Now more than ever, marketing managers need to sift through an ocean of data to find information that is actionable. People struggle to get past the "so what?" playing in their head as they look for ways to increase sales, cut costs, or ensure quality.
Dashboards only make this problem worse with fancy data visualizations and dozens of metrics all in one place. Truth is, most dashboards just sit on a shelf, without adding value to the firm. What's missing is an action plan.
The webinar is presented by Roy Wollen, president of Hansa Marketing Services. It covers the common pitfalls of marketing dashboards as well as good and bad case study examples. Watch and learn how to start solving business problems with effective marketing dashboards.
If you are responsible for business intelligence and use dashboards to communicate marketing information, contact us to see how we can help. Don't let your dashboards will just sit on a shelf! Use them to solve business problems.
Don't miss our next free online webinar. Register here: http://hub.am/XwTIKo