary to sell and operate a sponsorship?
    27. 27. British Council VietnamFestival WorkshopJune 2011 Fundraising Planning Process After the break . . . What are the revenue streams that contribute to a sponsorship and fundraising portfolio? After lunch . . . Why do businesses sponsor?
    28. 28. British Council VietnamFestival WorkshopJune 2011 TEA BREAK

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