Selling new products to early adopters
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Selling new products to early adopters
May. 7, 2017•0 likes•357 views
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10 steps to identify and engage high propensity early adopters. Securing the first (say 10 or $1M revenue) enterprise early adopters to validate an incomplete solution and generate references is a tough mission. Its evangelism rather than sales.
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Selling new products to early adopters
- Selling new products to early adopters 10 steps to identify and secure high propensity early adopters
- The validation clock is running, tick-tock, JFDI free offers to visionary early adopters to get validation going. consultative evangelism rather than sales. free validation offers
- validation cascade validate product, outcomes and benefits with real live enterprises as soon as possible. 1. Free product validation. 2. Subsidised trials for references. 3. Full price repeatable sales.
- What we are looking for in an early adopter 1. I know I have the problem. 2. I am looking for a solution. 3. I have authority to make it happen. 4. I can take risks and don’t need references. 5. I can take risks and don’t need benefits. Early adopter
- What we are offering to early adopters 1. Be the first to solve the problem. 2. Free or subsidised to validate & reference. 3. Influence the features roadmap. 4. Industry speaking and publishing opportunities. Early adopter
- Hans Baumhardt originally published on http://www.hjbconsulting.uk/blog/selling-new-products-early-adopters/ tech startup founder | investor | advisor hans.baumhardt@hjbconsulting.uk read more at blog.hansbaumhardt.com